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What's going on guys, I am Matthias,

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with all that's come to light in recent events

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regarding YouTube copyright issues,

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creators, and more. One of the most

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popular questions that I often get is

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how do you think we should fix this problem?

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Fair enough, that is a really good question because

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it's not really right of me to poke at a

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system and say "It's not working," and not provide details on

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potentially how we can get it to work.

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So I compiled a list

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of five different things that I believe will

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keep YouTube on track as the

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number one video sharing and consuming

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social media site.

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Also if you clicked on this video,

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that means you're somewhat already

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invested in YouTube or in its creators

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and it would really help out if you

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would click the link down in the

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description below to share this video

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and tweet it to the CEO of YouTube

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so that hopefully, some of the things

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might be changed in the future.

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Number 1: Enforcing Community Guidelines

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There are wealth of channels that

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consistently abuse YouTube's community guidelines.

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And not only are they not

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punished by breaking these rules, it seems

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as if there are rewarded with all of their

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views and thus monetary compensation.

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I'm gonna link to a video that I linked

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last time by GradeAUnderA about just the

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absurdity of the breaking of these

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community guidelines by so many

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huge and small creators.

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In that video he talked some great

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deal about the abuse and how it's

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consistently happening.

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It seems that the only way something

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like this is ever gonna be fixed

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is by actually enforcing your

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community guidelines and

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removing the channels that break

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these guidelines.

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But YouTube has three hundred hours of

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content uploaded every minute,

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and it's almost impossible for you to

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pour over all of that content

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and see if it's breaking those

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guidelines or not.

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They just simply don't have the

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manpower to do so.

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Then hire more people, it's

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really not that difficult.

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We're not expecting you to

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look over every single

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minutiae of detail.

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We're expecting you to at least

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look over the huge channels that

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are breaking these rules just

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blatantly -- publicly.

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They definitely need a

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bigger team monitoring and

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enforcing these guidelines.

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What else is the flagging

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function on a video for anyways, if not

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to alert the team at YouTube that "Hey,

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this video is breaking a guideline."

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It's as simple as a solution to a

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simple problem.

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Number 2:

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The Comment System

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I'm actually still kinda

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surprised that these issues

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still exist in the comment system

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from everything that we've been through

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with the fail that Google+ experiment and

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everything like that.

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To fix the comment system, we're not gonna

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require you to rewrite the entire code

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of the comment.

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It's not gonna require that.

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We just need a couple of bugs fixed so

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that it will maintain a really positive

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environment.

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Why is that when people like a comment

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or upvote a comment that totally works

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and yet when you downvote a comment

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that doesn't work. It just doesn't register

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as a downvote. That creates such

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a hostile environment in the comments

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even for creators like myself who have a

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largely positive community.

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I have seriously less than one percent,

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maybe even less than a half a percent of

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viewers that either just disrespect me

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or just say blatantly racist or bigoted

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things. Going right something,

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and then that small fraction see that

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comment and upvote it.

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So it just all rises to the top.

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And that's such an easy fix if the

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downvote function just worked.

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Because ultimately there's a huge

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difference between constructive

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criticism and just blatant hate.

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As far as structure goes, think about

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having a threaded system, similar to

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Reddit. They got this system right and

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what it does is create even more

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engagement for their community rather

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than a bunch of spam. This is all largely

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in part due to their upvote and downvote

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system. Why is it when I comment and I

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spent hours and hours commenting on my own

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videos that I refresh the page and all of

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my comments are just gone. It doesn't even

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look like I respond to any comments in the

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video at all. My comments and replies on

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my channel and my videos should float

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to the top and not be buried.

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And if I could just nick-pick for a

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second, what's with tagging the names

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in the comments. I mean I understand that

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it's supposed to notify the user, but

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there are more efficient ways of doing

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this on the backend. Number 1,

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it's unformatted and there's no bold,

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it's not colored, it's not underlined.

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Number 2, the thread is partially indented,

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so if you're initially replying to just

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one comment, you already know who you're

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replying to. And Number 3, some usernames

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are just so absurd, their just strings of

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numbers and characters and without proper

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formatting, you're forcing your the user

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or reader to attempt to read that weird

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username before the comment, and that is

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incredibly slow, and inefficient,

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and just honestly wasting everyone's time.

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If these simple things were fixed, I

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really feel like it would do a lot for

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your platform and community because it

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would put focus back on ideas rather than

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on incoherent spam, racism, hate.

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Number 3:

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The Dreaded Subscription Feed

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To say that my videos aren't being (4:38)