my name is Ryan Mario Yasin,
and I am founder

of Petit Pli, clothes that grow with your
child.

We create garments that grow

through seven discreet sizes, to mitigate

the amount of waste that children are

creating through the clothes that they

wear. As well as raising a future

generation that has better consumption
values.

The main problem that

Petit Pli is aiming to tackle is

overconsumption and waste of clothing.

Did you know that the best way of

reaching our water waste and carbon

emission targets by 2030, is actually to

reduce consumption of our clothing that

we have today and increase the

utilization of the clothing that we buy.

So if we can do anything to increase the

utilization of the garments that we buy,

then we will be shifting towards a much

more sustainable way of consuming goods.

So the starting point of Petit Pli was

mapping out the entire fashion industry,

from crops to point of sale and finding

out where I could leverage my own

technical skills as a aeronautical

engineer and a designer, to pinpoint

problems and pinpoint ways that I could

use my skills to solve those problems.

So I identified six ways in which I could

tackle small parts of the entire fashion

industry and after time I distilled that

into one main project which was called

Petit Pli, clothes that grow.

Petit Pli achieves this by first scrapping

everything and then designing from the

ground up. So the way Petit Pli works is

that there's a structure embedded within

the garment that exhibits a negative

Poisson's ratio and what that means is as

you pull the material along its length

it grows along its width.

Typically materials will shrink as you

pull them along their length. And the

reason why this is so important is

because this is the key thing that

allows us to create clothes that mimic

the direction of growth of the anatomy

of a child.

We realized that children's
anatomies are so different to adults,

so why would we miniaturize clothes for

their bodies. Petit Pli is also

championing innovation within the

fashion industry, rather than trying to

cut costs everywhere. We're trying to see

how we can leverage technology but

create a product that offers longevity

to give customers a more advanced

product with better fabrics, using

ripstop technology to increase strength,

DWR coatings to increase water

resistance, and breathable sports

technical fabrics. And we're packaging

that in a garment that doesn't last two

months, but is designed to last two years

or more. So in that sense we're creating

more sustainable designs at a price

point where we can compete with other

high street brands over the longevity of

the life of the garment.

So we're building everything 
from a materials

library to testing rigs so that we can

actually test our own innovation, and

through this we're building a deeper and

deeper understanding to help inform the

products of the future.

Looking into the future, Petit Pli

never started by looking at just

children's work. We started by looking

for problems to solve within the fashion

industry and we're going to continue to

do that with every single product that

we're designing. We want everything that

comes out of Petit Pli to actually

benefit someone's life in some way or

another. But it doesn't matter who the

stakeholder is, if we can use our

skills to solve a problem in a certain

sector using the most intimate products

that we earn, then we'll be there.

So for Petit Pli problem solving is key to

what we do. We are rehashing styles.

What we're doing is looking 
for problems and

designing solutions for those problems

which we can share with the world.

Every single piece of design 
that comes out of

this company is going to be beneficial

to someone's life in some form or

another, and will stay true to the core

values of the company.

What we're trying
to do is clear the future of humanity

and we're just starting with the next
generation.

[Music]