What's going on guys, I am Matthias,

with all that's come to light in recent events

regarding YouTube copyright issues,

creators, and more. One of the most

popular questions that I often get is

how do you think we should fix this problem?

Fair enough, that is a really good question because

it's not really right of me to poke at a

system and say "It's not working," and not provide details on

potentially how we can get it to work.

So I compiled a list

of five different things that I believe will

keep YouTube on track as the

number one video sharing and consuming

social media site.

Also if you clicked on this video,

that means you're somewhat already

invested in YouTube or in its creators

and it would really help out if you

would click the link down in the

description below to share this video

and tweet it to the CEO of YouTube

so that hopefully, some of the things

might be changed in the future.

Number 1: Enforcing Community Guidelines

There are wealth of channels that

consistently abuse YouTube's community guidelines.

And not only are they not

punished by breaking these rules, it seems

as if there are rewarded with all of their

views and thus monetary compensation.

I'm gonna link to a video that I linked

last time by GradeAUnderA about just the

absurdity of the breaking of these

community guidelines by so many

huge and small creators.

In that video he talked some great

deal about the abuse and how it's

consistently happening.

It seems that the only way something

like this is ever gonna be fixed

is by actually enforcing your

community guidelines and

removing the channels that break

these guidelines.

But YouTube has three hundred hours of

content uploaded every minute,

and it's almost impossible for you to

pour over all of that content

and see if it's breaking those

guidelines or not.

They just simply don't have the

manpower to do so.

Then hire more people, it's

really not that difficult.

We're not expecting you to

look over every single

minutiae of detail.

We're expecting you to at least

look over the huge channels that

are breaking these rules just

blatantly -- publicly.

They definitely need a

bigger team monitoring and

enforcing these guidelines.

What else is the flagging

function on a video for anyways, if not

to alert the team at YouTube that "Hey,

this video is breaking a guideline."

It's as simple as a solution to a

simple problem.

Number 2:

The Comment System

I'm actually still kinda

surprised that these issues

still exist in the comment system

from everything that we've been through

with the fail that Google+ experiment and

everything like that.

To fix the comment system, we're not gonna

require you to rewrite the entire code

of the comment.

It's not gonna require that.

We just need a couple of bugs fixed so

that it will maintain a really positive

environment.

Why is that when people like a comment

or upvote a comment that totally works

and yet when you downvote a comment

that doesn't work. It just doesn't register

as a downvote. That creates such

a hostile environment in the comments

even for creators like myself who have a

largely positive community.

I have seriously less than one percent,

maybe even less than a half a percent of

viewers that either just disrespect me

or just say blatantly racist or bigoted

things. Going right something,

and then that small fraction see that

comment and upvote it.

So it just all rises to the top.

And that's such an easy fix if the

downvote function just worked.

Because ultimately there's a huge

difference between constructive

criticism and just blatant hate.

As far as structure goes, think about

having a threaded system, similar to

Reddit. They got this system right and

what it does is create even more

engagement for their community rather

than a bunch of spam. This is all largely

in part due to their upvote and downvote

system. Why is it when I comment and I

spent hours and hours commenting on my own

videos that I refresh the page and all of

my comments are just gone. It doesn't even

look like I respond to any comments in the

video at all. My comments and replies on

my channel and my videos should float

to the top and not be buried.

And if I could just nick-pick for a

second, what's with tagging the names

in the comments. I mean I understand that

it's supposed to notify the user, but

there are more efficient ways of doing

this on the backend. Number 1,

it's unformatted and there's no bold,

it's not colored, it's not underlined.

Number 2, the thread is partially indented,

so if you're initially replying to just

one comment, you already know who you're

replying to. And Number 3, some usernames

are just so absurd, their just strings of

numbers and characters and without proper

formatting, you're forcing your the user

or reader to attempt to read that weird

username before the comment, and that is

incredibly slow, and inefficient,

and just honestly wasting everyone's time.

If these simple things were fixed, I

really feel like it would do a lot for

your platform and community because it

would put focus back on ideas rather than

on incoherent spam, racism, hate.

Number 3:

The Dreaded Subscription Feed

To say that my videos aren't being (4:38)