Hi.

<i>Applause</i>

I'm kind of nervous

because I have a confession to make

I'm not actually a developer

So my topic today is

Why UX?

Why it should matter to developers

I actually struggle with this problem at work

... quite a bit.

When I talk to people in the tech team

One programmer even told me the other day

"There are no rules in design"

Imagine if I said the same thing

"There are no rules in programming"

Yes, so I'm just going to share a bit about UX

and hopefully sort of convince

you guys to being concerned with it.

So, UX is actually short for User Experiences

and they're taking place around us every day

We interact constantly with products

both digital and physical

Doesn't mean that it has to be a tangible thing

It can also be intangible

And while we use these things

we are actually attempting to accomplish..

a goal.

This attempt to accomplish a goal

leads to us having a user experience.

And it can be a bad one. Yeah.

This is what the design VP of AirBnB said..

"Engineers create things and

bring concepts to life."

I think the same thing is true for developers.

Developers also create things and

bring concepts to life.

So when developing your product,

could be an app or a site

User experience is usually a part of the

design process that we don't hear about

unless something goes wrong.

But it's actually something that should be

an integral part of the design process

right from the very start.

And all the way until you get your

final product.

So, what is UX actually?