< Return to Video

Why UX? - Singapore PHP User Group

  • 0:09 - 0:10
    Hi.
  • 0:13 - 0:17
    Applause
  • 0:17 - 0:19
    I'm kind of nervous
  • 0:19 - 0:20
    because I have a confession to make
  • 0:20 - 0:22
    I'm not actually a developer
  • 0:26 - 0:28
    So my topic today is
  • 0:28 - 0:29
    Why UX?
  • 0:30 - 0:33
    Why it should matter to developers
  • 0:34 - 0:37
    I actually struggle with this problem at work
  • 0:38 - 0:39
    ... quite a bit.
  • 0:40 - 0:42
    When I talk to people in the tech team
  • 0:43 - 0:47
    One programmer even told me the other day
  • 0:48 - 0:49
    "There are no rules in design"
  • 0:51 - 0:53
    Imagine if I said the same thing
  • 0:53 - 0:55
    "There are no rules in programming"
  • 0:57 - 1:00
    Yes, so I'm just going to share a bit about UX
  • 1:00 - 1:02
    and hopefully sort of convince
  • 1:03 - 1:06
    you guys to being concerned with it.
  • 1:10 - 1:13
    So, UX is actually short for User Experiences
  • 1:14 - 1:16
    and they're taking place around us every day
  • 1:18 - 1:20
    We interact constantly with products
  • 1:20 - 1:22
    both digital and physical
  • 1:22 - 1:25
    Doesn't mean that it has to be a tangible thing
  • 1:25 - 1:27
    It can also be intangible
  • 1:28 - 1:29
    And while we use these things
  • 1:30 - 1:32
    we are actually attempting to accomplish..
  • 1:32 - 1:33
    a goal.
  • 1:37 - 1:39
    This attempt to accomplish a goal
  • 1:39 - 1:41
    leads to us having a user experience.
  • 1:43 - 1:47
    And it can be a bad one. Yeah.
  • 1:50 - 1:55
    This is what the design VP of AirBnB said..
  • 1:55 - 1:57
    "Engineers create things and
  • 1:57 - 1:58
    bring concepts to life."
  • 1:58 - 2:00
    I think the same thing is true for developers.
  • 2:00 - 2:03
    Developers also create things and
  • 2:03 - 2:05
    bring concepts to life.
  • 2:07 - 2:08
    So when developing your product,
  • 2:09 - 2:10
    could be an app or a site
  • 2:11 - 2:13
    User experience is usually a part of the
  • 2:13 - 2:15
    design process that we don't hear about
  • 2:15 - 2:16
    unless something goes wrong.
  • 2:17 - 2:19
    But it's actually something that should be
  • 2:20 - 2:22
    an integral part of the design process
  • 2:22 - 2:23
    right from the very start.
  • 2:24 - 2:26
    And all the way until you get your
  • 2:26 - 2:27
    final product.
  • 2:29 - 2:31
    So, what is UX actually?
Title:
Why UX? - Singapore PHP User Group
Description:

more » « less
Video Language:
English
Duration:
30:48

English subtitles

Incomplete

Revisions