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TIMOTHY OLSON: Plastic waste. Nature doesn't deserve this. We need to take care of it.
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WOMAN 1: It's our time to take action.
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MAN 2: To invent, to create.
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MAN 3: At the very edge of what's possible.
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SINGER: (SINGING) I need water.
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CYRILL GUTSCH: Where some see a beach covered with plastic waste,
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we see opportunity to invent, to create,
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to collaborate, and together with Adidas,
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we were able to prove that sustainability is not a sacrifice.
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Looking at a plastic bottle,
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you don't think of making a shoe from it.
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A product can also become a solution,
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a new way of doing things,
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a symbol of change.
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MARWIN HOFFMANN: Adidas and Parley,
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we have that spirit of always wanting to improve,
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from one to thousand to ten thousands,
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and now we're in the millions.
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MAN 4: And there they are. They're absolutely beautiful.
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MAN 5: I like that.
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MAN 6: Parley for the ocean.
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MAN 7: Adidas con Parley.
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WOMAN 2: Parley for the oceans.
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MAN 8: Parley and Adidas collaboration.
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SHAAHINA ALI: The Adidas-Parley partnership has given hope.
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Every piece of plastic you avoid is plastic piece less that will end up in the ocean.
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CYRILL GUTSCH: People all around the world are intercepting plastic waste. We clean it.
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We shred it down, and then we melt it into
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new building blocks that allow us to extrude yarn.
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These are the building blocks of a shoe.
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People couldn't believe that one could turn
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all this plastic waste into premium products. (MUSIC)
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MARTIN LOVE: We're building product now where we're giving people
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the opportunity to get involved in the conversation and be part of the solution.
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TIMOTHY OLSON: We need to unite, and we need to work together.
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DOMINIC THIEM: I won my first Masters title with them.
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Without any doubt, I can perform on the absolute highest level.
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CYRILL GUTSCH: Creating something new is beautiful.
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It's about going out there and protecting life.
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This relates to every human being on this planet.
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This is bigger than sport.
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It's a new way of thinking, and we're not finished yet. (MUSIC)