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Have you ever wondered how to download
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and share digital content legally?
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How do you let people know
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that you want them to reuse your own work?
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Creative Commons licences can help you do both.
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We'll show you how.
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Our world's exploded with digital opportunities.
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Now we can communicate, share and work together
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using the exceptional distribution network
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that is the Internet.
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Information and content can fly between us
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in exciting new ways.
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But this is important to know when something is created
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say a photo or document or a music track
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it is automatically protected by copyright.
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Copyright enables people to say who can share
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and re-use their creations.
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You must always obtain someone's permission before
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sharing or re-using their work
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even when it is posted online.
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But what if a creator wants everyone to use their work
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without the hassle of granting permission over and over.
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This is where Creative Commons can help.
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Creative Commons provides licensing tools
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that are free to use.
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You can apply a license to your work
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which refines your copyright
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and streamlines how you give permission.
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Zack downloads photo called CC Kiwi
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that he wants to use in a science project.
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He can do that without asking Kiri, the photographer, first,
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because she has already given permission
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with the Creative Commons license.
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Kiri's licence is legally robust
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but easily for Zack to understand.
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She has told the world, including Zack,
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that they can use CC Kiwi
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as long as they acknowledge her
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as original photographer.
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There are more rules Kiri could have included.
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Creative Commons licences are made up
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of licence elements. You can think of them as rules.
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And each have their own special symbol.
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This is Attribution.
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It means that Zack must acknowledge Kiri
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when he publishes his science project containing her photo.
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This is Non commercial.
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It means no one else but Kiri is permitted to
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make money from CC Kiwi.
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Tim wants to print the photo on T-shirts
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and distribute them to friends.
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He can do this but he must not sell them.
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This is No Derivatives
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and it means that Kiri hasn't given permission to
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change her photo.
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Kate can use CC Kiwi on her design blog,
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but will need to ask Kiri before retouching or
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mixing up the image.
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This is Share alike.
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It means new creations that use CC Kiwi need to
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carry the same licence.
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Jack incorporates his own remix of CC Kiwi
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in his video installation but
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he must share the work under the same terms Kiri has.
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Each Creative Commons licence gives permission to share
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and includes the attribution rule.
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So people who find your Creative Commons licensed work
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are automatically allowed
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to share it but are required to
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acknowledge you if they do.
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The other three licence elements are optional
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and you can choose which one to add if any.
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Here are the 6 combinations that make up CC licenses.
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The difference between them is how many rules apply
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when someone wishes to use your work.
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The Attribution licence allows reusers the most freedom
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and the Attribution - Non commercial - No-derivatives
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licence allows the least freedom.
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The Attribution and Attribution - Share alike license
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are sometimes refer to
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as Free Cultural Works approved licences.
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These three licences restrict commercial use of the work.
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And these two licences do not give permission for
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adapting or remixing.
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These two licences require new works
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to be licenced under the same terms.
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To choose and apply one of these licences and
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to view the terms in more details
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visit us at creativecommons.org.nz
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or you can answer some questions to help you decide
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which license best suits your needs at
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creativecommons.org/choose.
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There are some good ways to find other people's
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CC licensed work online.
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You can use a search filter by going to CC website.
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Why not try the Jamendo website for music,
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Flickr for images or
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Digital NZ for New Zealand content.
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Using Creative Commons licences
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could help your creations reach more people.
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Maybe you want to connect with others across the globe
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and take turns at improving a report
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or maybe you just want to have fun
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remixing someone else's work.
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Whatever reason you have to share your work
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you will find there are scientists, educators,
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companies and public agencies
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who are using Creative Commons.
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By opening up permission just imagine
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how much we can achieve.
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Collaborating on what we hold in common,
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being open about big decisions
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and finding solutions in the spaces between us.
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Let's work together confidently and legally.
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It is good to share with Creative Commons.