WEBVTT

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The next thing is to 
use salient points.

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First column is, how 
we like to talk about

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stuff if you're in 
the technology.

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But really, the second 
column is what really counts.

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Miles per gallon? Not so much!
Yearly costs, much better.

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The grease or 
heating costs.

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What should you set 
your thermostat for?

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Or a very easy example.

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Do you talk in terms of 
gigabytes or number of songs?

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The salient point is number of 
songs, not how many gigabytes.

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I doubt that most normal people 
wake up in the morning and say,

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'God, if I only had a 64-gigabyte 
iPod, I would be happy.'

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You talk about songs, 
how many movies can it hold.

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Use salient points.