Everything You Need to Know About Greenwashing

Is that 'green' product actually environmentally friendly? Here's the scoop on greenwashing and how you can spot it.
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Greenwashing is a form of misleading marketing that makes you, the consumer, believe companies are doing more to protect the environment than they actually are. Companies like Nestle, Shell, BMW, and General Electric have all been accused of greenwashing over the past 20 years.

47% of American consumers are willing to pay more for sustainable products, according to a 2019 survey. So how do you look for red flags? Be a skeptic, look for certified eco-labels, and do your research.

#SustainableLiving #EcoFriendly #Greenwashing #Earth #Environment #Science #NowThis

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Is the "green" product

you just bought actually

environmentally friendly?

Or is a company misleading you
with false claims to get your money?

Weel, it might be the latter,

which is also known as greenwashing.

You've probably heard the term,

but greenwashing
is a form of misleading marketing

that makes you, the consumer,

believe companies are doing more
to protect the environment

than they actually are.

Like when a company releases
a new "green" program or product,

but the core of the business

is still polluting
or completely unsustainable.

So today we're gonna go over
how to spot greenwashing,

and how to find products

that are actually
environmentally friendly.

The term greenwashing was first coined
in 1986

by environmentalist Jay Westerveld

after he saw a beach resort
asking guests to reuse towels

in order to reduce ecological damage,

and help protect the oceans and reefs.

But the irony was

that the resort was in the middle
of an expansion,

which means they'd be damaging
the ecosystem themselves.

Westerveld then