[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.03,0:00:04.59,Default,,0000,0000,0000,,my name is Ryan Mario Yasin,\Nand I am founder
Dialogue: 0,0:00:02.46,0:00:05.25,Default,,0000,0000,0000,,of Petit Pli, clothes that grow with your\Nchild.
Dialogue: 0,0:00:06.74,0:00:10.83,Default,,0000,0000,0000,,We create garments that grow
Dialogue: 0,0:00:08.40,0:00:12.87,Default,,0000,0000,0000,,through seven discreet sizes, to mitigate
Dialogue: 0,0:00:10.83,0:00:14.34,Default,,0000,0000,0000,,the amount of waste that children are
Dialogue: 0,0:00:12.87,0:00:16.44,Default,,0000,0000,0000,,creating through the clothes that they
Dialogue: 0,0:00:14.34,0:00:19.11,Default,,0000,0000,0000,,wear. As well as raising a future
Dialogue: 0,0:00:16.44,0:00:19.39,Default,,0000,0000,0000,,generation that has better consumption\Nvalues.
Dialogue: 0,0:00:20.19,0:00:23.81,Default,,0000,0000,0000,,The main problem that
Dialogue: 0,0:00:21.42,0:00:26.37,Default,,0000,0000,0000,,Petit Pli is aiming to tackle is
Dialogue: 0,0:00:23.81,0:00:28.41,Default,,0000,0000,0000,,overconsumption and waste of clothing.
Dialogue: 0,0:00:26.37,0:00:30.24,Default,,0000,0000,0000,,Did you know that the best way of
Dialogue: 0,0:00:28.41,0:00:33.42,Default,,0000,0000,0000,,reaching our water waste and carbon
Dialogue: 0,0:00:30.24,0:00:35.28,Default,,0000,0000,0000,,emission targets by 2030, is actually to
Dialogue: 0,0:00:33.42,0:00:37.38,Default,,0000,0000,0000,,reduce consumption of our clothing that
Dialogue: 0,0:00:35.28,0:00:39.21,Default,,0000,0000,0000,,we have today and increase the
Dialogue: 0,0:00:37.38,0:00:43.11,Default,,0000,0000,0000,,utilization of the clothing that we buy.
Dialogue: 0,0:00:39.21,0:00:45.42,Default,,0000,0000,0000,,So if we can do anything to increase the
Dialogue: 0,0:00:43.11,0:00:49.20,Default,,0000,0000,0000,,utilization of the garments that we buy,
Dialogue: 0,0:00:45.42,0:00:52.28,Default,,0000,0000,0000,,then we will be shifting towards a much
Dialogue: 0,0:00:49.20,0:00:54.84,Default,,0000,0000,0000,,more sustainable way of consuming goods.
Dialogue: 0,0:00:52.28,0:00:56.94,Default,,0000,0000,0000,,So the starting point of Petit Pli was
Dialogue: 0,0:00:54.84,0:00:59.67,Default,,0000,0000,0000,,mapping out the entire fashion industry,
Dialogue: 0,0:00:56.94,0:01:01.38,Default,,0000,0000,0000,,from crops to point of sale and finding
Dialogue: 0,0:00:59.67,0:01:03.84,Default,,0000,0000,0000,,out where I could leverage my own
Dialogue: 0,0:01:01.38,0:01:06.00,Default,,0000,0000,0000,,technical skills as a aeronautical
Dialogue: 0,0:01:03.84,0:01:08.46,Default,,0000,0000,0000,,engineer and a designer, to pinpoint
Dialogue: 0,0:01:06.00,0:01:10.56,Default,,0000,0000,0000,,problems and pinpoint ways that I could
Dialogue: 0,0:01:08.46,0:01:13.08,Default,,0000,0000,0000,,use my skills to solve those problems.
Dialogue: 0,0:01:10.56,0:01:16.32,Default,,0000,0000,0000,,So I identified six ways in which I could
Dialogue: 0,0:01:13.08,0:01:19.41,Default,,0000,0000,0000,,tackle small parts of the entire fashion
Dialogue: 0,0:01:16.32,0:01:21.99,Default,,0000,0000,0000,,industry and after time I distilled that
Dialogue: 0,0:01:19.41,0:01:25.44,Default,,0000,0000,0000,,into one main project which was called
Dialogue: 0,0:01:21.99,0:01:24.19,Default,,0000,0000,0000,,Petit Pli, clothes that grow.
Dialogue: 0,0:01:25.11,0:01:28.59,Default,,0000,0000,0000,,Petit Pli achieves this by first scrapping
Dialogue: 0,0:01:26.73,0:01:32.10,Default,,0000,0000,0000,,everything and then designing from the
Dialogue: 0,0:01:28.59,0:01:33.72,Default,,0000,0000,0000,,ground up. So the way Petit Pli works is
Dialogue: 0,0:01:32.10,0:01:36.00,Default,,0000,0000,0000,,that there's a structure embedded within
Dialogue: 0,0:01:33.72,0:01:39.09,Default,,0000,0000,0000,,the garment that exhibits a negative
Dialogue: 0,0:01:36.00,0:01:40.74,Default,,0000,0000,0000,,Poisson's ratio and what that means is as
Dialogue: 0,0:01:39.09,0:01:42.54,Default,,0000,0000,0000,,you pull the material along its length
Dialogue: 0,0:01:40.74,0:01:45.30,Default,,0000,0000,0000,,it grows along its width.
Dialogue: 0,0:01:42.54,0:01:47.70,Default,,0000,0000,0000,,Typically materials will shrink as you
Dialogue: 0,0:01:45.30,0:01:49.83,Default,,0000,0000,0000,,pull them along their length. And the
Dialogue: 0,0:01:47.70,0:01:52.23,Default,,0000,0000,0000,,reason why this is so important is
Dialogue: 0,0:01:49.83,0:01:54.87,Default,,0000,0000,0000,,because this is the key thing that
Dialogue: 0,0:01:52.23,0:01:57.60,Default,,0000,0000,0000,,allows us to create clothes that mimic
Dialogue: 0,0:01:54.87,0:02:02.40,Default,,0000,0000,0000,,the direction of growth of the anatomy
Dialogue: 0,0:01:57.60,0:01:59.30,Default,,0000,0000,0000,,of a child.
Dialogue: 0,0:02:00.71,0:02:07.14,Default,,0000,0000,0000,,We realized that children's\Nanatomies are so different to adults,
Dialogue: 0,0:02:05.19,0:02:08.79,Default,,0000,0000,0000,,so why would we miniaturize clothes for
Dialogue: 0,0:02:07.14,0:02:10.77,Default,,0000,0000,0000,,their bodies. Petit Pli is also
Dialogue: 0,0:02:08.79,0:02:12.93,Default,,0000,0000,0000,,championing innovation within the
Dialogue: 0,0:02:10.77,0:02:15.48,Default,,0000,0000,0000,,fashion industry, rather than trying to
Dialogue: 0,0:02:12.93,0:02:17.64,Default,,0000,0000,0000,,cut costs everywhere. We're trying to see
Dialogue: 0,0:02:15.48,0:02:20.49,Default,,0000,0000,0000,,how we can leverage technology but
Dialogue: 0,0:02:17.64,0:02:23.64,Default,,0000,0000,0000,,create a product that offers longevity
Dialogue: 0,0:02:20.49,0:02:26.28,Default,,0000,0000,0000,,to give customers a more advanced
Dialogue: 0,0:02:23.64,0:02:28.25,Default,,0000,0000,0000,,product with better fabrics, using
Dialogue: 0,0:02:26.28,0:02:31.17,Default,,0000,0000,0000,,ripstop technology to increase strength,
Dialogue: 0,0:02:28.25,0:02:33.03,Default,,0000,0000,0000,,DWR coatings to increase water
Dialogue: 0,0:02:31.17,0:02:35.61,Default,,0000,0000,0000,,resistance, and breathable sports
Dialogue: 0,0:02:33.03,0:02:37.32,Default,,0000,0000,0000,,technical fabrics. And we're packaging
Dialogue: 0,0:02:35.61,0:02:40.35,Default,,0000,0000,0000,,that in a garment that doesn't last two
Dialogue: 0,0:02:37.32,0:02:44.82,Default,,0000,0000,0000,,months, but is designed to last two years
Dialogue: 0,0:02:40.35,0:02:46.83,Default,,0000,0000,0000,,or more. So in that sense we're creating
Dialogue: 0,0:02:44.82,0:02:48.12,Default,,0000,0000,0000,,more sustainable designs at a price
Dialogue: 0,0:02:46.83,0:02:51.12,Default,,0000,0000,0000,,point where we can compete with other
Dialogue: 0,0:02:48.12,0:03:06.18,Default,,0000,0000,0000,,high street brands over the longevity of
Dialogue: 0,0:02:49.41,0:02:52.97,Default,,0000,0000,0000,,the life of the garment.
Dialogue: 0,0:03:05.75,0:03:10.08,Default,,0000,0000,0000,,So we're building everything \Nfrom a materials
Dialogue: 0,0:03:07.89,0:03:12.98,Default,,0000,0000,0000,,library to testing rigs so that we can
Dialogue: 0,0:03:10.08,0:03:16.17,Default,,0000,0000,0000,,actually test our own innovation, and
Dialogue: 0,0:03:12.98,0:03:18.93,Default,,0000,0000,0000,,through this we're building a deeper and
Dialogue: 0,0:03:16.17,0:03:18.93,Default,,0000,0000,0000,,deeper understanding to help inform the
Dialogue: 0,0:03:18.93,0:03:21.35,Default,,0000,0000,0000,,products of the future.
Dialogue: 0,0:03:23.15,0:03:27.76,Default,,0000,0000,0000,,Looking into the future, Petit Pli
Dialogue: 0,0:03:25.37,0:03:30.08,Default,,0000,0000,0000,,never started by looking at just
Dialogue: 0,0:03:27.76,0:03:32.12,Default,,0000,0000,0000,,children's work. We started by looking
Dialogue: 0,0:03:30.08,0:03:33.98,Default,,0000,0000,0000,,for problems to solve within the fashion
Dialogue: 0,0:03:32.12,0:03:36.35,Default,,0000,0000,0000,,industry and we're going to continue to
Dialogue: 0,0:03:33.98,0:03:38.39,Default,,0000,0000,0000,,do that with every single product that
Dialogue: 0,0:03:36.35,0:03:41.06,Default,,0000,0000,0000,,we're designing. We want everything that
Dialogue: 0,0:03:38.39,0:03:43.04,Default,,0000,0000,0000,,comes out of Petit Pli to actually
Dialogue: 0,0:03:41.06,0:03:44.66,Default,,0000,0000,0000,,benefit someone's life in some way or
Dialogue: 0,0:03:43.04,0:03:48.17,Default,,0000,0000,0000,,another. But it doesn't matter who the
Dialogue: 0,0:03:44.66,0:03:50.30,Default,,0000,0000,0000,,stakeholder is, if we can use our
Dialogue: 0,0:03:48.17,0:03:52.67,Default,,0000,0000,0000,,skills to solve a problem in a certain
Dialogue: 0,0:03:50.30,0:03:55.97,Default,,0000,0000,0000,,sector using the most intimate products
Dialogue: 0,0:03:52.67,0:03:54.86,Default,,0000,0000,0000,,that we earn, then we'll be there.
Dialogue: 0,0:03:55.69,0:04:03.83,Default,,0000,0000,0000,,So for Petit Pli problem solving is key to
Dialogue: 0,0:03:58.40,0:04:03.60,Default,,0000,0000,0000,,what we do. We are rehashing styles.
Dialogue: 0,0:04:03.60,0:04:08.83,Default,,0000,0000,0000,,What we're doing is looking \Nfor problems and
Dialogue: 0,0:04:05.83,0:04:11.75,Default,,0000,0000,0000,,designing solutions for those problems
Dialogue: 0,0:04:08.83,0:04:11.50,Default,,0000,0000,0000,,which we can share with the world.
Dialogue: 0,0:04:11.50,0:04:15.44,Default,,0000,0000,0000,,Every single piece of design \Nthat comes out of
Dialogue: 0,0:04:13.16,0:04:17.15,Default,,0000,0000,0000,,this company is going to be beneficial
Dialogue: 0,0:04:15.44,0:04:19.73,Default,,0000,0000,0000,,to someone's life in some form or
Dialogue: 0,0:04:17.15,0:04:24.38,Default,,0000,0000,0000,,another, and will stay true to the core
Dialogue: 0,0:04:19.73,0:04:21.62,Default,,0000,0000,0000,,values of the company.
Dialogue: 0,0:04:23.73,0:04:27.50,Default,,0000,0000,0000,,What we're trying\Nto do is clear the future of humanity
Dialogue: 0,0:04:26.18,0:04:29.20,Default,,0000,0000,0000,,and we're just starting with the next\Ngeneration.
Dialogue: 0,0:04:30.08,0:04:33.36,Default,,0000,0000,0000,,[Music]