WEBVTT

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my name is Ryan Mario Yasin,
and I am founder

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of Petit Pli, clothes that grow with your
child.

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We create garments that grow

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through seven discreet sizes, to mitigate

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the amount of waste that children are

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creating through the clothes that they

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wear. As well as raising a future

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generation that has better consumption
values.

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The main problem that

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Petit Pli is aiming to tackle is

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overconsumption and waste of clothing.

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Did you know that the best way of

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reaching our water waste and carbon

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emission targets by 2030, is actually to

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reduce consumption of our clothing that

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we have today and increase the

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utilization of the clothing that we buy.

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So if we can do anything to increase the

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utilization of the garments that we buy,

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then we will be shifting towards a much

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more sustainable way of consuming goods.

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So the starting point of Petit Pli was

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mapping out the entire fashion industry,

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from crops to point of sale and finding

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out where I could leverage my own

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technical skills as a aeronautical

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engineer and a designer, to pinpoint

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problems and pinpoint ways that I could

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use my skills to solve those problems.

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So I identified six ways in which I could

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tackle small parts of the entire fashion

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industry and after time I distilled that

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into one main project which was called

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Petit Pli, clothes that grow.

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Petit Pli achieves this by first scrapping

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everything and then designing from the

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ground up. So the way Petit Pli works is

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that there's a structure embedded within

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the garment that exhibits a negative

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Poisson's ratio and what that means is as

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you pull the material along its length

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it grows along its width.

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Typically materials will shrink as you

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pull them along their length. And the

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reason why this is so important is

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because this is the key thing that

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allows us to create clothes that mimic

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the direction of growth of the anatomy

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of a child.

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We realized that children's
anatomies are so different to adults,

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so why would we miniaturize clothes for

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their bodies. Petit Pli is also

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championing innovation within the

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fashion industry, rather than trying to

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cut costs everywhere. We're trying to see

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how we can leverage technology but

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create a product that offers longevity

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to give customers a more advanced

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product with better fabrics, using

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ripstop technology to increase strength,

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DWR coatings to increase water

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resistance, and breathable sports

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technical fabrics. And we're packaging

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that in a garment that doesn't last two

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months, but is designed to last two years

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or more. So in that sense we're creating

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more sustainable designs at a price

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point where we can compete with other

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high street brands over the longevity of

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the life of the garment.

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So we're building everything 
from a materials

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library to testing rigs so that we can

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actually test our own innovation, and

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through this we're building a deeper and

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deeper understanding to help inform the

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products of the future.

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Looking into the future, Petit Pli

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never started by looking at just

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children's work. We started by looking

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for problems to solve within the fashion

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industry and we're going to continue to

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do that with every single product that

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we're designing. We want everything that

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comes out of Petit Pli to actually

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benefit someone's life in some way or

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another. But it doesn't matter who the

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stakeholder is, if we can use our

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skills to solve a problem in a certain

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sector using the most intimate products

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that we earn, then we'll be there.

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So for Petit Pli problem solving is key to

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what we do. We are rehashing styles.

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What we're doing is looking 
for problems and

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designing solutions for those problems

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which we can share with the world.

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Every single piece of design 
that comes out of

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this company is going to be beneficial

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to someone's life in some form or

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another, and will stay true to the core

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values of the company.

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What we're trying
to do is clear the future of humanity

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and we're just starting with the next
generation.

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[Music]