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Petit Pli: Clothes That Grow | DIF

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    my name is Ryan Mario Yasin,
    and I am founder
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    of Petit Pli, clothes that grow with your
    child.
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    We create garments that grow
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    through seven discreet sizes, to mitigate
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    the amount of waste that children are
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    creating through the clothes that they
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    wear. As well as raising a future
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    generation that has better consumption
    values.
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    The main problem that
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    Petit Pli is aiming to tackle is
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    overconsumption and waste of clothing.
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    Did you know that the best way of
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    reaching our water waste and carbon
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    emission targets by 2030, is actually to
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    reduce consumption of our clothing that
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    we have today and increase the
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    utilization of the clothing that we buy.
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    So if we can do anything to increase the
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    utilization of the garments that we buy,
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    then we will be shifting towards a much
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    more sustainable way of consuming goods.
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    So the starting point of Petit Pli was
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    mapping out the entire fashion industry,
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    from crops to point of sale and finding
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    out where I could leverage my own
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    technical skills as a aeronautical
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    engineer and a designer, to pinpoint
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    problems and pinpoint ways that I could
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    use my skills to solve those problems.
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    So I identified six ways in which I could
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    tackle small parts of the entire fashion
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    industry and after time I distilled that
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    into one main project which was called
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    Petit Pli, clothes that grow.
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    Petit Pli achieves this by first scrapping
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    everything and then designing from the
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    ground up. So the way Petit Pli works is
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    that there's a structure embedded within
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    the garment that exhibits a negative
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    Poisson's ratio and what that means is as
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    you pull the material along its length
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    it grows along its width.
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    Typically materials will shrink as you
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    pull them along their length. And the
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    reason why this is so important is
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    because this is the key thing that
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    allows us to create clothes that mimic
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    the direction of growth of the anatomy
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    of a child.
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    We realized that children's
    anatomies are so different to adults,
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    so why would we miniaturize clothes for
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    their bodies. Petit Pli is also
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    championing innovation within the
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    fashion industry, rather than trying to
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    cut costs everywhere. We're trying to see
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    how we can leverage technology but
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    create a product that offers longevity
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    to give customers a more advanced
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    product with better fabrics, using
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    ripstop technology to increase strength,
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    DWR coatings to increase water
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    resistance, and breathable sports
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    technical fabrics. And we're packaging
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    that in a garment that doesn't last two
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    months, but is designed to last two years
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    or more. So in that sense we're creating
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    more sustainable designs at a price
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    point where we can compete with other
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    high street brands over the longevity of
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    the life of the garment.
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    So we're building everything
    from a materials
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    library to testing rigs so that we can
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    actually test our own innovation, and
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    through this we're building a deeper and
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    deeper understanding to help inform the
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    products of the future.
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    Looking into the future, Petit Pli
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    never started by looking at just
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    children's work. We started by looking
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    for problems to solve within the fashion
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    industry and we're going to continue to
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    do that with every single product that
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    we're designing. We want everything that
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    comes out of Petit Pli to actually
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    benefit someone's life in some way or
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    another. But it doesn't matter who the
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    stakeholder is, if we can use our
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    skills to solve a problem in a certain
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    sector using the most intimate products
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    that we earn, then we'll be there.
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    So for Petit Pli problem solving is key to
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    what we do. We are rehashing styles.
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    What we're doing is looking
    for problems and
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    designing solutions for those problems
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    which we can share with the world.
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    Every single piece of design
    that comes out of
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    this company is going to be beneficial
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    to someone's life in some form or
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    another, and will stay true to the core
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    values of the company.
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    What we're trying
    to do is clear the future of humanity
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    and we're just starting with the next
    generation.
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    [Music]
Title:
Petit Pli: Clothes That Grow | DIF
Description:

more » « less
Video Language:
English
Team:
Ellen MacArthur Foundation
Duration:
04:39

English subtitles

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