WEBVTT

00:00:09.307 --> 00:00:10.269
Hi.

00:00:12.719 --> 00:00:16.968
<i>Applause</i>

00:00:16.977 --> 00:00:18.538
I'm kind of nervous

00:00:18.538 --> 00:00:19.859
because I have a confession to make

00:00:19.859 --> 00:00:21.588
I'm not actually a developer

00:00:26.371 --> 00:00:28.022
So my topic today is

00:00:28.213 --> 00:00:29.392
Why UX?

00:00:29.901 --> 00:00:33.402
Why it should matter to developers

00:00:34.144 --> 00:00:36.871
I actually struggle with this problem at work

00:00:37.601 --> 00:00:38.942
... quite a bit.

00:00:40.051 --> 00:00:42.341
When I talk to people in the tech team

00:00:43.176 --> 00:00:46.901
One programmer even told me the other day

00:00:47.526 --> 00:00:49.373
"There are no rules in design"

00:00:51.072 --> 00:00:52.622
Imagine if I said the same thing

00:00:52.813 --> 00:00:54.752
"There are no rules in programming"

00:00:56.723 --> 00:00:59.884
Yes, so I'm just going to share a bit about UX

00:01:00.143 --> 00:01:01.863
and hopefully sort of convince

00:01:02.653 --> 00:01:05.703
you guys to being concerned with it.

00:01:09.505 --> 00:01:13.083
So, UX is actually short for User Experiences

00:01:14.013 --> 00:01:16.334
and they're taking place around us every day

00:01:17.735 --> 00:01:20.064
We interact constantly with products

00:01:20.263 --> 00:01:21.752
both digital and physical

00:01:22.043 --> 00:01:24.757
Doesn't mean that it has to be a tangible thing

00:01:25.203 --> 00:01:26.822
It can also be intangible

00:01:27.737 --> 00:01:29.443
And while we use these things

00:01:30.093 --> 00:01:31.782
we are actually attempting to accomplish..

00:01:31.973 --> 00:01:33.141
a goal.

00:01:36.842 --> 00:01:38.983
This attempt to accomplish a goal

00:01:39.183 --> 00:01:41.072
leads to us having a user experience.

00:01:42.914 --> 00:01:46.889
And it can be a bad one. Yeah.

00:01:50.404 --> 00:01:54.646
This is what the design VP of AirBnB said..

00:01:54.954 --> 00:01:56.564
"Engineers create things and

00:01:56.693 --> 00:01:57.865
bring concepts to life."

00:01:58.024 --> 00:02:00.065
I think the same thing is true for developers.

00:02:00.284 --> 00:02:02.844
Developers also create things and

00:02:03.003 --> 00:02:05.064
bring concepts to life.

00:02:06.514 --> 00:02:08.444
So when developing your product,

00:02:08.664 --> 00:02:10.265
could be an app or a site

00:02:10.873 --> 00:02:12.524
User experience is usually a part of the

00:02:12.724 --> 00:02:14.553
design process that we don't hear about

00:02:14.743 --> 00:02:16.166
unless something goes wrong.

00:02:17.064 --> 00:02:19.114
But it's actually something that should be

00:02:19.505 --> 00:02:21.684
an integral part of the design process

00:02:22.258 --> 00:02:23.424
right from the very start.

00:02:24.415 --> 00:02:25.894
And all the way until you get your

00:02:26.065 --> 00:02:26.635
final product.

00:02:28.764 --> 00:02:30.824
So, what is UX actually?