-
Not Synced
♪ [music] ♪
-
Not Synced
- [Narrator] "Infinity War" is known
for its spectacular special effects.
-
Not Synced
But we can pretty certain
that in a couple of decades.
-
Not Synced
they'll look old and outdated.
-
Not Synced
That's just the way it goes with movies.
-
Not Synced
- [Ian] The first adult movie
-
Not Synced
that I ever saw was
the original "Jaws" in summer camp.
-
Not Synced
It was terrifying,
-
Not Synced
and now you go back
and look at the mechanical shark
-
Not Synced
that jumped onto the boat,
-
Not Synced
the great white,
over 20 feet long, thrashing about,
-
Not Synced
and you go that is a ridiculous,
stupid-looking thing.
-
Not Synced
So, I feel pretty clear
that we have come a long way
-
Not Synced
since the '70s in terms
of graphics.
-
Not Synced
- [Narrator] This constant
improvement is not limited
-
Not Synced
to special effects --
-
Not Synced
sound quality, picture quality,
theater seats.
-
Not Synced
You name it,
it seems to have improved.
-
Not Synced
Well, maybe not the acting.
-
Not Synced
- [Edward] Oh no, not the bees!
Not the bees! Ahh!
-
Not Synced
- [Narrator] Economists have a term
for this type of improvement --
-
Not Synced
"creative destruction."
-
Not Synced
- [Tyler] Creative destruction was
a term in Economics
-
Not Synced
coined by an Austrian economist,
Joseph Schumpeter,
-
Not Synced
early in the 20th century.
-
Not Synced
It's really become
a central driving idea in Economics.
-
Not Synced
- [Narrator] Creative destruction
describes the continual process
-
Not Synced
of innovation in which new products
and services replace outdated ones.
-
Not Synced
Take photos -- we live in a world
-
Not Synced
of smartphones, Instagram,
and augmented reality.
-
Not Synced
How we got here reveals
a long and winding path
-
Not Synced
of creative destruction.
-
Not Synced
- When I was a kid,
you take a photo,
-
Not Synced
and the Polaroid comes out,
-
Not Synced
you wave it around 'cause you think
it's going to make it dry faster.
-
Not Synced
I don't know
if that actually worked.
-
Not Synced
And it's several minutes later,
-
Not Synced
and it probably doesn't
look very good,
-
Not Synced
but you have it!
-
Not Synced
And 10 years later, it's all faded,
and it probably doesn't keep.
-
Not Synced
- [Narrator] Before the digital era,
you might have a Polaroid
-
Not Synced
or you might buy film,
typically from Kodak.
-
Not Synced
You had to pay
a few dollars for film,
-
Not Synced
which got you about 20 pictures,
-
Not Synced
and then pay more
to get them developed.
-
Not Synced
- [man] Got double prints with mine!
-
Not Synced
- [Narrator] If, whoops,
your eyes were shut -- too bad!
-
Not Synced
You didn't know until days later.
-
Not Synced
And if you accidentally
opened your camera,
-
Not Synced
poof, your pictures are gone!
-
Not Synced
Digital cameras came on the scene
at the end of the 20th century.
-
Not Synced
Entrepreneurs quickly improved
the cameras, the software,
-
Not Synced
and the accessories.
-
Not Synced
People increasingly switched
away from film.
-
Not Synced
It was cheaper, easier
and more enjoyable.
-
Not Synced
These entrepreneurs represent
the creative side
-
Not Synced
of creative destruction.
-
Not Synced
But what about the flip side,
the destruction?
-
Not Synced
Polaroid employed
over 20,000 people in their heyday.