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The next thing is to
use salient points.
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First column is, how
we like to talk about
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stuff if you're in
the technology.
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But really, the second
column is what really counts.
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Miles per gallon? Not so much!
Yearly costs, much better.
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The grease or
heating costs.
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What should you set
your thermostat for?
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Or a very easy example.
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Do you talk in terms of
gigabytes or number of songs?
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The salient point is number of
songs, not how many gigabytes.
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I doubt that most normal people
wake up in the morning and say,
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'God, if I only had a 64-gigabyte
iPod, I would be happy.'
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You talk about songs,
how many movies can it hold.
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Use salient points.