[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:03.80,0:00:06.64,Default,,0000,0000,0000,,Hello, daydreamers. I'm Michael with Bizarre Design Lab.
Dialogue: 0,0:00:06.65,0:00:08.82,Default,,0000,0000,0000,,And today I'm using one of my favorite foods in existence
Dialogue: 0,0:00:08.83,0:00:11.94,Default,,0000,0000,0000,,to show you how ideas are generated using the SCAMPER technique.
Dialogue: 0,0:00:12.04,0:00:12.78,Default,,0000,0000,0000,,Let's do it.
Dialogue: 0,0:00:17.29,0:00:21.22,Default,,0000,0000,0000,,Oh, hi, Tinker. Hello, Michael. It looks like you have a new assignment to review.
Dialogue: 0,0:00:23.09,0:00:23.89,Default,,0000,0000,0000,,I guess so.
Dialogue: 0,0:00:24.71,0:00:26.76,Default,,0000,0000,0000,,It's from the Small Town Peanut Butter Company.
Dialogue: 0,0:00:33.93,0:00:34.79,Default,,0000,0000,0000,,Dear Michael,
Dialogue: 0,0:00:34.80,0:00:37.29,Default,,0000,0000,0000,,we would like for you to help us discover an innovative
Dialogue: 0,0:00:37.30,0:00:40.11,Default,,0000,0000,0000,,and unusual new way to promote our peanut butter product.
Dialogue: 0,0:00:40.19,0:00:42.63,Default,,0000,0000,0000,,It's nuts. Do you accept this assignment?
Dialogue: 0,0:00:42.80,0:00:44.63,Default,,0000,0000,0000,,Small town Peanut Butter Company.
Dialogue: 0,0:00:46.68,0:00:47.51,Default,,0000,0000,0000,,Assignment
Dialogue: 0,0:00:47.68,0:00:48.54,Default,,0000,0000,0000,,accepted.
Dialogue: 0,0:00:49.30,0:00:51.70,Default,,0000,0000,0000,,Hey, Tinker. Yes. How can I help?
Dialogue: 0,0:00:51.92,0:00:52.66,Default,,0000,0000,0000,,This assignment
Dialogue: 0,0:00:52.67,0:00:55.34,Default,,0000,0000,0000,,will require us to peer outside of our conventional
Dialogue: 0,0:00:55.35,0:00:58.42,Default,,0000,0000,0000,,understanding of our client's product and imagine something new.
Dialogue: 0,0:00:58.67,0:01:00.70,Default,,0000,0000,0000,,Do we have a concept generation tool for this?
Dialogue: 0,0:01:00.71,0:01:01.98,Default,,0000,0000,0000,,As a matter of fact, we do.
Dialogue: 0,0:01:01.99,0:01:04.98,Default,,0000,0000,0000,,The SCAMPER technique is exactly the tool you're looking for.
Dialogue: 0,0:01:04.99,0:01:07.14,Default,,0000,0000,0000,,Tinker, as always, you've been most helpful.
Dialogue: 0,0:01:07.65,0:01:10.63,Default,,0000,0000,0000,,SCAMPER is an acronym with seven letters.
Dialogue: 0,0:01:10.64,0:01:13.21,Default,,0000,0000,0000,,Each letter gives us a unique technique that will help us
Dialogue: 0,0:01:13.22,0:01:15.09,Default,,0000,0000,0000,,imagine our product from innovative
Dialogue: 0,0:01:15.10,0:01:17.92,Default,,0000,0000,0000,,and sometimes downright ridiculous perspectives.
Dialogue: 0,0:01:18.10,0:01:21.72,Default,,0000,0000,0000,,The first letter in SCAMPER is S, which stands for substitute.
Dialogue: 0,0:01:22.00,0:01:24.40,Default,,0000,0000,0000,,Look at the components that make up your product.
Dialogue: 0,0:01:24.41,0:01:27.77,Default,,0000,0000,0000,,Replace or substitute one part for something else.
Dialogue: 0,0:01:27.78,0:01:31.05,Default,,0000,0000,0000,,In our example, we're going to consider replacing peanuts,
Dialogue: 0,0:01:31.08,0:01:35.03,Default,,0000,0000,0000,,the main ingredient in our product with almonds instead.
Dialogue: 0,0:01:36.10,0:01:36.51,Default,,0000,0000,0000,,Mmm..
Dialogue: 0,0:01:36.85,0:01:39.88,Default,,0000,0000,0000,,The second letter C stands for combine.
Dialogue: 0,0:01:39.89,0:01:41.98,Default,,0000,0000,0000,,Is there anything we can combine with our product to
Dialogue: 0,0:01:41.99,0:01:45.36,Default,,0000,0000,0000,,make it more attractive or efficient to the end user?
Dialogue: 0,0:01:45.38,0:01:48.88,Default,,0000,0000,0000,,Peanut butter and jelly have a long standing reputation as one of
Dialogue: 0,0:01:48.89,0:01:52.96,Default,,0000,0000,0000,,the greatest food mashups. Place it in between two slices of bread and
Dialogue: 0,0:01:53.10,0:01:58.70,Default,,0000,0000,0000,,a satisfyingly sweet sandwich awaits you. The third letter A is for adapt.
Dialogue: 0,0:01:58.71,0:02:01.14,Default,,0000,0000,0000,,This is probably the trickiest technique of the seven.
Dialogue: 0,0:02:01.14,0:02:04.70,Default,,0000,0000,0000,,Is there a way we can adapt our product to external stimuli
Dialogue: 0,0:02:04.90,0:02:09.15,Default,,0000,0000,0000,,or to an industry demand? How about a healthier low fat option?
Dialogue: 0,0:02:09.42,0:02:11.77,Default,,0000,0000,0000,,Anybody feeling like powdered peanut butter?
Dialogue: 0,0:02:12.24,0:02:15.96,Default,,0000,0000,0000,,Suit yourself! Next letter is M for modified.
Dialogue: 0,0:02:17.15,0:02:20.40,Default,,0000,0000,0000,,Let's increase the size of the container for large families,
Dialogue: 0,0:02:21.74,0:02:24.59,Default,,0000,0000,0000,,or maybe we can minimize the container to accommodate
Dialogue: 0,0:02:24.60,0:02:26.63,Default,,0000,0000,0000,,those who want peanut butter on the go.
Dialogue: 0,0:02:27.93,0:02:28.28,Default,,0000,0000,0000,,Next,
Dialogue: 0,0:02:28.29,0:02:31.48,Default,,0000,0000,0000,,we come to the letter P for put to another use. In
Dialogue: 0,0:02:31.49,0:02:34.79,Default,,0000,0000,0000,,what ways can we use peanut butter differently than it was intended?
Dialogue: 0,0:02:34.80,0:02:36.38,Default,,0000,0000,0000,,We can bake cookies with it.
Dialogue: 0,0:02:36.88,0:02:39.92,Default,,0000,0000,0000,,Combine it with a pine cone to make a hanging bird feeder.
Dialogue: 0,0:02:40.48,0:02:43.10,Default,,0000,0000,0000,,Did you know that you could shave with peanut butter?
Dialogue: 0,0:02:43.91,0:02:47.15,Default,,0000,0000,0000,,I'm really liking some of the ideas I'm getting with that concept.
Dialogue: 0,0:02:47.77,0:02:50.73,Default,,0000,0000,0000,,Next up is the letter E for eliminate.
Dialogue: 0,0:02:50.74,0:02:55.83,Default,,0000,0000,0000,,Is there elements that we could eliminate to increase efficiency or reduce waste.
Dialogue: 0,0:02:56.02,0:02:59.71,Default,,0000,0000,0000,,I could eliminate the traditional method of spreading peanut butter
Dialogue: 0,0:02:59.72,0:03:02.49,Default,,0000,0000,0000,,on bread and just eat it directly with a fork.
Dialogue: 0,0:03:03.40,0:03:05.92,Default,,0000,0000,0000,,Maybe I could eliminate the product itself and
Dialogue: 0,0:03:05.93,0:03:08.13,Default,,0000,0000,0000,,use the jar for storing nuts and bolts.
Dialogue: 0,0:03:09.36,0:03:12.82,Default,,0000,0000,0000,,Ok. We've come to the last letter R for reverse.
Dialogue: 0,0:03:12.83,0:03:15.50,Default,,0000,0000,0000,,This is where we flip the direction of the product or
Dialogue: 0,0:03:15.51,0:03:18.78,Default,,0000,0000,0000,,process in hopes of seeing it from a different perspective.
Dialogue: 0,0:03:18.79,0:03:21.62,Default,,0000,0000,0000,,What if instead of spreading the peanut butter on bread,
Dialogue: 0,0:03:21.63,0:03:24.44,Default,,0000,0000,0000,,we toasted the bread and dipped it in the jar?
Dialogue: 0,0:03:24.45,0:03:26.58,Default,,0000,0000,0000,,Or what if we changed the threads on the lid,
Dialogue: 0,0:03:26.59,0:03:29.18,Default,,0000,0000,0000,,so it screws on clockwise instead?
Dialogue: 0,0:03:29.32,0:03:30.65,Default,,0000,0000,0000,,Imagine your child's surprise
Dialogue: 0,0:03:30.90,0:03:33.13,Default,,0000,0000,0000,,when they can't seem to open the peanut butter jar.
Dialogue: 0,0:03:33.14,0:03:36.05,Default,,0000,0000,0000,,Well, Billy, your mom did tell you to ask first.
Dialogue: 0,0:03:36.06,0:03:38.33,Default,,0000,0000,0000,,Now that we have a handful of ideas here,
Dialogue: 0,0:03:38.34,0:03:41.25,Default,,0000,0000,0000,,we can select the one that's most relevant to our assignment
Dialogue: 0,0:03:41.26,0:03:45.06,Default,,0000,0000,0000,,and begin laying out concept sketches for our ad, revising these
Dialogue: 0,0:03:45.07,0:03:48.24,Default,,0000,0000,0000,,until we're satisfied with the placement of the elements and rendering
Dialogue: 0,0:03:48.25,0:03:52.12,Default,,0000,0000,0000,,our chosen concept in our vector drawing program of choice.
Dialogue: 0,0:04:06.56,0:04:10.00,Default,,0000,0000,0000,,I chose to go with the idea of using peanut butter to shave with, so
Dialogue: 0,0:04:10.01,0:04:11.70,Default,,0000,0000,0000,,I could give our client the unusual,
Dialogue: 0,0:04:11.71,0:04:14.06,Default,,0000,0000,0000,,innovative advertisement that they were looking for.
Dialogue: 0,0:04:19.67,0:04:24.57,Default,,0000,0000,0000,,This included a fun retro style graphic in a play on words with the title
Dialogue: 0,0:04:24.70,0:04:26.69,Default,,0000,0000,0000,,to include the name of the product.
Dialogue: 0,0:04:54.98,0:04:58.28,Default,,0000,0000,0000,,Click the thumbs-up button if you've ever eaten peanut butter out of the jar
Dialogue: 0,0:04:58.58,0:05:00.22,Default,,0000,0000,0000,,or because you like this video.
Dialogue: 0,0:05:12.15,0:05:16.33,Default,,0000,0000,0000,,I hope you enjoyed how I use SCAMPER to work a design concept through to completion.
Dialogue: 0,0:05:16.34,0:05:18.01,Default,,0000,0000,0000,,Let's recap on what we learned.
Dialogue: 0,0:05:18.02,0:05:21.42,Default,,0000,0000,0000,,S stands for substitute. Replace or substitute one
Dialogue: 0,0:05:21.43,0:05:24.05,Default,,0000,0000,0000,,component for another. C is for combine.
Dialogue: 0,0:05:24.23,0:05:28.25,Default,,0000,0000,0000,,Combine two or more elements into one. A is for adapt.
Dialogue: 0,0:05:28.37,0:05:33.43,Default,,0000,0000,0000,,Let's cause the main elements to adapt to external stimuli or in industry demand.
Dialogue: 0,0:05:33.53,0:05:39.05,Default,,0000,0000,0000,,M is for modify. How are we changing the size or properties of the initial concept?
Dialogue: 0,0:05:39.06,0:05:44.01,Default,,0000,0000,0000,,P is for put to other use. How can we use the elements in different ways?
Dialogue: 0,0:05:44.02,0:05:48.47,Default,,0000,0000,0000,,E is for eliminate. Let's eliminate elements to see how it affects our concept.
Dialogue: 0,0:05:48.48,0:05:50.19,Default,,0000,0000,0000,,And R is for reverse.
Dialogue: 0,0:05:50.56,0:05:53.27,Default,,0000,0000,0000,,We're flipping things around to see them differently.
Dialogue: 0,0:05:53.95,0:05:56.37,Default,,0000,0000,0000,,When I need to come up with a concept for a project,
Dialogue: 0,0:05:56.38,0:06:00.03,Default,,0000,0000,0000,,I love to be able to get to a resource like SCAMPER quickly and easily.
Dialogue: 0,0:06:00.04,0:06:02.31,Default,,0000,0000,0000,,That's why I've designed the SCAMPER wall graphic,
Dialogue: 0,0:06:02.32,0:06:05.77,Default,,0000,0000,0000,,you can add to your workstation so that you always have a visual reminder
Dialogue: 0,0:06:05.78,0:06:08.49,Default,,0000,0000,0000,,when you're trying to come up with the concept for your next project.
Dialogue: 0,0:06:08.50,0:06:10.05,Default,,0000,0000,0000,,Order one for yourself using the link
Dialogue: 0,0:06:10.24,0:06:11.37,Default,,0000,0000,0000,,in the description below.
Dialogue: 0,0:06:11.41,0:06:15.49,Default,,0000,0000,0000,,So, there you go, seven techniques tucked into a simple acronym that will help you to
Dialogue: 0,0:06:15.50,0:06:19.07,Default,,0000,0000,0000,,step out of the box and see things in ways you would never have thought of.
Dialogue: 0,0:06:19.08,0:06:22.73,Default,,0000,0000,0000,,If you like this video, please do click that thumbs up. If you want to join the tribe,
Dialogue: 0,0:06:22.74,0:06:26.25,Default,,0000,0000,0000,,please click subscribe. Hey, I'll see you in the next video. Toodles.