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You're going -

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[Music]

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So, the internet.

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The internet has become this place where 
anything you want to know, or see, or hear

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you can find it online and get it for free

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Thing is,

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almost none of that stuff is actually free

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Because, at the same time

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as we're getting all this information,

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we're also giving away 
a lot of our own information

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Usually without even realizing 
that we're giving it away

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or realizing that that information 
we just gave away

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is worth money

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Lots of money

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[Music]

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Me personally up until 
a few years ago,

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I never used to even think about discounting at all

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I did start thinking about it

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because I acted in a movie where

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I played Edward Snowden, but

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I realized that I think most people just like me,

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really don't ... think about this kind of thing

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[Music]

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So want to make a video

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about what all sorts of different people

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think about this kind of thing

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But myself not even really being an expert about it

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I also wanted to bring in

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someone who knows an awful lot about the

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Internet how it works and how privacy figures into it

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She's the director of engineering at Firefox

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and her name is Selena Declan
- Hi

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So to start things off,
I asked one simple question:

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"Do you even care about online privacy?"

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- Well ..

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[Music]

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Absolutely care about online privacy

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I don't want my information compromised

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I don't want people taking my identity

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Overall, I really don't care

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I'll do what I can on my end to protect myself

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but I'm not going to worry myself sick about it

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I feel like I share a lot of

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information online without meaning to,

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whenever I buy things online or just

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searching sites
I don't know how much of

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my information is being shared

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[Music]

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Something that I have noticed when listening to

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people's experiences with internet privacy

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is that there are a lot of misconceptions

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and they don't really understand how things are happening behind the scenes

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So I think it's really important

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that we have more conversations about this

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and explain it for everyone

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Selena Deckelmann
Firefox, Director of Engineering

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Your digital footprint

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I share ... a lot
probably the detriment of my family and friends

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Social media kind of has quite us in a position
in which

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everything can be shared,

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in which everything can and does and extent

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should be shared

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I don't think it's necessarily bad that

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there's so much more information out there now than there

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ever used to be

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It's a question of how that information gets used

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and it's sort of up to us to know what's happening

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There are a lot of companies out there

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capitalizing on these new technologies

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My facebook ads have become

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scarily accurate for what I would buy

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I just find it weird when you're not actually

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doing anything on the internet in order

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for an ad to show up

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I don't like the fact that a supermarket can judge

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when my monthly cycle is and that's when

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they print off the vouchers with my tools,

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said for money off sanitary ware

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My supermarket knows when I'm going to have a period

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The data trail timeline

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Sometimes people might feel a little creeped out

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by what happens just because they went shopping for something one day

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The reality is, in this day and age,

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almost everything we do leave some sort of digital footprint

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and that data is being collected,

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processed, and distributed to third parties

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with or without your knowledge

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that, example of what happens with a grocery store

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If you kind of walk through that,

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You know, you go to the grocery store

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and you have a loyalty card for that store

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that has some unique identifier

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So, there's probably some sort of number

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and then at that point,

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the store has uniquely identified you

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and they have a database somewhere with that information

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and when you checkout, they have 
a list of everything that you bought

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and they will associate that with the loyalty card

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So, at that point

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they have this little piece of information

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and that can be used in a lot of different ways

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Some report might get created

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That report might be what
should we stock next week.

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Another report might be 
what should we advertise to

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someone who bought, let's say 
we bought some tampons

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and when should we advertise 
that to her in the future

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and so they've got some
algorithm that they're using to generate

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that report and then they will send that

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off to a third party to do that

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advertising. So at that point your data's

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kind of out there and you didn't really

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ask them to do that. You may or may not

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have intended for that to happen
but it happened anyway

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It sort of feels like this giant 
mountain we can't do anything about,

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and I'm not sure what we 
could do as a little person.

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I pretty much don't share anything online that

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I would be upset if it ended up on the

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front page of a newspaper.

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Everything that I put online is not true, it's not

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accurate, and that's the 
best way to control privacy.

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Hi, I'd like to speak to an man names
Perry, lastname Noid. Perry Noid.

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There's a wide variety of actions

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that you can take to 
protect yourself online.

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The first step is just being

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generally aware of where you're going

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online and what you're clicking on.

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It's important for reasons that aren't just

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strictly a privacy and data collection,

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but also there's this thing called

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phishing where people try to get you to

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enter in personal information into a

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website that you didn't intend.

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Other things you can do is using private

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browsing mode or something like that in

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your browser to restrict the information

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that is being shared between multiple

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different web sites there are more sort

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of like technical things that you can

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try, like some people look into VPNs,
a virtual private network.

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A VPN is a service you can use that is

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basically a middleman between you and

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the rest of the internet, so that

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websites you visit, they think that

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you're coming from the VPN provider, not

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from where you came from originally.

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You can use a VPN when you're maybe in a

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place that's unfamiliar and you want to make

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sure that your browsing, or maybe you're

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checking your email or something like

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that, that it's private and secure.

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At this point, we all kind of have to

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take a step back and say is this what we

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want? Is this how we want our information

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to be used? Do we want more controls on

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this? Do people want to know exactly how

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their information is going to get shared?

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So, I think my sense from hearing both

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the emotion and the content of what

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people said, is that people would like to

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have a little more control. They would

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like to have a little more insight and

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hopefully, as time passes we'll find ways

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to make that happen.

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[Music]