my name is Ryan Mario Yasin,
and I am founder
of Petit Pli, clothes that grow with your
child.
We create garments that grow
through seven discreet sizes, to mitigate
the amount of waste that children are
creating through the clothes that they
wear. As well as raising a future
generation that has better consumption
values.
The main problem that
Petit Pli is aiming to tackle is
overconsumption and waste of clothing.
Did you know that the best way of
reaching our water waste and carbon
emission targets by 2030, is actually to
reduce consumption of our clothing that
we have today and increase the
utilization of the clothing that we buy.
So if we can do anything to increase the
utilization of the garments that we buy,
then we will be shifting towards a much
more sustainable way of consuming goods.
So the starting point of Petit Pli was
mapping out the entire fashion industry,
from crops to point of sale and finding
out where I could leverage my own
technical skills as a aeronautical
engineer and a designer, to pinpoint
problems and pinpoint ways that I could
use my skills to solve those problems.
So I identified six ways in which I could
tackle small parts of the entire fashion
industry and after time I distilled that
into one main project which was called
Petit Pli, clothes that grow.
Petit Pli achieves this by first scrapping
everything and then designing from the
ground up. So the way Petit Pli works is
that there's a structure embedded within
the garment that exhibits a negative
Poisson's ratio and what that means is as
you pull the material along its length
it grows along its width.
Typically materials will shrink as you
pull them along their length. And the
reason why this is so important is
because this is the key thing that
allows us to create clothes that mimic
the direction of growth of the anatomy
of a child.
We realized that children's
anatomies are so different to adults,
so why would we miniaturize clothes for
their bodies. Petit Pli is also
championing innovation within the
fashion industry, rather than trying to
cut costs everywhere. We're trying to see
how we can leverage technology but
create a product that offers longevity
to give customers a more advanced
product with better fabrics, using
ripstop technology to increase strength,
DWR coatings to increase water
resistance, and breathable sports
technical fabrics. And we're packaging
that in a garment that doesn't last two
months, but is designed to last two years
or more. So in that sense we're creating
more sustainable designs at a price
point where we can compete with other
high street brands over the longevity of
the life of the garment.
So we're building everything
from a materials
library to testing rigs so that we can
actually test our own innovation, and
through this we're building a deeper and
deeper understanding to help inform the
products of the future.
Looking into the future, Petit Pli
never started by looking at just
children's work. We started by looking
for problems to solve within the fashion
industry and we're going to continue to
do that with every single product that
we're designing. We want everything that
comes out of Petit Pli to actually
benefit someone's life in some way or
another. But it doesn't matter who the
stakeholder is, if we can use our
skills to solve a problem in a certain
sector using the most intimate products
that we earn, then we'll be there.
So for Petit Pli problem solving is key to
what we do. We are rehashing styles.
What we're doing is looking
for problems and
designing solutions for those problems
which we can share with the world.
Every single piece of design
that comes out of
this company is going to be beneficial
to someone's life in some form or
another, and will stay true to the core
values of the company.
What we're trying
to do is clear the future of humanity
and we're just starting with the next
generation.
[Music]