Jay Newton-Small is cofounder of MemoryWell, a startup of journalists who tell the life stories of those living with Alzheimer’s and dementia in order to improve their care. Moving her dad into long-term Alzheimer’s care was one of the hardest days of Jay's life. And in the months and years that followed, she was desperate to find better ways to ensure his nursing staff understood him. MemoryWell grew out of that experience.

Previously, Newton-Small was Washington correspondent for TIME Magazine, where she remains a contributor. At TIME she covered politics as well as stories on five continents from conflicts in the Middle East to the earthquake in Haiti and the November 2015 Paris terror attacks. She has written more than half a dozen TIME cover stories and interviewed numerous heads of state, including Presidents Barack Obama and George W. Bush.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx