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Picture it:
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a big, sweaty, tatooed-man
in a cowboy hat and chaps,
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that's in the ring
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as the arena full of fans cheer him on.
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Their hero.
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Cowboy Gator Magraw.
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Gator bounces off the ropes,
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and is quickly body-slammed to the mat.
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His wild opponent leaps into the air,
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crashing down onto Gator's rib cage.
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Gator struggles to breathe,
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wondering, "Is this really what
my father wanted for me?"
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(Laughter)
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That wild man in the chaps ...
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was me.
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(Laughter)
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(Applause)
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(Audience cheers)
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And the answer to the question --
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surprisingly ...
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is yes.
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(Laughter)
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I grew up watching professional
wrestling with my dad.
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And like him, I loved everything about it:
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the showmanship,
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the athletic skill,
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the drama.
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I'd be this little boy,
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bouncing all over our living room,
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pretending to be my favorite
wrestlers from TV.
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My dad actually reminded me
a little bit of Hulk Hogan,
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but I was Hulk Hogan
and he was Andre the Giant.
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I'd get all serious on him,
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and say things like, "Dad ...
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someday I am going to be
world heavyweight champion."
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And we would usually smile
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and very calmly say,
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OK, then I guess I can count on you
to be my retirement fund."
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(Laughter)
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When I was 16,
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a small wrestling show came to my
little town in Minnesota,
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and I couldn't believe it.
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Nothing like that had ever
come to my town before.
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So of course I got to the arena
early in the morning the day of the show,
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waiting out in the parking lot
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to see if I could spot some wrestlers
pulling up in their cars.
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It wasn't as creepy as it sounds.
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But I could definitely tell
who the wrestlers were
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just the way they walked.
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They were tall and confident
and intimidating
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with their tank tops,
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and Zubaz and fanny packs.
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Why wouldn't I want to be them?
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(Laughter)
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All I could think about was
who are these people,
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and what are they like?
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How did they become wrestlers?
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So before the show started,
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I walked into this tiny area --
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more like a gymnasium --
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and I asked them if I could help
set up the wrestling ring.
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"Sure, kid. No problem."
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And then I pleaded with them
to show me some wrestling moves.
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"Sure, kid. No problem."
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Man, they would just punch and kick me --
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hard.
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But I never complained.
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They would come to my town for one night
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every couple of months that year,
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and then, poof --
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next day they were gone.
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By the next year,
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they finally told me about an actual
wrestling training camp
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that one of the wrestlers was running,
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and I begged my parents to sign me up.
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Next thing I knew,
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I was a high school senior by day
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and wrestling in front of live
audiences by night.
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I had this giant poster of an alligator
hanging on my bedroom wall.
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So I needed to come up with a wrestling
name at the last minute,
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and Jesse "The Body" Ventura
was already taken --
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(Laughter)
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I went with Gator.
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I also wrestled in a t-shirt
and camouflage pants
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because that's what I had in my closet.
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I hadn't quite figured out how
to develop my own persona yet,
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but I was learning --
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it was sort of like an apprenticeship.
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But I was a wrestler.
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And my dad would come to all my matches
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wearing a t-shirt that said,
"Papa Gator" across the front.
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(Laughter)
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And he bragged to his friends
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about how his son was going to pay
for his retirement someday.
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(Laughter)
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And I would've.
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Not long after I started wrestling,
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my dad unexpectedly passed away.
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And as you can imagine,
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especially as a teenage boy,
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it destroyed me.
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If you've ever lost someone,
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you know what a difficult
time that can be.
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Your mind --
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it's not working right.
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The whole thing is just so surreal.
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I wanted to feel normal again
even if it was for just a second,
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so I went back to wrestling
almost immediately.
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Wrestling belonged to me
and my dad, you know?
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So there I was.
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Sitting in the locker room,
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getting ready for a match within days
of my dad passing away.
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He was gone.
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And sitting there alone --
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it felt like I was hiding.
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But it also felt
like I needed to be there.
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One of the wrestlers who'd been
on the scene a long time
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knew what I was going through,
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and he came over to see
how I was holding up.
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I couldn't get the words out.
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I just said, "I don't know
what I'm doing."
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And then we just sat there in silence --
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just silence.
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Before he got up to get ready
for his own match,
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he gave me this piece of advice
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that would change the entire
direction of my life.
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He told me the best wrestlers
are just themselves, but turned up.
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He said successful wrestlers
find the traits within themselves
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or the strongest [at],
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and make those the focus
of who they become in the ring.
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So there I sat --
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a scared teenager who didn't
know who he was
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or why he was even wrestling anymore.
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I looked around the locker room
at some of the other wrestlers,
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and I thought,
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I look so different,
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how can I ever be like them?
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And then it hit me.
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That's the moment I realized
I didn't have to be like them.
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What I did have to do was find out
what did it mean to be me.
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What made me unique,
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and how could I use it to my advantage?
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I knew I wasn't a chiseled athlete
like some of these guys
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but I really didn't care.
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So the first thing I thought was,
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how can I amplify something as simple
as comfortable with my own body?
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I didn't know.
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And then I thought ...
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speedo.
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(Laughter)
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(Applause)
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Or trunks,
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as we call them in wrestling.
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Yeah, trunks.
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I could be this big guy
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who was comfortable
wearing these little trunks
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in front of a bunch of strangers.
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So I ditched the t-shirt
and camouflage pants,
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and Gator's new wardrobe was born.
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(Laughter)
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I was also pretty good
at drawing cartoons,
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so I wondered if I could turn that up.
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I could design my own wrestling costumes,
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so each pair of trunks would have
its own unique design and color,
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all of them completely different --
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and extremely comfortable, by the way.
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(Laughter)
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And I was also the funny kid in school,
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believe it or not.
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So I thought maybe I could turn that up.
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Maybe I could go from the boy
who made his buddies laugh
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to the man who could rally
hundreds or thousands.
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So I committed to the idea
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that my character wasn't going to be
as scary as some of the others.
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I'd be hilarious from the moment
I walked into the arena.
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With every wrestling match,
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I dug deeper.
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I found out that I could laugh at myself.
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So this guy would dance
and sing his entrance music
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all the way to the ring --
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that was dancing, by the way.
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(Laughter)
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I found out that I was an OK wrestler,
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but I was an even better entertainer.
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And turning myself up made me
unforgettable to the fans.
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I was trying to find
those things about me --
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the simple things that were special,
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and then ask, "How can I turn them up?"
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Now I knew I wanted my character
to be a man's man like my dad was.
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I thought, what's more
of a man's man than a cowboy?
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And that's when Gator became
Cowboy Gator ...
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yeah, I needed a last name.
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I thought about it until my head hurt.
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I couldn't come up with anything.
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I'm sitting there watching TV,
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flipping through the channels,
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and this commercial comes on
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talking about a country singer who had
just won an Entertainer of the Year award.
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Tim McGraw.
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He's a cool cowboy with a great last name,
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and I liked his music.
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It was just all part of my process,
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but I just kept turning myself up
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until I became Cowboy Gator McGraw!
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(Laughter)
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(Applause)
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And I knew that if I kept
turning myself up
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and pushing myself harder,
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the opportunities would come.
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And then it finally happened.
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In the middle of the night,
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I got a phone call.
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It was the call I wish
my dad was around to hear.
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The WWE,
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the biggest wrestling
organization in the world,
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wanted me to come and be a part
of Monday Night RAW.
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Yes.
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All of my hard work and miles
on the road were finally paying off.
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I got to walk down the WWE RAW
entrance ramp on live television --
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(Laughter)
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dressed up as a fake security guard --
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(Laughter)
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to escort another wrestler to the ring.
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(Laughter)
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Sure, I was disappointed
I didn't get to wrestle,
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but very few wrestlers get any
kind of call from the WWE.
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Maybe one in a few hundred.
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And becoming Cowboy Gator Magraw
is what got me there.
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So instead of walking away that day,
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I decided to turn myself up again
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and become the best
security guard I could.
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In fact, I did it so well,
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I was the only guard to get
a close-up on TV that night.
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That's a big deal, you know?
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(Laughter)
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And I got to sit backstage that entire day
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with some of the most famous
pro-wrestlers in the world,
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some of which were heroes
of mine as a kid.
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And I got to listen to them
and learn from them,
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and for that day,
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I was accepted as one of them.
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Maybe my experience
with the WWE wasn't ideal.
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I mean, I didn't get to wrestle.
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But it made me work harder,
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turning myself up louder year after year.
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I was becoming the biggest
version of myself in the ring,
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and other people took notice.
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Before I knew it,
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I'd gone from wrestling
maybe once a month in Minnesota
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to as often as four times a week
all over the United States
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on the independent wrestling circuit.
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I was literally living my dream.
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While wrestling over the next few years,
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I suffered a pretty bad shoulder injury
right around the same time
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that my wife and I found out
that we were expecting our first child.
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And I know what you're thinking,
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but believe me when I say those two
events are completely unrelated.
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(Laughter)
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(Laughter)
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But I needed shoulder surgery,
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and I wanted to be home with my family.
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It was my turn to be a dad.
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So on July 27, 2007,
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I wrestled my final match,
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and walked away
from professional wrestling
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to pursue the next chapter of my life.
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And as time passed,
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the strangest thing started to happen.
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I found out that once someone
has been turned up,
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it's pretty hard to turn them down.
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I left the ring but Gator stayed with me,
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and I use the turned up version
of myself every day.
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My beautiful wife has been with me
through this entire journey.
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And by the way,
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she did not like pro wrestling.
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(Laughter)
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Like at all.
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But she was always my biggest fan.
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She still is.
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She knows there's always going to be
some part of Gator Magraw in here,
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and she wants our daughter and twin sons
to discover themselves the way that I did,
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but probably with fewer body slams
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and steel chair shots to the head.
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I mean, do you know how many times
she's had to remind me
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not to clothesline the referees
at my kid's soccer games?
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(Laughter)
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I mean, it was just the one time,
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and my daughter was clearly fouled.
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(Laughter)
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As a parent now,
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I've begun to realize
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that my dad wanted something
much more valuable than a retirement fund.
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Like most parents,
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he just wanted his kids to reach
their fullest potential.
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I'm trying to teach my children
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that turning yourself up is just not some
perfect idea of how to be great,
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it's a away of living --
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constantly looking
for what makes you different,
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and how you can amplify it
for the world to see.
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And by the way,
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my kids don't like wrestling either.
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(Laughter)
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But that's OK with me,
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because they each have their own
unique talents that can be turned up
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just like the rest of us.
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My one son --
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he's a whiz at electronics.
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So maybe helping him turn up
makes him become the next Steve Jobs.
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My other son, my daughter,
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they're great at art,
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so maybe helping them turn up their gifts
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helps them become the next Pablo Picasso.
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You never know what you have
the ability to do until you dig.
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And don't be afraid
to put yourself out there.
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I mean, look around.
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They say that if you get nervous
in front of an audience,
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you just imagine them in their underwear,
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but then I think, "Hey,
I've wrestled in less."
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(Laughter)
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(Applause)
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Look, the wrestling circus doesn't need
to come to your town
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before you get an invitation
to be the real you --
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the bigger, more stunning
version of yourself.
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It doesn't even necessarily
come from our parents.
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Turning yourself up means looking inward
toward our true selves
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and harnessing the voice that says,
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"Maybe ...
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just maybe,
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I am more than I thought I was."
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Thank you.
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(Applause)
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(Applause)