WEBVTT

99:59:59.999 --> 99:59:59.999
When a company says that their products

99:59:59.999 --> 99:59:59.999
are green, eco-friendly or sustainable

99:59:59.999 --> 99:59:59.999
that's, good for the environment, right?

99:59:59.999 --> 99:59:59.999
Welll, maybe.

99:59:59.999 --> 99:59:59.999
But it's possible that the company is

99:59:59.999 --> 99:59:59.999
greenwashing. What?

99:59:59.999 --> 99:59:59.999
Greenwashing. It's when the company

99:59:59.999 --> 99:59:59.999
makes unsupportive claims that mislead

99:59:59.999 --> 99:59:59.999
customers into thinking that their

99:59:59.999 --> 99:59:59.999
products are sustainable or eco-friendly.

99:59:59.999 --> 99:59:59.999
This makes the companies to appeal to

99:59:59.999 --> 99:59:59.999
their environmental mind of consuming

99:59:59.999 --> 99:59:59.999
without actually having to make

99:59:59.999 --> 99:59:59.999
meaningful changes in their business

99:59:59.999 --> 99:59:59.999
practices.

99:59:59.999 --> 99:59:59.999
And that's not cool for you or the planet

99:59:59.999 --> 99:59:59.999
that we live on. No it's not.

99:59:59.999 --> 99:59:59.999
Greenwashing is a big problem

99:59:59.999 --> 99:59:59.999
and there's so many moving parts

99:59:59.999 --> 99:59:59.999
So, in fact, why greenwashing happens?

99:59:59.999 --> 99:59:59.999
And how you can use your power as a

99:59:59.999 --> 99:59:59.999
consumer to help?

99:59:59.999 --> 99:59:59.999
Wow. Sustainable explainable

99:59:59.999 --> 99:59:59.999
So, why would businesses actually decide

99:59:59.999 --> 99:59:59.999
to greenwash?

99:59:59.999 --> 99:59:59.999
According to one survey, 66% of the

99:59:59.999 --> 99:59:59.999
respondents said that they takes

99:59:59.999 --> 99:59:59.999
sustainability into account whenever

99:59:59.999 --> 99:59:59.999
they are shopping.

99:59:59.999 --> 99:59:59.999
So it's no surprise that business are

99:59:59.999 --> 99:59:59.999
trying to attract this growing audience

99:59:59.999 --> 99:59:59.999
As business are scrambling to meet the

99:59:59.999 --> 99:59:59.999
desires of the market, many of them are

99:59:59.999 --> 99:59:59.999
finding that just slapping a green sticker

99:59:59.999 --> 99:59:59.999
on something and calling it green is

99:59:59.999 --> 99:59:59.999
way easier and cheaper than making

99:59:59.999 --> 99:59:59.999
the fundamental changes that consumers

99:59:59.999 --> 99:59:59.999
are actually looking for

99:59:59.999 --> 99:59:59.999
And you definitely have seen greenwashing

99:59:59.999 --> 99:59:59.999
at the stores.

99:59:59.999 --> 99:59:59.999
You know the pictures