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What's going on guys, I am Matthias,
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with all that's come to light in recent events
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regarding YouTube copyright issues,
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creators, and more. One of the most
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popular questions that I often get is
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how do you think we should fix this problem?
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Fair enough, that is a really good question because
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it's not really right of me to poke at a
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system and say "It's not working," and not provide details on
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potentially how we can get it to work.
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So I compiled a list
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of five different things that I believe will
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keep YouTube on track as the
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number one video sharing and consuming
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social media site.
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Also if you clicked on this video,
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that means you're somewhat already
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invested in YouTube or in its creators
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and it would really help out if you
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would click the link down in the
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description below to share this video
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and tweet it to the CEO of YouTube
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so that hopefully, some of the things
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might be changed in the future.
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Number 1: Enforcing Community Guidelines
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There are wealth of channels that
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consistently abuse YouTube's community guidelines.
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And not only are they not
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punished by breaking these rules, it seems
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as if there are rewarded with all of their
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views and thus monetary compensation.
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I'm gonna link to a video that I linked
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last time by GradeAUnderA about just the
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absurdity of the breaking of these
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community guidelines by so many
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huge and small creators.
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In that video he talked some great
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deal about the abuse and how it's
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consistently happening.
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It seems that the only way something
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like this is ever gonna be fixed
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is by actually enforcing your
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community guidelines and
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removing the channels that break
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these guidelines.
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But YouTube has three hundred hours of
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content uploaded every minute,
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and it's almost impossible for you to
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pour over all of that content
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and see if it's breaking those
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guidelines or not.
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They just simply don't have the
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manpower to do so.
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Then hire more people, it's
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really not that difficult.
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We're not expecting you to
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look over every single
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minutiae of detail.
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We're expecting you to at least
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look over the huge channels that
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are breaking these rules just
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blatantly -- publicly.
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They definitely need a
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bigger team monitoring and
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enforcing these guidelines.
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What else is the flagging
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function on a video for anyways, if not
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to alert the team at YouTube that "Hey,
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this video is breaking a guideline."
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It's as simple as a solution to a
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simple problem.
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Number 2:
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The Comment System
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I'm actually still kinda
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surprised that these issues
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still exist in the comment system
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from everything that we've been through
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with the fail that Google+ experiment and
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everything like that.
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To fix the comment system, we're not gonna
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require you to rewrite the entire code
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of the comment.
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It's not gonna require that.
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We just need a couple of bugs fixed so
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that it will maintain a really positive
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environment.
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Why is that when people like a comment
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or upvote a comment that totally works
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and yet when you downvote a comment
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that doesn't work. It just doesn't register
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as a downvote. That creates such
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a hostile environment in the comments
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even for creators like myself who have a
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largely positive community.
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I have seriously less than one percent,
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maybe even less than a half a percent of
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viewers that either just disrespect me
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or just say blatantly racist or bigoted
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things. Going right something,
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and then that small fraction see that
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comment and upvote it.
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So it just all rises to the top.
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And that's such an easy fix if the
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downvote function just worked.
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Because ultimately there's a huge
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difference between constructive
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criticism and just blatant hate.
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As far as structure goes, think about
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having a threaded system, similar to
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Reddit. They got this system right and
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what it does is create even more
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engagement for their community rather
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than a bunch of spam. This is all largely
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in part due to their upvote and downvote
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system. Why is it when I comment and I
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spent hours and hours commenting on my own
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videos that I refresh the page and all of
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my comments are just gone. It doesn't even
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look like I respond to any comments in the
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video at all. My comments and replies on
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my channel and my videos should float
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to the top and not be buried.
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And if I could just nick-pick for a
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second, what's with tagging the names
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in the comments. I mean I understand that
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it's supposed to notify the user, but
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there are more efficient ways of doing
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this on the backend. Number 1,
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it's unformatted and there's no bold,
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it's not colored, it's not underlined.
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Number 2, the thread is partially indented,
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so if you're initially replying to just
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one comment, you already know who you're
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replying to. And Number 3, some usernames
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are just so absurd, their just strings of
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numbers and characters and without proper
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formatting, you're forcing your the user
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or reader to attempt to read that weird
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username before the comment, and that is
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incredibly slow, and inefficient,
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and just honestly wasting everyone's time.
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If these simple things were fixed, I
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really feel like it would do a lot for
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your platform and community because it
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would put focus back on ideas rather than
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on incoherent spam, racism, hate.
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Number 3:
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The Dreaded Subscription Feed
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To say that my videos aren't being (4:38)