1 00:00:03,799 --> 00:00:06,639 Hello, daydreamers. I'm Michael with Bizarre Design Lab. 2 00:00:06,650 --> 00:00:08,819 And today I'm using one of my favorite foods in existence 3 00:00:08,829 --> 00:00:11,939 to show you how ideas are generated using the SCAMPER technique. 4 00:00:12,039 --> 00:00:12,779 Let's do it. 5 00:00:17,290 --> 00:00:21,219 Oh, hi, Tinker. Hello, Michael. It looks like you have a new assignment to review. 6 00:00:23,090 --> 00:00:23,889 I guess so. 7 00:00:24,709 --> 00:00:26,760 It's from the Small Town Peanut Butter Company. 8 00:00:33,930 --> 00:00:34,790 Dear Michael, 9 00:00:34,799 --> 00:00:37,290 we would like for you to help us discover an innovative 10 00:00:37,299 --> 00:00:40,110 and unusual new way to promote our peanut butter product. 11 00:00:40,189 --> 00:00:42,630 It's nuts. Do you accept this assignment? 12 00:00:42,799 --> 00:00:44,630 Small town Peanut Butter Company. 13 00:00:46,680 --> 00:00:47,509 Assignment 14 00:00:47,680 --> 00:00:48,540 accepted. 15 00:00:49,299 --> 00:00:51,700 Hey, Tinker. Yes. How can I help? 16 00:00:51,919 --> 00:00:52,659 This assignment 17 00:00:52,669 --> 00:00:55,340 will require us to peer outside of our conventional 18 00:00:55,349 --> 00:00:58,419 understanding of our client's product and imagine something new. 19 00:00:58,669 --> 00:01:00,700 Do we have a concept generation tool for this? 20 00:01:00,709 --> 00:01:01,979 As a matter of fact, we do. 21 00:01:01,990 --> 00:01:04,980 The SCAMPER technique is exactly the tool you're looking for. 22 00:01:04,989 --> 00:01:07,139 Tinker, as always, you've been most helpful. 23 00:01:07,650 --> 00:01:10,629 SCAMPER is an acronym with seven letters. 24 00:01:10,639 --> 00:01:13,209 Each letter gives us a unique technique that will help us 25 00:01:13,220 --> 00:01:15,089 imagine our product from innovative 26 00:01:15,099 --> 00:01:17,919 and sometimes downright ridiculous perspectives. 27 00:01:18,099 --> 00:01:21,720 The first letter in SCAMPER is S, which stands for substitute. 28 00:01:22,000 --> 00:01:24,400 Look at the components that make up your product. 29 00:01:24,410 --> 00:01:27,769 Replace or substitute one part for something else. 30 00:01:27,779 --> 00:01:31,050 In our example, we're going to consider replacing peanuts, 31 00:01:31,080 --> 00:01:35,029 the main ingredient in our product with almonds instead. 32 00:01:36,099 --> 00:01:36,510 Mmm.. 33 00:01:36,849 --> 00:01:39,879 The second letter C stands for combine. 34 00:01:39,889 --> 00:01:41,980 Is there anything we can combine with our product to 35 00:01:41,989 --> 00:01:45,360 make it more attractive or efficient to the end user? 36 00:01:45,379 --> 00:01:48,879 Peanut butter and jelly have a long standing reputation as one of 37 00:01:48,889 --> 00:01:52,959 the greatest food mashups. Place it in between two slices of bread and 38 00:01:53,105 --> 00:01:58,705 a satisfyingly sweet sandwich awaits you. The third letter A is for adapt. 39 00:01:58,714 --> 00:02:01,135 This is probably the trickiest technique of the seven. 40 00:02:01,144 --> 00:02:04,705 Is there a way we can adapt our product to external stimuli 41 00:02:04,904 --> 00:02:09,154 or to an industry demand? How about a healthier low fat option? 42 00:02:09,425 --> 00:02:11,774 Anybody feeling like powdered peanut butter? 43 00:02:12,235 --> 00:02:15,964 Suit yourself! Next letter is M for modified. 44 00:02:17,149 --> 00:02:20,399 Let's increase the size of the container for large families, 45 00:02:21,740 --> 00:02:24,589 or maybe we can minimize the container to accommodate 46 00:02:24,600 --> 00:02:26,630 those who want peanut butter on the go. 47 00:02:27,929 --> 00:02:28,279 Next, 48 00:02:28,289 --> 00:02:31,479 we come to the letter P for put to another use. In 49 00:02:31,490 --> 00:02:34,789 what ways can we use peanut butter differently than it was intended? 50 00:02:34,800 --> 00:02:36,380 We can bake cookies with it. 51 00:02:36,880 --> 00:02:39,919 Combine it with a pine cone to make a hanging bird feeder. 52 00:02:40,479 --> 00:02:43,100 Did you know that you could shave with peanut butter? 53 00:02:43,910 --> 00:02:47,149 I'm really liking some of the ideas I'm getting with that concept. 54 00:02:47,770 --> 00:02:50,729 Next up is the letter E for eliminate. 55 00:02:50,740 --> 00:02:55,830 Is there elements that we could eliminate to increase efficiency or reduce waste. 56 00:02:56,020 --> 00:02:59,710 I could eliminate the traditional method of spreading peanut butter 57 00:02:59,720 --> 00:03:02,490 on bread and just eat it directly with a fork. 58 00:03:03,399 --> 00:03:05,919 Maybe I could eliminate the product itself and 59 00:03:05,929 --> 00:03:08,130 use the jar for storing nuts and bolts. 60 00:03:09,360 --> 00:03:12,820 Ok. We've come to the last letter R for reverse. 61 00:03:12,830 --> 00:03:15,500 This is where we flip the direction of the product or 62 00:03:15,509 --> 00:03:18,779 process in hopes of seeing it from a different perspective. 63 00:03:18,789 --> 00:03:21,619 What if instead of spreading the peanut butter on bread, 64 00:03:21,630 --> 00:03:24,440 we toasted the bread and dipped it in the jar? 65 00:03:24,449 --> 00:03:26,580 Or what if we changed the threads on the lid, 66 00:03:26,589 --> 00:03:29,179 so it screws on clockwise instead? 67 00:03:29,320 --> 00:03:30,649 Imagine your child's surprise 68 00:03:30,899 --> 00:03:33,130 when they can't seem to open the peanut butter jar. 69 00:03:33,139 --> 00:03:36,050 Well, Billy, your mom did tell you to ask first. 70 00:03:36,059 --> 00:03:38,330 Now that we have a handful of ideas here, 71 00:03:38,339 --> 00:03:41,250 we can select the one that's most relevant to our assignment 72 00:03:41,259 --> 00:03:45,059 and begin laying out concept sketches for our ad, revising these 73 00:03:45,070 --> 00:03:48,240 until we're satisfied with the placement of the elements and rendering 74 00:03:48,250 --> 00:03:52,119 our chosen concept in our vector drawing program of choice. 75 00:04:06,559 --> 00:04:10,000 I chose to go with the idea of using peanut butter to shave with, so 76 00:04:10,009 --> 00:04:11,699 I could give our client the unusual, 77 00:04:11,710 --> 00:04:14,059 innovative advertisement that they were looking for. 78 00:04:19,670 --> 00:04:24,570 This included a fun retro style graphic in a play on words with the title 79 00:04:24,700 --> 00:04:26,690 to include the name of the product. 80 00:04:54,980 --> 00:04:58,279 Click the thumbs-up button if you've ever eaten peanut butter out of the jar 81 00:04:58,579 --> 00:05:00,220 or because you like this video. 82 00:05:12,149 --> 00:05:16,329 I hope you enjoyed how I use SCAMPER to work a design concept through to completion. 83 00:05:16,339 --> 00:05:18,010 Let's recap on what we learned. 84 00:05:18,019 --> 00:05:21,420 S stands for substitute. Replace or substitute one 85 00:05:21,429 --> 00:05:24,049 component for another. C is for combine. 86 00:05:24,230 --> 00:05:28,250 Combine two or more elements into one. A is for adapt. 87 00:05:28,369 --> 00:05:33,429 Let's cause the main elements to adapt to external stimuli or in industry demand. 88 00:05:33,529 --> 00:05:39,049 M is for modify. How are we changing the size or properties of the initial concept? 89 00:05:39,059 --> 00:05:44,010 P is for put to other use. How can we use the elements in different ways? 90 00:05:44,019 --> 00:05:48,470 E is for eliminate. Let's eliminate elements to see how it affects our concept. 91 00:05:48,480 --> 00:05:50,190 And R is for reverse. 92 00:05:50,559 --> 00:05:53,269 We're flipping things around to see them differently. 93 00:05:53,950 --> 00:05:56,369 When I need to come up with a concept for a project, 94 00:05:56,380 --> 00:06:00,029 I love to be able to get to a resource like SCAMPER quickly and easily. 95 00:06:00,040 --> 00:06:02,309 That's why I've designed the SCAMPER wall graphic, 96 00:06:02,320 --> 00:06:05,769 you can add to your workstation so that you always have a visual reminder 97 00:06:05,779 --> 00:06:08,489 when you're trying to come up with the concept for your next project. 98 00:06:08,500 --> 00:06:10,049 Order one for yourself using the link 99 00:06:10,239 --> 00:06:11,369 in the description below. 100 00:06:11,410 --> 00:06:15,489 So, there you go, seven techniques tucked into a simple acronym that will help you to 101 00:06:15,500 --> 00:06:19,070 step out of the box and see things in ways you would never have thought of. 102 00:06:19,079 --> 00:06:22,730 If you like this video, please do click that thumbs up. If you want to join the tribe, 103 00:06:22,739 --> 00:06:26,250 please click subscribe. Hey, I'll see you in the next video. Toodles.