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So imagine that you had
your smartphone minituarized
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and hooked up directly to your brain.
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If you had this sort of brain chip,
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you'd be able to upload and download
to the Internet at the speed of thought.
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Accessing social media or Wikipedia
would be a lot like --
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well, from the inside at least --
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like consulting your own memory.
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It would be as easy
and as intimate as thinking.
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But would it make it easier
for you to know what's true?
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Just because a way
of accessing information is faster
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doesn't mean it's
more reliable of course,
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and it doesn't mean that we would all
interpret it the same way.
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It doesn't mean that you would be
any better at evaluating it,
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in fact you might even we worse
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because, you know, more data,
less time for evaluation.
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Something like this is already
happening to us right now.
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We already carry a world of information
around in our pockets,
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but it seems as if the more information
that we share and access online,
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the more difficult it can be
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for us to tell the difference between
what's real and what's fake.
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It's as if we know more
but understand less.
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Now, it's a feature of modern like,
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I supposed,
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that large swaths of the public
live in isolated information bubbles.
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We're polarized not just over values
but over the facts,
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and one reason for that
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is that the data analytics
that drive the Internet
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get us not just more information
but more of the information that we want.
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Our online life is personalized,
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everything from the ads we read
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to the news that comes down
our Facebook feed
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is tailored to satisfy our preferences.
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And so while we get more information,
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a lot of that information ends up
reflecting ourselves
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as much as it does reality.
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It ends up,
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I suppose,
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inflating our bubbles rather
than bursting them.
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And so maybe it's not surprise
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that we're in a situation --
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a paradoxical situation --
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thinking that we know so much more
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and yet not agreeing
on what it is we know.