-
You're going -
-
[Music]
-
So, the internet.
-
The internet has become this place where
anything you want to know, or see, or hear
-
you can find it online and get it for free
-
Thing is,
-
almost none of that stuff is actually free
-
Because, at the same time
-
as we're getting all this information,
-
we're also giving away
a lot of our own information
-
Usually without even realizing
that we're giving it away
-
or realizing that that information
we just gave away
-
is worth money
-
Lots of money
-
[Music]
-
Me personally up until
a few years ago,
-
I never used to even think about discounting at all
-
I did start thinking about it
-
because I acted in a movie where
-
I played Edward Snowden, but
-
I realized that I think most people just like me,
-
really don't ... think about this kind of thing
-
[Music]
-
So want to make a video
-
about what all sorts of different people
-
think about this kind of thing
-
But myself not even really being an expert about it
-
I also wanted to bring in
-
someone who knows an awful lot about the
-
Internet how it works and how privacy figures into it
-
She's the director of engineering at Firefox
-
and her name is Selena Declan
- Hi
-
So to start things off,
I asked one simple question:
-
"Do you even care about online privacy?"
-
- Well ..
-
[Music]
-
Absolutely care about online privacy
-
I don't want my information compromised
-
I don't want people taking my identity
-
Overall, I really don't care
-
I'll do what I can on my end to protect myself
-
but I'm not going to worry myself sick about it
-
I feel like I share a lot of
-
information online without meaning to,
-
whenever I buy things online or just
-
searching sites
I don't know how much of
-
my information is being shared
-
[Music]
-
Something that I have noticed when listening to
-
people's experiences with internet privacy
-
is that there are a lot of misconceptions
-
and they don't really understand how things are happening behind the scenes
-
So I think it's really important
-
that we have more conversations about this
-
and explain it for everyone
-
Selena Deckelmann
Firefox, Director of Engineering
-
Your digital footprint
-
I share ... a lot
probably the detriment of my family and friends
-
Social media kind of has quite us in a position
in which
-
everything can be shared,
-
in which everything can and does and extent
-
should be shared
-
I don't think it's necessarily bad that
-
there's so much more information out there now than there
-
ever used to be
-
It's a question of how that information gets used
-
and it's sort of up to us to know what's happening
-
There are a lot of companies out there
-
capitalizing on these new technologies
-
My facebook ads have become
-
scarily accurate for what I would buy
-
I just find it weird when you're not actually
-
doing anything on the internet in order
-
for an ad to show up
-
I don't like the fact that a supermarket can judge
-
when my monthly cycle is and that's when
-
they print off the vouchers with my tools,
-
said for money off sanitary ware
-
My supermarket knows when I'm going to have a period
-
The data trail timeline
-
Sometimes people might feel a little creeped out
-
by what happens just because they went shopping for something one day
-
The reality is, in this day and age,
-
almost everything we do leave some sort of digital footprint
-
and that data is being collected,
-
processed, and distributed to third parties
-
with or without your knowledge
-
that, example of what happens with a grocery store
-
If you kind of walk through that,
-
You know, you go to the grocery store
-
and you have a loyalty card for that store
-
that has some unique identifier
-
So, there's probably some sort of number
-
and then at that point,
-
the store has uniquely identified you
-
and they have a database somewhere with that information
-
and when you checkout, they have
a list of everything that you bought
-
and they will associate that with the loyalty card
-
So, at that point
-
they have this little piece of information
-
and that can be used in a lot of different ways
-
Some report might get created
-
That report might be what
should we stock next week.
-
Another report might be
what should we advertise to
-
someone who bought, let's say
we bought some tampons
-
and when should we advertise
that to her in the future
-
and so they've got some
algorithm that they're using to generate
-
that report and then they will send that
-
off to a third party to do that
-
advertising. So at that point your data's
-
kind of out there and you didn't really
-
ask them to do that. You may or may not
-
have intended for that to happen
but it happened anyway
-
It sort of feels like this giant
mountain we can't do anything about,
-
and I'm not sure what we
could do as a little person.
-
I pretty much don't share anything online that
-
I would be upset if it ended up on the
-
front page of a newspaper.
-
Everything that I put online is not true, it's not
-
accurate, and that's the
best way to control privacy.
-
Hi, I'd like to speak to an man names
Perry, lastname Noid. Perry Noid.
-
There's a wide variety of actions
-
that you can take to
protect yourself online.
-
The first step is just being
-
generally aware of where you're going
-
online and what you're clicking on.
-
It's important for reasons that aren't just
-
strictly a privacy and data collection,
-
but also there's this thing called
-
phishing where people try to get you to
-
enter in personal information into a
-
website that you didn't intend.
-
Other things you can do is using private
-
browsing mode or something like that in
-
your browser to restrict the information
-
that is being shared between multiple
-
different web sites there are more sort
-
of like technical things that you can
-
try, like some people look into VPNs,
a virtual private network.
-
A VPN is a service you can use that is
-
basically a middleman between you and
-
the rest of the internet, so that
-
websites you visit, they think that
-
you're coming from the VPN provider, not
-
from where you came from originally.
-
You can use a VPN when you're maybe in a
-
place that's unfamiliar and you want to make
-
sure that your browsing, or maybe you're
-
checking your email or something like
-
that, that it's private and secure.
-
At this point, we all kind of have to
-
take a step back and say is this what we
-
want? Is this how we want our information
-
to be used? Do we want more controls on
-
this? Do people want to know exactly how
-
their information is going to get shared?
-
So, I think my sense from hearing both
-
the emotion and the content of what
-
people said, is that people would like to
-
have a little more control. They would
-
like to have a little more insight and
-
hopefully, as time passes we'll find ways
-
to make that happen.
-
[Music]