1 00:00:00,000 --> 00:00:02,344 Have you ever wondered how to download 2 00:00:02,344 --> 00:00:04,624 and share digital content legally? 3 00:00:04,624 --> 00:00:05,943 How do you let people know 4 00:00:05,943 --> 00:00:09,088 that you want them to reuse your own work? 5 00:00:09,088 --> 00:00:11,922 Creative Commons licences can help you do both. 6 00:00:11,922 --> 00:00:13,545 We'll show you how. 7 00:00:13,545 --> 00:00:16,623 Our world's exploded with digital opportunities. 8 00:00:16,623 --> 00:00:19,783 Now we can communicate, share and work together 9 00:00:19,783 --> 00:00:22,103 using the exceptional distribution network 10 00:00:22,103 --> 00:00:24,223 that is the Internet. 11 00:00:24,223 --> 00:00:26,346 Information and content can fly between us 12 00:00:26,346 --> 00:00:28,344 in exciting new ways. 13 00:00:28,344 --> 00:00:31,384 But this is important to know when something is created 14 00:00:31,384 --> 00:00:34,548 say a photo or document or a music track 15 00:00:34,548 --> 00:00:37,754 it is automatically protected by copyright. 16 00:00:37,754 --> 00:00:40,143 Copyright enables people to say who can share 17 00:00:40,143 --> 00:00:42,303 and re-use their creations. 18 00:00:42,303 --> 00:00:44,671 You must always obtain someone's permission before 19 00:00:44,671 --> 00:00:46,864 sharing or re-using their work 20 00:00:46,864 --> 00:00:49,184 even when it is posted online. 21 00:00:49,184 --> 00:00:52,421 But what if a creator wants everyone to use their work 22 00:00:52,421 --> 00:00:56,824 without the hassle of granting permission over and over. 23 00:00:56,824 --> 00:00:59,545 This is where Creative Commons can help. 24 00:00:59,545 --> 00:01:01,921 Creative Commons provides licensing tools 25 00:01:01,921 --> 00:01:03,865 that are free to use. 26 00:01:03,865 --> 00:01:05,704 You can apply a license to your work 27 00:01:05,704 --> 00:01:07,503 which refines your copyright 28 00:01:07,503 --> 00:01:10,671 and streamlines how you give permission. 29 00:01:10,671 --> 00:01:14,264 Zack downloads photo called CC Kiwi 30 00:01:14,264 --> 00:01:17,024 that he wants to use in a science project. 31 00:01:17,024 --> 00:01:20,223 He can do that without asking Kiri, the photographer, first, 32 00:01:20,223 --> 00:01:22,704 because she has already given permission 33 00:01:22,704 --> 00:01:25,088 with the Creative Commons license. 34 00:01:25,088 --> 00:01:27,264 Kiri's licence is legally robust 35 00:01:27,264 --> 00:01:29,703 but easily for Zack to understand. 36 00:01:29,703 --> 00:01:31,785 She has told the world, including Zack, 37 00:01:31,785 --> 00:01:33,783 that they can use CC Kiwi 38 00:01:33,783 --> 00:01:35,339 as long as they acknowledge her 39 00:01:35,339 --> 00:01:37,943 as original photographer. 40 00:01:37,943 --> 00:01:40,303 There are more rules Kiri could have included. 41 00:01:40,303 --> 00:01:42,263 Creative Commons licences are made up 42 00:01:42,263 --> 00:01:45,384 of licence elements. You can think of them as rules. 43 00:01:45,384 --> 00:01:48,303 And each have their own special symbol. 44 00:01:48,303 --> 00:01:50,303 This is Attribution. 45 00:01:50,303 --> 00:01:52,343 It means that Zack must acknowledge Kiri 46 00:01:52,343 --> 00:01:57,422 when he publishes his science project containing her photo. 47 00:01:57,422 --> 00:01:59,171 This is Non commercial. 48 00:01:59,171 --> 00:02:01,743 It means no one else but Kiri is permitted to 49 00:02:01,743 --> 00:02:05,004 make money from CC Kiwi. 50 00:02:05,004 --> 00:02:06,754 Tim wants to print the photo on T-shirts 51 00:02:06,754 --> 00:02:08,504 and distribute them to friends. 52 00:02:08,504 --> 00:02:12,921 He can do this but he must not sell them. 53 00:02:12,921 --> 00:02:14,838 This is No Derivatives 54 00:02:14,838 --> 00:02:16,623 and it means that Kiri hasn't given permission to 55 00:02:16,623 --> 00:02:18,864 change her photo. 56 00:02:18,864 --> 00:02:21,671 Kate can use CC Kiwi on her design blog, 57 00:02:21,671 --> 00:02:24,343 but will need to ask Kiri before retouching or 58 00:02:24,343 --> 00:02:28,344 mixing up the image. 59 00:02:28,344 --> 00:02:30,103 This is Share alike. 60 00:02:30,103 --> 00:02:33,089 It means new creations that use CC Kiwi need to 61 00:02:33,089 --> 00:02:35,544 carry the same licence. 62 00:02:35,544 --> 00:02:38,225 Jack incorporates his own remix of CC Kiwi 63 00:02:38,225 --> 00:02:40,063 in his video installation but 64 00:02:40,063 --> 00:02:44,103 he must share the work under the same terms Kiri has. 65 00:02:44,103 --> 00:02:47,344 Each Creative Commons licence gives permission to share 66 00:02:47,344 --> 00:02:49,544 and includes the attribution rule. 67 00:02:49,544 --> 00:02:52,264 So people who find your Creative Commons licensed work 68 00:02:52,264 --> 00:02:53,754 are automatically allowed 69 00:02:53,754 --> 00:02:55,704 to share it but are required to 70 00:02:55,704 --> 00:02:58,255 acknowledge you if they do. 71 00:02:58,255 --> 00:03:00,304 The other three licence elements are optional 72 00:03:00,304 --> 00:03:04,024 and you can choose which one to add if any. 73 00:03:04,024 --> 00:03:08,421 Here are the 6 combinations that make up CC licenses. 74 00:03:08,421 --> 00:03:11,784 The difference between them is how many rules apply 75 00:03:11,784 --> 00:03:14,983 when someone wishes to use your work. 76 00:03:14,983 --> 00:03:18,222 The Attribution licence allows reusers the most freedom 77 00:03:18,222 --> 00:03:21,184 and the Attribution - Non commercial - No-derivatives 78 00:03:21,184 --> 00:03:24,468 licence allows the least freedom. 79 00:03:24,468 --> 00:03:28,263 The Attribution and Attribution - Share alike license 80 00:03:28,263 --> 00:03:30,024 are sometimes refer to 81 00:03:30,024 --> 00:03:33,983 as Free Cultural Works approved licences. 82 00:03:33,983 --> 00:03:38,544 These three licences restrict commercial use of the work. 83 00:03:38,544 --> 00:03:41,545 And these two licences do not give permission for 84 00:03:41,545 --> 00:03:44,343 adapting or remixing. 85 00:03:44,343 --> 00:03:46,946 These two licences require new works 86 00:03:46,946 --> 00:03:50,303 to be licenced under the same terms. 87 00:03:50,303 --> 00:03:52,782 To choose and apply one of these licences and 88 00:03:52,782 --> 00:03:55,264 to view the terms in more details 89 00:03:55,264 --> 00:04:00,305 visit us at creativecommons.org.nz 90 00:04:00,305 --> 00:04:03,065 or you can answer some questions to help you decide 91 00:04:03,065 --> 00:04:05,671 which license best suits your needs at 92 00:04:05,671 --> 00:04:09,544 creativecommons.org/choose. 93 00:04:09,544 --> 00:04:11,624 There are some good ways to find other people's 94 00:04:11,624 --> 00:04:14,143 CC licensed work online. 95 00:04:14,143 --> 00:04:17,902 You can use a search filter by going to CC website. 96 00:04:17,902 --> 00:04:21,421 Why not try the Jamendo website for music, 97 00:04:21,421 --> 00:04:23,064 Flickr for images or 98 00:04:23,064 --> 00:04:27,089 Digital NZ for New Zealand content. 99 00:04:27,089 --> 00:04:29,303 Using Creative Commons licences 100 00:04:29,303 --> 00:04:31,588 could help your creations reach more people. 101 00:04:31,588 --> 00:04:33,943 Maybe you want to connect with others across the globe 102 00:04:33,943 --> 00:04:36,103 and take turns at improving a report 103 00:04:36,103 --> 00:04:37,943 or maybe you just want to have fun 104 00:04:37,943 --> 00:04:40,464 remixing someone else's work. 105 00:04:40,464 --> 00:04:43,064 Whatever reason you have to share your work 106 00:04:43,064 --> 00:04:45,169 you will find there are scientists, educators, 107 00:04:45,169 --> 00:04:47,263 companies and public agencies 108 00:04:47,263 --> 00:04:49,784 who are using Creative Commons. 109 00:04:49,784 --> 00:04:51,704 By opening up permission just imagine 110 00:04:51,704 --> 00:04:53,754 how much we can achieve. 111 00:04:53,754 --> 00:04:55,704 Collaborating on what we hold in common, 112 00:04:55,704 --> 00:04:58,304 being open about big decisions 113 00:04:58,304 --> 00:05:01,671 and finding solutions in the spaces between us. 114 00:05:01,671 --> 00:05:05,344 Let's work together confidently and legally. 115 00:05:05,344 --> 00:05:09,344 It is good to share with Creative Commons.