[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When a company says that their products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are green, eco-friendly or sustainable
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that's, good for the environment, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Welll, maybe.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But it's possible that the company is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,greenwashing. What?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Greenwashing. It's when the company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,makes unsupportive claims that mislead
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,customers into thinking that their
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,products are sustainable or eco-friendly.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This makes the companies to appeal to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,their environmental mind of consuming
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,without actually having to make
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,meaningful changes in their business
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,practices.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's not cool for you or the planet
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that we live on. No it's not.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Greenwashing is a big problem
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and there's so many moving parts
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, in fact, why greenwashing happens?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And how you can use your power as a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,consumer to help?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wow. Sustainable explainable
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, why would businesses actually decide
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to greenwash?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,According to one survey, 66% of the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,respondents said that they takes
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sustainability into account whenever
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they are shopping.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So it's no surprise that business are
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,trying to attract this growing audience
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As business are scrambling to meet the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,desires of the market, many of them are
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,finding that just slapping a green sticker
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on something and calling it green is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,way easier and cheaper than making
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the fundamental changes that consumers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are actually looking for
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And you definitely have seen greenwashing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at the stores.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know the pictures