0:00:03.010,0:00:05.940
The next thing is to [br]use salient points.

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First column is, how [br]we like to talk about

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stuff if you're in [br]the technology.

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But really, the second [br]column is what really counts.

9:59:59.000,9:59:59.000
Miles per gallon? Not so much![br]Yearly costs, much better.

9:59:59.000,9:59:59.000
The grease or [br]heating costs.

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What should you set [br]your thermostat for?

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Or a very easy example.

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Do you talk in terms of [br]gigabytes or number of songs?

9:59:59.000,9:59:59.000
The salient point is number of [br]songs, not how many gigabytes.

9:59:59.000,9:59:59.000
I doubt that most normal people [br]wake up in the morning and say,

9:59:59.000,9:59:59.000
'God, if I only had a 64-gigabyte [br]iPod, I would be happy.'

9:59:59.000,9:59:59.000
You talk about songs, [br]how many movies can it hold.

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Use salient points.