Have you ever wondered how to download

and share digital content legally?

How do you let people know

that you want them to reuse your own work?

Creative Commons licences can help you do both.

We'll show you how.

Our world's exploded with digital opportunities.

Now we can communicate, share and work together

using the exceptional distribution network

that is the Internet.

Information and content can fly between us

in exciting new ways.

But this is important to know when something is created

say a photo or document or a music track

it is automatically protected by copyright.

Copyright enables people to say who can share

and re-use their creations.

You must always obtain someone's permission before

sharing or re-using their work

even when it is posted online.

But what if a creator wants everyone to use their work

without the hassle of granting permission over and over.

This is where Creative Commons can help.

Creative Commons provides licensing tools

that are free to use.

You can apply a license to your work

which refines your copyright

and streamlines how you give permission.

Zack downloads photo called CC Kiwi

that he wants to use in a science project.

He can do that without asking Kiri, the photographer, first,

because she has already given permission

with the Creative Commons license.

Kiri's licence is legally robust

but easily for Zack to understand.

She has told the world, including Zack,

that they can use CC Kiwi

as long as they acknowledge her

as original photographer.

There are more rules Kiri could have included.

Creative Commons licences are made up

of licence elements. You can think of them as rules.

And each have their own special symbol.

This is Attribution.

It means that Zack must acknowledge Kiri

when he publishes his science project containing her photo.

This is Non commercial.

It means no one else but Kiri is permitted to

make money from CC Kiwi.

Tim wants to print the photo on T-shirts

and distribute them to friends.

He can do this but he must not sell them.

This is No Derivatives

and it means that Kiri hasn't given permission to

change her photo.

Kate can use CC Kiwi on her design blog,

but will need to ask Kiri before retouching or

mixing up the image.

This is Share alike.

It means new creations that use CC Kiwi need to

carry the same licence.

Jack incorporates his own remix of CC Kiwi

in his video installation but

he must share the work under the same terms Kiri has.

Each Creative Commons licence gives permission to share

and includes the attribution rule.

So people who find your Creative Commons licensed work

are automatically allowed

to share it but are required to

acknowledge you if they do.

The other three licence elements are optional

and you can choose which one to add if any.

Here are the 6 combinations that make up CC licenses.

The difference between them is how many rules apply

when someone wishes to use your work.

The Attribution licence allows reusers the most freedom

and the Attribution - Non commercial - No-derivatives

licence allows the least freedom.

The Attribution and Attribution - Share alike license

are sometimes refer to

as Free Cultural Works approved licences.

These three licences restrict commercial use of the work.

And these two licences do not give permission for

adapting or remixing.

These two licences require new works

to be licenced under the same terms.

To choose and apply one of these licences and

to view the terms in more details

visit us at creativecommons.org.nz

or you can answer some questions to help you decide

which license best suits your needs at

creativecommons.org/choose.

There are some good ways to find other people's

CC licensed work online.

You can use a search filter by going to CC website.

Why not try the Jamendo website for music,

Flickr for images or

Digital NZ for New Zealand content.

Using Creative Commons licences

could help your creations reach more people.

Maybe you want to connect with others across the globe

and take turns at improving a report

or maybe you just want to have fun

remixing someone else's work.

Whatever reason you have to share your work

you will find there are scientists, educators,

companies and public agencies

who are using Creative Commons.

By opening up permission just imagine

how much we can achieve.

Collaborating on what we hold in common,

being open about big decisions

and finding solutions in the spaces between us.

Let's work together confidently and legally.

It is good to share with Creative Commons.