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Hello, daydreamers. I'm Michael with Bizarre Design Lab.
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And today I'm using one of my favorite foods in existence
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to show you how ideas are generated using the SCAMPER technique.
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Let's do it.
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Oh, hi, Tinker. Hello, Michael. It looks like you have a new assignment to review.
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I guess so.
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It's from the Small Town Peanut Butter Company.
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Dear Michael,
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we would like for you to help us discover an innovative
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and unusual new way to promote our peanut butter product.
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It's nuts. Do you accept this assignment?
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Small town Peanut Butter Company.
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Assignment
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accepted.
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Hey, Tinker. Yes. How can I help?
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This assignment
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will require us to peer outside of our conventional
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understanding of our client's product and imagine something new.
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Do we have a concept generation tool for this?
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As a matter of fact, we do.
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The SCAMPER technique is exactly the tool you're looking for.
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Tinker, as always, you've been most helpful.
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SCAMPER is an acronym with seven letters.
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Each letter gives us a unique technique that will help us
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imagine our product from innovative
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and sometimes downright ridiculous perspectives.
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The first letter in SCAMPER is S, which stands for substitute.
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Look at the components that make up your product.
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Replace or substitute one part for something else.
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In our example, we're going to consider replacing peanuts,
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the main ingredient in our product with almonds instead.
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Mmm..
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The second letter C stands for combine.
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Is there anything we can combine with our product to
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make it more attractive or efficient to the end user?
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Peanut butter and jelly have a long standing reputation as one of
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the greatest food mashups. Place it in between two slices of bread and
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a satisfyingly sweet sandwich awaits you. The third letter A is for adapt.
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This is probably the trickiest technique of the seven.
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Is there a way we can adapt our product to external stimuli
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or to an industry demand? How about a healthier low fat option?
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Anybody feeling like powdered peanut butter?
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Suit yourself! Next letter is M for modified.
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Let's increase the size of the container for large families,
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or maybe we can minimize the container to accommodate
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those who want peanut butter on the go.
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Next,
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we come to the letter P for put to another use. In
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what ways can we use peanut butter differently than it was intended?
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We can bake cookies with it.
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Combine it with a pine cone to make a hanging bird feeder.
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Did you know that you could shave with peanut butter?
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I'm really liking some of the ideas I'm getting with that concept.
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Next up is the letter E for eliminate.
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Is there elements that we could eliminate to increase efficiency or reduce waste.
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I could eliminate the traditional method of spreading peanut butter
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on bread and just eat it directly with a fork.
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Maybe I could eliminate the product itself and
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use the jar for storing nuts and bolts.
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Ok. We've come to the last letter R for reverse.
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This is where we flip the direction of the product or
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process in hopes of seeing it from a different perspective.
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What if instead of spreading the peanut butter on bread,
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we toasted the bread and dipped it in the jar?
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Or what if we changed the threads on the lid,
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so it screws on clockwise instead?
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Imagine your child's surprise
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when they can't seem to open the peanut butter jar.
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Well, Billy, your mom did tell you to ask first.
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Now that we have a handful of ideas here,
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we can select the one that's most relevant to our assignment
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and begin laying out concept sketches for our ad, revising these
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until we're satisfied with the placement of the elements and rendering
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our chosen concept in our vector drawing program of choice.
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I chose to go with the idea of using peanut butter to shave with, so
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I could give our client the unusual,
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innovative advertisement that they were looking for.
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This included a fun retro style graphic in a play on words with the title
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to include the name of the product.
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Click the thumbs-up button if you've ever eaten peanut butter out of the jar
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or because you like this video.
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I hope you enjoyed how I use SCAMPER to work a design concept through to completion.
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Let's recap on what we learned.
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S stands for substitute. Replace or substitute one
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component for another. C is for combine.
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Combine two or more elements into one. A is for adapt.
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Let's cause the main elements to adapt to external stimuli or in industry demand.
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M is for modify. How are we changing the size or properties of the initial concept?
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P is for put to other use. How can we use the elements in different ways?
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E is for eliminate. Let's eliminate elements to see how it affects our concept.
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And R is for reverse.
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We're flipping things around to see them differently.
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When I need to come up with a concept for a project,
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I love to be able to get to a resource like SCAMPER quickly and easily.
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That's why I've designed the SCAMPER wall graphic,
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you can add to your workstation so that you always have a visual reminder
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when you're trying to come up with the concept for your next project.
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Order one for yourself using the link
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in the description below.
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So, there you go, seven techniques tucked into a simple acronym that will help you to
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step out of the box and see things in ways you would never have thought of.
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If you like this video, please do click that thumbs up. If you want to join the tribe,
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please click subscribe. Hey, I'll see you in the next video. Toodles.