WEBVTT

00:00:00.948 --> 00:00:01.671
You're going -

00:00:01.671 --> 00:00:02.907
[Music]

00:00:02.907 --> 00:00:04.731
So, the internet.

00:00:04.731 --> 00:00:09.019
The internet has become this place where 
anything you want to know, or see, or hear

00:00:09.019 --> 00:00:11.367
you can find it online and get it for free

00:00:11.367 --> 00:00:12.337
Thing is,

00:00:12.337 --> 00:00:14.572
almost none of that stuff is actually free

00:00:14.572 --> 00:00:15.634
Because, at the same time

00:00:15.634 --> 00:00:16.744
as we're getting all this information,

00:00:16.744 --> 00:00:19.288
we're also giving away 
a lot of our own information

00:00:19.288 --> 00:00:21.555
Usually without even realizing 
that we're giving it away

00:00:21.555 --> 00:00:23.811
or realizing that that information 
we just gave away

00:00:23.811 --> 00:00:24.733
is worth money

00:00:24.733 --> 00:00:25.766
Lots of money

00:00:25.766 --> 00:00:26.638
[Music]

00:00:26.638 --> 00:00:28.318
Me personally up until 
a few years ago,

00:00:28.318 --> 00:00:31.061
I never used to even think about discounting at all

00:00:31.061 --> 00:00:32.257
I did start thinking about it

00:00:32.257 --> 00:00:34.181
because I acted in a movie where

00:00:34.181 --> 00:00:35.199
I played Edward Snowden, but

00:00:35.199 --> 00:00:37.189
I realized that I think most people just like me,

00:00:37.189 --> 00:00:40.140
really don't ... think about this kind of thing

00:00:40.140 --> 00:00:40.694
[Music]

00:00:40.694 --> 00:00:41.733
So want to make a video

00:00:41.733 --> 00:00:43.559
about what all sorts of different people

00:00:43.559 --> 00:00:45.071
think about this kind of thing

00:00:45.071 --> 00:00:47.537
But myself not even really being an expert about it

00:00:47.537 --> 00:00:48.932
I also wanted to bring in

00:00:48.932 --> 00:00:51.055
someone who knows an awful lot about the

00:00:51.055 --> 00:00:54.169
Internet how it works and how privacy figures into it

00:00:54.169 --> 00:00:56.403
She's the director of engineering at Firefox

00:00:56.403 --> 00:01:00.098
and her name is Selena Declan
- Hi

00:01:00.098 --> 00:01:02.599
So to start things off,
I asked one simple question:

00:01:02.599 --> 00:01:06.404
"Do you even care about online privacy?"

00:01:06.404 --> 00:01:09.223
- Well ..

00:01:09.223 --> 00:01:14.439
[Music]

00:01:14.439 --> 00:01:16.270
Absolutely care about online privacy

00:01:16.270 --> 00:01:18.046
I don't want my information compromised

00:01:18.046 --> 00:01:19.977
I don't want people taking my identity

00:01:19.977 --> 00:01:22.045
Overall, I really don't care

00:01:22.045 --> 00:01:24.726
I'll do what I can on my end to protect myself

00:01:24.726 --> 00:01:27.513
but I'm not going to worry myself sick about it

00:01:27.513 --> 00:01:29.629
I feel like I share a lot of

00:01:29.629 --> 00:01:32.006
information online without meaning to,

00:01:32.006 --> 00:01:34.364
whenever I buy things online or just

00:01:34.364 --> 00:01:36.493
searching sites
I don't know how much of

00:01:36.493 --> 00:01:38.045
my information is being shared

00:01:38.045 --> 00:01:42.834
[Music]

00:01:42.834 --> 00:01:45.115
Something that I have noticed when listening to

00:01:45.115 --> 00:01:46.786
people's experiences with internet privacy

00:01:46.786 --> 00:01:48.943
is that there are a lot of misconceptions

00:01:48.943 --> 00:01:53.100
and they don't really understand how things are happening behind the scenes

00:01:53.100 --> 00:01:54.549
So I think it's really important

00:01:54.549 --> 00:01:56.813
that we have more conversations about this

00:01:56.813 --> 00:01:58.674
and explain it for everyone

00:01:58.674 --> 00:02:01.767
Selena Deckelmann
Firefox, Director of Engineering

00:02:02.540 --> 00:02:04.120
Your digital footprint

00:02:04.120 --> 00:02:08.236
I share ... a lot
probably the detriment of my family and friends

00:02:08.236 --> 00:02:11.462
Social media kind of has quite us in a position
in which

00:02:11.462 --> 00:02:12.589
everything can be shared,

00:02:12.589 --> 00:02:15.555
in which everything can and does and extent

00:02:15.555 --> 00:02:16.677
should be shared

00:02:16.677 --> 00:02:18.130
I don't think it's necessarily bad that

00:02:18.130 --> 00:02:20.770
there's so much more information out there now than there

00:02:20.770 --> 00:02:21.498
ever used to be

00:02:21.498 --> 00:02:23.314
It's a question of how that information gets used

00:02:23.314 --> 00:02:27.404
and it's sort of up to us to know what's happening

00:02:27.404 --> 00:02:29.229
There are a lot of companies out there

00:02:29.229 --> 00:02:32.220
capitalizing on these new technologies

00:02:32.220 --> 00:02:33.680
My facebook ads have become

00:02:33.680 --> 00:02:37.361
scarily accurate for what I would buy

00:02:37.361 --> 00:02:40.922
I just find it weird when you're not actually

00:02:40.922 --> 00:02:44.071
doing anything on the internet in order

00:02:44.071 --> 00:02:45.474
for an ad to show up

00:02:45.474 --> 00:02:50.102
I don't like the fact that a supermarket can judge

00:02:50.102 --> 00:02:52.891
when my monthly cycle is and that's when

00:02:52.891 --> 00:02:54.874
they print off the vouchers with my tools,

00:02:54.874 --> 00:02:56.915
said for money off sanitary ware

00:02:56.915 --> 00:03:00.013
My supermarket knows when I'm going to have a period

00:03:00.013 --> 00:03:01.657
The data trail timeline

00:03:01.657 --> 00:03:04.498
Sometimes people might feel a little creeped out

00:03:04.498 --> 00:03:08.841
by what happens just because they went shopping for something one day

00:03:08.841 --> 00:03:10.724
The reality is, in this day and age,

00:03:10.724 --> 00:03:14.121
almost everything we do leave some sort of digital footprint

00:03:14.121 --> 00:03:16.009
and that data is being collected,

00:03:16.009 --> 00:03:17.902
processed, and distributed to third parties

00:03:17.902 --> 00:03:19.490
with or without your knowledge

00:03:20.343 --> 00:03:23.381
that, example of what happens with a grocery store

00:03:23.520 --> 00:03:24.553
If you kind of walk through that,

00:03:24.553 --> 00:03:25.979
You know, you go to the grocery store

00:03:25.979 --> 00:03:28.740
and you have a loyalty card for that store

00:03:28.740 --> 00:03:31.103
that has some unique identifier

00:03:31.103 --> 00:03:32.478
So, there's probably some sort of number

00:03:32.478 --> 00:03:33.721
and then at that point,

00:03:33.721 --> 00:03:36.577
the store has uniquely identified you

00:03:36.577 --> 00:03:39.237
and they have a database somewhere with that information

00:03:39.237 --> 00:03:43.662
and when you checkout, they have 
a list of everything that you bought

00:03:43.662 --> 00:03:46.795
and they will associate that with the loyalty card

00:03:47.139 --> 00:03:48.417
So, at that point

00:03:48.417 --> 00:03:49.957
they have this little piece of information

00:03:49.957 --> 00:03:51.997
and that can be used in a lot of different ways

00:03:51.997 --> 00:03:53.612
Some report might get created

00:03:53.612 --> 00:03:55.954
That report might be what
should we stock next week.

00:03:55.954 --> 00:03:58.685
Another report might be 
what should we advertise to

00:03:58.698 --> 00:04:01.427
someone who bought, let's say 
we bought some tampons

00:04:01.455 --> 00:04:05.367
and when should we advertise 
that to her in the future

00:04:05.471 --> 00:04:07.669
and so they've got some
algorithm that they're using to generate

00:04:07.761 --> 00:04:09.786
that report and then they will send that

00:04:09.814 --> 00:04:11.077
off to a third party to do that

00:04:11.102 --> 00:04:14.036
advertising. So at that point your data's

00:04:14.107 --> 00:04:15.717
kind of out there and you didn't really

00:04:15.753 --> 00:04:17.729
ask them to do that. You may or may not

00:04:17.764 --> 00:04:19.953
have intended for that to happen
but it happened anyway

00:04:22.289 --> 00:04:26.020
It sort of feels like this giant 
mountain we can't do anything about,

00:04:26.278 --> 00:04:29.675
and I'm not sure what we 
could do as a little person.

00:04:29.675 --> 00:04:31.511
I pretty much don't share anything online that

00:04:31.565 --> 00:04:34.049
I would be upset if it ended up on the

00:04:34.133 --> 00:04:35.364
front page of a newspaper.

00:04:35.416 --> 00:04:37.844
Everything that I put online is not true, it's not

00:04:37.957 --> 00:04:40.301
accurate, and that's the 
best way to control privacy.

00:04:40.366 --> 00:04:46.102
Hi, I'd like to speak to an man names
Perry, lastname Noid. Perry Noid.

00:04:47.997 --> 00:04:50.070
There's a wide variety of actions

00:04:50.070 --> 00:04:51.543
that you can take to 
protect yourself online.

00:04:51.710 --> 00:04:53.475
The first step is just being

00:04:53.624 --> 00:04:55.493
generally aware of where you're going

00:04:55.575 --> 00:04:57.856
online and what you're clicking on.

00:04:58.028 --> 00:05:00.655
It's important for reasons that aren't just

00:05:00.683 --> 00:05:02.652
strictly a privacy and data collection,

00:05:02.706 --> 00:05:04.434
but also there's this thing called

00:05:04.535 --> 00:05:06.681
phishing where people try to get you to

00:05:06.897 --> 00:05:08.997
enter in personal information into a

00:05:09.085 --> 00:05:10.613
website that you didn't intend.

00:05:10.701 --> 00:05:12.699
Other things you can do is using private

00:05:12.714 --> 00:05:14.326
browsing mode or something like that in

00:05:14.427 --> 00:05:16.152
your browser to restrict the information

00:05:16.225 --> 00:05:18.392
that is being shared between multiple

00:05:18.408 --> 00:05:20.341
different web sites there are more sort

00:05:20.465 --> 00:05:21.856
of like technical things that you can

00:05:22.065 --> 00:05:25.843
try, like some people look into VPNs,
a virtual private network.

00:05:25.843 --> 00:05:28.501
A VPN is a service you can use that is

00:05:28.501 --> 00:05:31.782
basically a middleman between you and

00:05:31.929 --> 00:05:32.827
the rest of the internet, so that

00:05:32.941 --> 00:05:34.324
websites you visit, they think that

00:05:34.349 --> 00:05:36.014
you're coming from the VPN provider, not

00:05:36.028 --> 00:05:37.440
from where you came from originally.

00:05:37.482 --> 00:05:39.644
You can use a VPN when you're maybe in a

00:05:39.821 --> 00:05:41.827
place that's unfamiliar and you want to make

00:05:41.891 --> 00:05:44.056
sure that your browsing, or maybe you're

00:05:44.107 --> 00:05:45.219
checking your email or something like

00:05:45.267 --> 00:05:46.938
that, that it's private and secure.

00:05:49.109 --> 00:05:50.414
At this point, we all kind of have to

00:05:50.414 --> 00:05:53.026
take a step back and say is this what we

00:05:53.107 --> 00:05:55.222
want? Is this how we want our information

00:05:55.287 --> 00:05:57.792
to be used? Do we want more controls on

00:05:57.822 --> 00:06:00.334
this? Do people want to know exactly how

00:06:00.417 --> 00:06:02.533
their information is going to get shared?

00:06:02.601 --> 00:06:06.182
So, I think my sense from hearing both

00:06:06.274 --> 00:06:08.748
the emotion and the content of what

00:06:08.809 --> 00:06:10.415
people said, is that people would like to

00:06:10.425 --> 00:06:12.079
have a little more control. They would

00:06:12.155 --> 00:06:13.980
like to have a little more insight and

00:06:14.028 --> 00:06:16.401
hopefully, as time passes we'll find ways

00:06:16.449 --> 00:06:17.846
to make that happen.

00:06:18.032 --> 00:06:50.560
[Music]