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Dialogue: 0,0:00:09.31,0:00:10.27,Default,,0000,0000,0000,,Hi.
Dialogue: 0,0:00:12.72,0:00:16.97,Default,,0000,0000,0000,,{\i1}Applause{\i0}
Dialogue: 0,0:00:16.98,0:00:18.54,Default,,0000,0000,0000,,I'm kind of nervous
Dialogue: 0,0:00:18.54,0:00:19.86,Default,,0000,0000,0000,,because I have a confession to make
Dialogue: 0,0:00:19.86,0:00:21.59,Default,,0000,0000,0000,,I'm not actually a developer
Dialogue: 0,0:00:26.37,0:00:28.02,Default,,0000,0000,0000,,So my topic today is
Dialogue: 0,0:00:28.21,0:00:29.39,Default,,0000,0000,0000,,Why UX?
Dialogue: 0,0:00:29.90,0:00:33.40,Default,,0000,0000,0000,,Why it should matter to developers
Dialogue: 0,0:00:34.14,0:00:36.87,Default,,0000,0000,0000,,I actually struggle with this problem at work
Dialogue: 0,0:00:37.60,0:00:38.94,Default,,0000,0000,0000,,... quite a bit.
Dialogue: 0,0:00:40.05,0:00:42.34,Default,,0000,0000,0000,,When I talk to people in the tech team
Dialogue: 0,0:00:43.18,0:00:46.90,Default,,0000,0000,0000,,One programmer even told me the other day
Dialogue: 0,0:00:47.53,0:00:49.37,Default,,0000,0000,0000,,"There are no rules in design"
Dialogue: 0,0:00:51.07,0:00:52.62,Default,,0000,0000,0000,,Imagine if I said the same thing
Dialogue: 0,0:00:52.81,0:00:54.75,Default,,0000,0000,0000,,"There are no rules in programming"
Dialogue: 0,0:00:56.72,0:00:59.88,Default,,0000,0000,0000,,Yes, so I'm just going to share a bit about UX
Dialogue: 0,0:01:00.14,0:01:01.86,Default,,0000,0000,0000,,and hopefully sort of convince
Dialogue: 0,0:01:02.65,0:01:05.70,Default,,0000,0000,0000,,you guys to being concerned with it.
Dialogue: 0,0:01:09.50,0:01:13.08,Default,,0000,0000,0000,,So, UX is actually short for User Experiences
Dialogue: 0,0:01:14.01,0:01:16.33,Default,,0000,0000,0000,,and they're taking place around us every day
Dialogue: 0,0:01:17.74,0:01:20.06,Default,,0000,0000,0000,,We interact constantly with products
Dialogue: 0,0:01:20.26,0:01:21.75,Default,,0000,0000,0000,,both digital and physical
Dialogue: 0,0:01:22.04,0:01:24.76,Default,,0000,0000,0000,,Doesn't mean that it has to be a tangible thing
Dialogue: 0,0:01:25.20,0:01:26.82,Default,,0000,0000,0000,,It can also be intangible
Dialogue: 0,0:01:27.74,0:01:29.44,Default,,0000,0000,0000,,And while we use these things
Dialogue: 0,0:01:30.09,0:01:31.78,Default,,0000,0000,0000,,we are actually attempting to accomplish..
Dialogue: 0,0:01:31.97,0:01:33.14,Default,,0000,0000,0000,,a goal.
Dialogue: 0,0:01:36.84,0:01:38.98,Default,,0000,0000,0000,,This attempt to accomplish a goal
Dialogue: 0,0:01:39.18,0:01:41.07,Default,,0000,0000,0000,,leads to us having a user experience.
Dialogue: 0,0:01:42.91,0:01:46.89,Default,,0000,0000,0000,,And it can be a bad one. Yeah.
Dialogue: 0,0:01:50.40,0:01:54.65,Default,,0000,0000,0000,,This is what the design VP of AirBnB said..
Dialogue: 0,0:01:54.95,0:01:56.56,Default,,0000,0000,0000,,"Engineers create things and
Dialogue: 0,0:01:56.69,0:01:57.86,Default,,0000,0000,0000,,bring concepts to life."
Dialogue: 0,0:01:58.02,0:02:00.06,Default,,0000,0000,0000,,I think the same thing is true for developers.
Dialogue: 0,0:02:00.28,0:02:02.84,Default,,0000,0000,0000,,Developers also create things and
Dialogue: 0,0:02:03.00,0:02:05.06,Default,,0000,0000,0000,,bring concepts to life.
Dialogue: 0,0:02:06.51,0:02:08.44,Default,,0000,0000,0000,,So when developing your product,
Dialogue: 0,0:02:08.66,0:02:10.26,Default,,0000,0000,0000,,could be an app or a site
Dialogue: 0,0:02:10.87,0:02:12.52,Default,,0000,0000,0000,,User experience is usually a part of the
Dialogue: 0,0:02:12.72,0:02:14.55,Default,,0000,0000,0000,,design process that we don't hear about
Dialogue: 0,0:02:14.74,0:02:16.17,Default,,0000,0000,0000,,unless something goes wrong.
Dialogue: 0,0:02:17.06,0:02:19.11,Default,,0000,0000,0000,,But it's actually something that should be
Dialogue: 0,0:02:19.50,0:02:21.68,Default,,0000,0000,0000,,an integral part of the design process
Dialogue: 0,0:02:22.26,0:02:23.42,Default,,0000,0000,0000,,right from the very start.
Dialogue: 0,0:02:24.42,0:02:25.89,Default,,0000,0000,0000,,And all the way until you get your
Dialogue: 0,0:02:26.06,0:02:26.64,Default,,0000,0000,0000,,final product.
Dialogue: 0,0:02:28.76,0:02:30.82,Default,,0000,0000,0000,,So, what is UX actually?