WEBVTT 00:00:03.799 --> 00:00:06.639 Hello, daydreamers. I'm Michael with Bizarre Design Lab. 00:00:06.650 --> 00:00:08.819 And today I'm using one of my favorite foods in existence 00:00:08.829 --> 00:00:11.939 to show you how ideas are generated using the SCAMPER technique. 00:00:12.039 --> 00:00:12.779 Let's do it. 00:00:17.290 --> 00:00:21.219 Oh, hi, Tinker. Hello, Michael. It looks like you have a new assignment to review. 00:00:23.090 --> 00:00:23.889 I guess so. 00:00:24.709 --> 00:00:26.760 It's from the Small Town Peanut Butter Company. 00:00:33.930 --> 00:00:34.790 Dear Michael, 00:00:34.799 --> 00:00:37.290 we would like for you to help us discover an innovative 00:00:37.299 --> 00:00:40.110 and unusual new way to promote our peanut butter product. 00:00:40.189 --> 00:00:42.630 It's nuts. Do you accept this assignment? 00:00:42.799 --> 00:00:44.630 Small town Peanut Butter Company. 00:00:46.680 --> 00:00:47.509 Assignment 00:00:47.680 --> 00:00:48.540 accepted. 00:00:49.299 --> 00:00:51.700 Hey, Tinker. Yes. How can I help? 00:00:51.919 --> 00:00:52.659 This assignment 00:00:52.669 --> 00:00:55.340 will require us to peer outside of our conventional 00:00:55.349 --> 00:00:58.419 understanding of our client's product and imagine something new. 00:00:58.669 --> 00:01:00.700 Do we have a concept generation tool for this? 00:01:00.709 --> 00:01:01.979 As a matter of fact, we do. 00:01:01.990 --> 00:01:04.980 The SCAMPER technique is exactly the tool you're looking for. 00:01:04.989 --> 00:01:07.139 Tinker, as always, you've been most helpful. 00:01:07.650 --> 00:01:10.629 SCAMPER is an acronym with seven letters. 00:01:10.639 --> 00:01:13.209 Each letter gives us a unique technique that will help us 00:01:13.220 --> 00:01:15.089 imagine our product from innovative 00:01:15.099 --> 00:01:17.919 and sometimes downright ridiculous perspectives. 00:01:18.099 --> 00:01:21.720 The first letter in SCAMPER is S, which stands for substitute. 00:01:22.000 --> 00:01:24.400 Look at the components that make up your product. 00:01:24.410 --> 00:01:27.769 Replace or substitute one part for something else. 00:01:27.779 --> 00:01:31.050 In our example, we're going to consider replacing peanuts, 00:01:31.080 --> 00:01:35.029 the main ingredient in our product with almonds instead. 00:01:36.099 --> 00:01:36.510 Mmm.. 00:01:36.849 --> 00:01:39.879 The second letter C stands for combine. 00:01:39.889 --> 00:01:41.980 Is there anything we can combine with our product to 00:01:41.989 --> 00:01:45.360 make it more attractive or efficient to the end user? 00:01:45.379 --> 00:01:48.879 Peanut butter and jelly have a long standing reputation as one of 00:01:48.889 --> 00:01:52.959 the greatest food mashups. Place it in between two slices of bread and 00:01:53.105 --> 00:01:58.705 a satisfyingly sweet sandwich awaits you. The third letter A is for adapt. 00:01:58.714 --> 00:02:01.135 This is probably the trickiest technique of the seven. 00:02:01.144 --> 00:02:04.705 Is there a way we can adapt our product to external stimuli 00:02:04.904 --> 00:02:09.154 or to an industry demand? How about a healthier low fat option? 00:02:09.425 --> 00:02:11.774 Anybody feeling like powdered peanut butter? 00:02:12.235 --> 00:02:15.964 Suit yourself! Next letter is M for modified. 00:02:17.149 --> 00:02:20.399 Let's increase the size of the container for large families, 00:02:21.740 --> 00:02:24.589 or maybe we can minimize the container to accommodate 00:02:24.600 --> 00:02:26.630 those who want peanut butter on the go. 00:02:27.929 --> 00:02:28.279 Next, 00:02:28.289 --> 00:02:31.479 we come to the letter P for put to another use. In 00:02:31.490 --> 00:02:34.789 what ways can we use peanut butter differently than it was intended? 00:02:34.800 --> 00:02:36.380 We can bake cookies with it. 00:02:36.880 --> 00:02:39.919 Combine it with a pine cone to make a hanging bird feeder. 00:02:40.479 --> 00:02:43.100 Did you know that you could shave with peanut butter? 00:02:43.910 --> 00:02:47.149 I'm really liking some of the ideas I'm getting with that concept. 00:02:47.770 --> 00:02:50.729 Next up is the letter E for eliminate. 00:02:50.740 --> 00:02:55.830 Is there elements that we could eliminate to increase efficiency or reduce waste. 00:02:56.020 --> 00:02:59.710 I could eliminate the traditional method of spreading peanut butter 00:02:59.720 --> 00:03:02.490 on bread and just eat it directly with a fork. 00:03:03.399 --> 00:03:05.919 Maybe I could eliminate the product itself and 00:03:05.929 --> 00:03:08.130 use the jar for storing nuts and bolts. 00:03:09.360 --> 00:03:12.820 Ok. We've come to the last letter R for reverse. 00:03:12.830 --> 00:03:15.500 This is where we flip the direction of the product or 00:03:15.509 --> 00:03:18.779 process in hopes of seeing it from a different perspective. 00:03:18.789 --> 00:03:21.619 What if instead of spreading the peanut butter on bread, 00:03:21.630 --> 00:03:24.440 we toasted the bread and dipped it in the jar? 00:03:24.449 --> 00:03:26.580 Or what if we changed the threads on the lid, 00:03:26.589 --> 00:03:29.179 so it screws on clockwise instead? 00:03:29.320 --> 00:03:30.649 Imagine your child's surprise 00:03:30.899 --> 00:03:33.130 when they can't seem to open the peanut butter jar. 00:03:33.139 --> 00:03:36.050 Well, Billy, your mom did tell you to ask first. 00:03:36.059 --> 00:03:38.330 Now that we have a handful of ideas here, 00:03:38.339 --> 00:03:41.250 we can select the one that's most relevant to our assignment 00:03:41.259 --> 00:03:45.059 and begin laying out concept sketches for our ad, revising these 00:03:45.070 --> 00:03:48.240 until we're satisfied with the placement of the elements and rendering 00:03:48.250 --> 00:03:52.119 our chosen concept in our vector drawing program of choice. 00:04:06.559 --> 00:04:10.000 I chose to go with the idea of using peanut butter to shave with, so 00:04:10.009 --> 00:04:11.699 I could give our client the unusual, 00:04:11.710 --> 00:04:14.059 innovative advertisement that they were looking for. 00:04:19.670 --> 00:04:24.570 This included a fun retro style graphic in a play on words with the title 00:04:24.700 --> 00:04:26.690 to include the name of the product. 00:04:54.980 --> 00:04:58.279 Click the thumbs-up button if you've ever eaten peanut butter out of the jar 00:04:58.579 --> 00:05:00.220 or because you like this video. 00:05:12.149 --> 00:05:16.329 I hope you enjoyed how I use SCAMPER to work a design concept through to completion. 00:05:16.339 --> 00:05:18.010 Let's recap on what we learned. 00:05:18.019 --> 00:05:21.420 S stands for substitute. Replace or substitute one 00:05:21.429 --> 00:05:24.049 component for another. C is for combine. 00:05:24.230 --> 00:05:28.250 Combine two or more elements into one. A is for adapt. 00:05:28.369 --> 00:05:33.429 Let's cause the main elements to adapt to external stimuli or in industry demand. 00:05:33.529 --> 00:05:39.049 M is for modify. How are we changing the size or properties of the initial concept? 00:05:39.059 --> 00:05:44.010 P is for put to other use. How can we use the elements in different ways? 00:05:44.019 --> 00:05:48.470 E is for eliminate. Let's eliminate elements to see how it affects our concept. 00:05:48.480 --> 00:05:50.190 And R is for reverse. 00:05:50.559 --> 00:05:53.269 We're flipping things around to see them differently. 00:05:53.950 --> 00:05:56.369 When I need to come up with a concept for a project, 00:05:56.380 --> 00:06:00.029 I love to be able to get to a resource like SCAMPER quickly and easily. 00:06:00.040 --> 00:06:02.309 That's why I've designed the SCAMPER wall graphic, 00:06:02.320 --> 00:06:05.769 you can add to your workstation so that you always have a visual reminder 00:06:05.779 --> 00:06:08.489 when you're trying to come up with the concept for your next project. 00:06:08.500 --> 00:06:10.049 Order one for yourself using the link 00:06:10.239 --> 00:06:11.369 in the description below. 00:06:11.410 --> 00:06:15.489 So, there you go, seven techniques tucked into a simple acronym that will help you to 00:06:15.500 --> 00:06:19.070 step out of the box and see things in ways you would never have thought of. 00:06:19.079 --> 00:06:22.730 If you like this video, please do click that thumbs up. If you want to join the tribe, 00:06:22.739 --> 00:06:26.250 please click subscribe. Hey, I'll see you in the next video. Toodles.