What's going on guys, I am Matthias,
with all that's come to light in recent events
regarding YouTube copyright issues,
creators, and more. One of the most
popular questions that I often get is
how do you think we should fix this problem?
Fair enough, that is a really good question because
it's not really right of me to poke at a
system and say "It's not working," and not provide details on
potentially how we can get it to work.
So I compiled a list
of five different things that I believe will
keep YouTube on track as the
number one video sharing and consuming
social media site.
Also if you clicked on this video,
that means you're somewhat already
invested in YouTube or in its creators
and it would really help out if you
would click the link down in the
description below to share this video
and tweet it to the CEO of YouTube
so that hopefully, some of the things
might be changed in the future.
Number 1: Enforcing Community Guidelines
There are wealth of channels that
consistently abuse YouTube's community guidelines.
And not only are they not
punished by breaking these rules, it seems
as if there are rewarded with all of their
views and thus monetary compensation.
I'm gonna link to a video that I linked
last time by GradeAUnderA about just the
absurdity of the breaking of these
community guidelines by so many
huge and small creators.
In that video he talked some great
deal about the abuse and how it's
consistently happening.
It seems that the only way something
like this is ever gonna be fixed
is by actually enforcing your
community guidelines and
removing the channels that break
these guidelines.
But YouTube has three hundred hours of
content uploaded every minute,
and it's almost impossible for you to
pour over all of that content
and see if it's breaking those
guidelines or not.
They just simply don't have the
manpower to do so.
Then hire more people, it's
really not that difficult.
We're not expecting you to
look over every single
minutiae of detail.
We're expecting you to at least
look over the huge channels that
are breaking these rules just
blatantly -- publicly.
They definitely need a
bigger team monitoring and
enforcing these guidelines.
What else is the flagging
function on a video for anyways, if not
to alert the team at YouTube that "Hey,
this video is breaking a guideline."
It's as simple as a solution to a
simple problem.
Number 2:
The Comment System
I'm actually still kinda
surprised that these issues
still exist in the comment system
from everything that we've been through
with the fail that Google+ experiment and
everything like that.
To fix the comment system, we're not gonna
require you to rewrite the entire code
of the comment.
It's not gonna require that.
We just need a couple of bugs fixed so
that it will maintain a really positive
environment.
Why is that when people like a comment
or upvote a comment that totally works
and yet when you downvote a comment
that doesn't work. It just doesn't register
as a downvote. That creates such
a hostile environment in the comments
even for creators like myself who have a
largely positive community.
I have seriously less than one percent,
maybe even less than a half a percent of
viewers that either just disrespect me
or just say blatantly racist or bigoted
things. Going right something,
and then that small fraction see that
comment and upvote it.
So it just all rises to the top.
And that's such an easy fix if the
downvote function just worked.
Because ultimately there's a huge
difference between constructive
criticism and just blatant hate.
As far as structure goes, think about
having a threaded system, similar to
Reddit. They got this system right and
what it does is create even more
engagement for their community rather
than a bunch of spam. This is all largely
in part due to their upvote and downvote
system. Why is it when I comment and I
spent hours and hours commenting on my own
videos that I refresh the page and all of
my comments are just gone. It doesn't even
look like I respond to any comments in the
video at all. My comments and replies on
my channel and my videos should float
to the top and not be buried.
And if I could just nick-pick for a
second, what's with tagging the names
in the comments. I mean I understand that
it's supposed to notify the user, but
there are more efficient ways of doing
this on the backend. Number 1,
it's unformatted and there's no bold,
it's not colored, it's not underlined.
Number 2, the thread is partially indented,
so if you're initially replying to just
one comment, you already know who you're
replying to. And Number 3, some usernames
are just so absurd, their just strings of
numbers and characters and without proper
formatting, you're forcing your the user
or reader to attempt to read that weird
username before the comment, and that is
incredibly slow, and inefficient,
and just honestly wasting everyone's time.
If these simple things were fixed, I
really feel like it would do a lot for
your platform and community because it
would put focus back on ideas rather than
on incoherent spam, racism, hate.
Number 3:
The Dreaded Subscription Feed
To say that my videos aren't being (4:38)