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Invoke reciprocation
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This is a carpet that depicts
the battle between Italy and
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Ethiopia because Italy invaded
Ethiopia in the 1930s.
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When that invasion occurred,
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the people of Mexico
donated money and
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sent it to the
people of Ethiopia.
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Something like 80 years later,
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Mexico had this horrendous
series of earthquakes,
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lots of dead people, lots
of injury, lots of suffering.
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The people of Ethiopia, even
though they were in a famine,
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collected money and sent
money to Mexico because they
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felt the necessary
obligation to reciprocate.
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Fast forward a few years.
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About right after the Civil War,
the people of Charleston, South Carolina,
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were using bucket
brigades to fight fires.
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The people of New York, including
Union soldiers, heard about this.
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And they donated money to buy the
city of Charleston a fire truck.
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That first fire truck was
on a boat that sank.
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So, they had to raise
money again and send
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another fire truck
to Charleston.
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Fast forward to
right after 09/11.
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The people of Charleston raised
over half a million dollars to
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buy a fire truck for the people of
New York because the people of
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Charleston pledged that if
New York ever needed its help,
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it would come through,
135 years later.
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Reciprocation is a
very powerful force
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to make your
enchantment endure.
Stanford Entrepreneurship Corner
