WEBVTT

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TIMOTHY OLSON: Plastic waste. Nature doesn't deserve this. We need to take care of it.

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WOMAN 1: It's our time to take action.

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MAN 2: To invent, to create.

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MAN 3: At the very edge of what's possible.

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SINGER: (SINGING) I need water.

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CYRILL GUTSCH: Where some see a beach covered with plastic waste,

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we see opportunity to invent, to create,

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to collaborate, and together with Adidas,

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we were able to prove that sustainability is not a sacrifice.

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Looking at a plastic bottle,

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you don't think of making a shoe from it.

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A product can also become a solution,

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a new way of doing things,

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a symbol of change.

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MARWIN HOFFMANN: Adidas and Parley,

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we have that spirit of always wanting to improve,

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from one to thousand to ten thousands,

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and now we're in the millions.

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MAN 4: And there they are. They're absolutely beautiful.

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MAN 5: I like that.

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MAN 6: Parley for the ocean.

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MAN 7: Adidas con Parley.

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WOMAN 2: Parley for the oceans.

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MAN 8: Parley and Adidas collaboration.

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SHAAHINA ALI: The Adidas-Parley partnership has given hope.

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Every piece of plastic you avoid is plastic piece less that will end up in the ocean.

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CYRILL GUTSCH: People all around the world are intercepting plastic waste. We clean it.

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We shred it down, and then we melt it into

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new building blocks that allow us to extrude yarn.

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These are the building blocks of a shoe.

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People couldn't believe that one could turn

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all this plastic waste into premium products. (MUSIC)

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MARTIN LOVE: We're building product now where we're giving people

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the opportunity to get involved in the conversation and be part of the solution.

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TIMOTHY OLSON: We need to unite, and we need to work together.

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DOMINIC THIEM: I won my first Masters title with them.

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Without any doubt, I can perform on the absolute highest level.

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CYRILL GUTSCH: Creating something new is beautiful.

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It's about going out there and protecting life.

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This relates to every human being on this planet.

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This is bigger than sport.

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It's a new way of thinking, and we're not finished yet. (MUSIC)