You're going -
[Music]
So, the internet.
The internet has become this place where anything you want to know, or see, or hear
you can find it online and get it for free
Thing is,
almost none of that stuff is actually free
Because, at the same time
as we're getting all this information,
we're also giving away a lot of our own information
Usually without even realizing that we're giving it away
or realizing that that information we just gave away
is worth money
Lots of money
[Music]
Me personally up until a few years ago,
I never used to even think about discounting at all
I did start thinking about it
because I acted in a movie where
I played Edward Snowden, but
I realized that I think most people just like me,
really don't ... think about this kind of thing
[Music]
So want to make a video
about what all sorts of different people
think about this kind of thing
But myself not even really being an expert about it
I also wanted to bring in
someone who knows an awful lot about the
Internet how it works and how privacy figures into it
She's the director of engineering at Firefox
and her name is Selena Declan - Hi
So to start things off, I asked one simple question:
"Do you even care about online privacy?"
- Well ..
[Music]
Absolutely care about online privacy
I don't want my information compromised
I don't want people taking my identity
Overall, I really don't care
I'll do what I can on my end to protect myself
but I'm not going to worry myself sick about it
I feel like I share a lot of
information online without meaning to,
whenever I buy things online or just
searching sites I don't know how much of
my information is being shared
[Music]
Something that I have noticed when listening to
people's experiences with internet privacy
is that there are a lot of misconceptions
and they don't really understand how things are happening behind the scenes
So I think it's really important
that we have more conversations about this
and explain it for everyone
Selena Deckelmann Firefox, Director of Engineering
Your digital footprint
I share ... a lot probably the detriment of my family and friends
Social media kind of has quite us in a position in which
everything can be shared,
in which everything can and does and extent
should be shared
I don't think it's necessarily bad that
there's so much more information out there now than there
ever used to be
It's a question of how that information gets used
and it's sort of up to us to know what's happening
There are a lot of companies out there
capitalizing on these new technologies
My facebook ads have become
scarily accurate for what I would buy
I just find it weird when you're not actually
doing anything on the internet in order
for an ad to show up
I don't like the fact that a supermarket can judge
when my monthly cycle is and that's when
they print off the vouchers with my tools,
said for money off sanitary ware
My supermarket knows when I'm going to have a period
The data trail timeline
Sometimes people might feel a little creeped out
by what happens just because they went shopping for something one day
The reality is, in this day and age,
almost everything we do leave some sort of digital footprint
and that data is being collected,
processed, and distributed to third parties
with or without your knowledge
that, example of what happens with a grocery store
If you kind of walk through that,
You know, you go to the grocery store
and you have a loyalty card for that store
that has some unique identifier
So, there's probably some sort of number
and then at that point,
the store has uniquely identified you
and they have a database somewhere with that information
and when you checkout, they have a list of everything that you bought
and they will associate that with the loyalty card
So, at that point
they have this little piece of information
and that can be used in a lot of different ways
Some report might get created
That report might be what should we stock next week.
Another report might be what should we advertise to
someone who bought, let's say we bought some tampons
and when should we advertise that to her in the future
and so they've got some algorithm that they're using to generate
that report and then they will send that
off to a third party to do that
advertising. So at that point your data's
kind of out there and you didn't really
ask them to do that. You may or may not
have intended for that to happen but it happened anyway
It sort of feels like this giant mountain we can't do anything about,
and I'm not sure what we could do as a little person.
I pretty much don't share anything online that
I would be upset if it ended up on the
front page of a newspaper.
Everything that I put online is not true, it's not
accurate, and that's the best way to control privacy.
Hi, I'd like to speak to an man names Perry, lastname Noid. Perry Noid.
There's a wide variety of actions
that you can take to protect yourself online.
The first step is just being
generally aware of where you're going
online and what you're clicking on.
It's important for reasons that aren't just
strictly a privacy and data collection,
but also there's this thing called
phishing where people try to get you to
enter in personal information into a
website that you didn't intend.
Other things you can do is using private
browsing mode or something like that in
your browser to restrict the information
that is being shared between multiple
different web sites there are more sort
of like technical things that you can
try, like some people look into VPNs, a virtual private network.
A VPN is a service you can use that is
basically a middleman between you and
the rest of the internet, so that
websites you visit, they think that
you're coming from the VPN provider, not
from where you came from originally.
You can use a VPN when you're maybe in a
place that's unfamiliar and you want to make
sure that your browsing, or maybe you're
checking your email or something like
that, that it's private and secure.
At this point, we all kind of have to
take a step back and say is this what we
want? Is this how we want our information
to be used? Do we want more controls on
this? Do people want to know exactly how
their information is going to get shared?
So, I think my sense from hearing both
the emotion and the content of what
people said, is that people would like to
have a little more control. They would
like to have a little more insight and
hopefully, as time passes we'll find ways
to make that happen.
[Music]