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Hi.

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<i>Applause</i>

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I'm kind of nervous

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because I have a confession to make

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I'm not actually a developer

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So my topic today is

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Why UX?

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Why it should matter to developers

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I actually struggle with this problem at work

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... quite a bit.

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When I talk to people in the tech team

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One programmer even told me the other day

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"There are no rules in design"

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Imagine if I said the same thing

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"There are no rules in programming"

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Yes, so I'm just going to share a bit about UX

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and hopefully sort of convince

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you guys to being concerned with it.

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So, UX is actually short for User Experiences

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and they're taking place around us every day

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We interact constantly with products

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both digital and physical

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Doesn't mean that it has to be a tangible thing

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It can also be intangible

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And while we use these things

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we are actually attempting to accomplish..

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a goal.

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This attempt to accomplish a goal

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leads to us having a user experience.

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And it can be a bad one. Yeah.

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This is what the design VP of AirBnB said..

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"Engineers create things and

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bring concepts to life."

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I think the same thing is true for developers.

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Developers also create things and

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bring concepts to life.

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So when developing your product,

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could be an app or a site

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User experience is usually a part of the

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design process that we don't hear about

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unless something goes wrong.

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But it's actually something that should be

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an integral part of the design process

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right from the very start.

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And all the way until you get your

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final product.

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So, what is UX actually?