What is Greenwashing? | Sustainable Explainable

When a company says that their products

are green, eco-friendly or sustainable

that's, good for the environment, right?

Welll, maybe.

But it's possible that the company is

greenwashing. What?

Greenwashing. It's when the company

makes unsupportive claims that mislead

customers into thinking that their

products are sustainable or eco-friendly.

This makes the companies to appeal to

their environmental mind of consuming

without actually having to make

meaningful changes in their business

practices.

And that's not cool for you or the planet

that we live on. No it's not.

Greenwashing is a big problem

and there's so many moving parts

So, in fact, why greenwashing happens?

And how you can use your power as a

consumer to help?

Wow. Sustainable explainable

So, why would businesses actually decide

to greenwash?

According to one survey, 66% of the

respondents said that they takes

sustainability into account whenever

they are shopping.

So it's no surprise that business are

trying to attract this growing audience

As business are scrambling to meet the

desires of the market, many of them are

finding that just slapping a green sticker

on something and calling it green is

way easier and cheaper than making

the fundamental changes that consumers

are actually looking for

And you definitely have seen greenwashing

at the stores.

You know the pictures