Lessons in Investigative Journalism | Carol Marin | TEDxMidwest
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0:08 - 0:10Thank you very much!
-
0:10 - 0:15So, I've learned a lot of lessons
as an investigative reporter, -
0:15 - 0:18and I thought
we'd just get right into it. -
0:18 - 0:22Lesson number one:
you could get somebody killed. -
0:22 - 0:24(Laughter)
-
0:24 - 0:27I've reported on organized crime
for a long time over the years -
0:27 - 0:32and in 1980 in particular,
I covered organized crime in Chicago, -
0:32 - 0:39and a multi-millionaire mob bookmaker
by the name of William "B .J." Jahoda. -
0:39 - 0:41He worked for the Cicero crew.
-
0:41 - 0:45We in Chicago know that back in the day,
that means it was Al Capone's territory. -
0:46 - 0:48He worked for a mob.
-
0:49 - 0:51What do we say about Rocky Infelice?
-
0:51 - 0:53A really bad guy.
-
0:53 - 0:57It was one of the cruelest,
toughest, meanest crews -
0:57 - 1:01and Rocky Infelice was someone
to be reckoned with. -
1:01 - 1:04"B" is what we called Jahoda,
what everybody called Jahoda. -
1:04 - 1:08He was a formal newspaper guy,
he was a brilliant word-smith. -
1:09 - 1:13He was an operator,
he could do the numbers in his head. -
1:13 - 1:19And he could keep books, and count odds
and could figure it out. -
1:19 - 1:22But it was also, at the heart of it,
a decent man. -
1:22 - 1:26Over many profitable years,
Rocky get very testy, -
1:26 - 1:28because they were
renegade bookmakers in Chicago. -
1:28 - 1:31They were independent guys,
they weren't kicking over to the Outfit, -
1:31 - 1:33and that was a bad thing.
-
1:33 - 1:37Rocky ordered Jahoda to go pick
some of those guys up -
1:37 - 1:41on some ruse or another
and then, drop them off. -
1:41 - 1:45"Drop them off" said Rocky,
"and don't look back!" -
1:45 - 1:50Well, one of those bookmakers
was slaughtered in B.J.'s own kitchen. -
1:50 - 1:52It was a bloody mess.
-
1:52 - 1:57He couldn't take it anymore and in 1989,
he agreed to be wired up by the feds -
1:57 - 2:01to take down Rocky and his crew,
and believe me, this was a first, -
2:01 - 2:03this never happened in Chicago.
-
2:03 - 2:07Nobody penetrated the Chicago Outfit
and the whole street crew, -
2:07 - 2:11but Bill Jahoda did, and at great peril.
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2:11 - 2:14The first time he put on
a wireless microphone, -
2:14 - 2:17he thought it would be
some little tiny transistor radio. -
2:17 - 2:22It was the size of a pack of cigarettes
and they put it in the small of his back. -
2:22 - 2:24He said it was like a brick.
-
2:24 - 2:28He said when he went
into his first undercover meeting, -
2:28 - 2:30he felt like a San Diego chicken
in a funeral parlor, -
2:30 - 2:32he thought everybody knew.
-
2:33 - 2:37After six weeks of unbelievable testimony
in Federal Court, -
2:37 - 2:41including that most memorable
moment I sat through, -
2:41 - 2:43when even the judge laughed,
-
2:43 - 2:47because B was describing Rose Laws,
a famous Chicago madam, -
2:47 - 2:52and how she would provide "her girls"
to the boys in Rocky's crew. -
2:52 - 2:55Jahoda called it
"horizontal refreshment." -
2:55 - 2:57(Laughter)
-
2:57 - 3:00B.J. Jahoda took down
the whole street crew. -
3:00 - 3:06Rocky went to prison, B went into hiding,
into witness protection. -
3:06 - 3:09And he decided to give me
his first TV interview. -
3:09 - 3:11We were terrified.
-
3:11 - 3:13The Mob wanted to kill him.
-
3:13 - 3:16We had to be careful
about the meeting place. -
3:16 - 3:20We decided on a hotel in Wisconsin,
outside the northern district of Illinois. -
3:20 - 3:22But you know, we don't travel light.
-
3:22 - 3:26So we had 2 camera crews,
3 producers, me, -
3:26 - 3:31and if somebody watched
the Channel 5 news, they could spot me. -
3:31 - 3:35We were terrified that we were going
to get him killed, -
3:35 - 3:38and I think B was pretty worried
about it too. -
3:38 - 3:40We didn't get him killed, thank God!
-
3:40 - 3:43And in the interview,
I've got to tell you, -
3:43 - 3:45it was just something!
-
3:45 - 3:50Because people called him a rat,
we called the story "Diary of a Rat." -
3:50 - 3:53B. J. Jahoda did his civic duty,
-
3:53 - 3:56and stopped helping people get killed,
-
3:56 - 3:57but it was pretty tough.
-
3:57 - 4:01And when the interview
was almost over, I said: -
4:01 - 4:05"Do you still everyday fear
for your life?" -
4:05 - 4:07And he said:
"Let me just put it to you this way." -
4:07 - 4:11"They'd start the party by scooping out
my eyeballs with a teaspoon." -
4:12 - 4:17Lesson two:
somebody may want to kill you. -
4:17 - 4:21My next door neighbour called
one morning frantically and said: -
4:21 - 4:25"Who are the guys in your backyard
with the weapons under their arms?" -
4:25 - 4:26(Laughter)
-
4:27 - 4:31It was a long story, but it begins with
a guy named Jeff Fort. -
4:31 - 4:33Fort is in federal prison now,
-
4:33 - 4:36he's been in and out for
these many years. -
4:36 - 4:39But even to this day, he remains
-
4:39 - 4:43one of Chicago's most feared
and most notorious gang leaders. -
4:43 - 4:45He was a child of the Great Migration.
-
4:45 - 4:49He came up from Aberdeen, Mississippi,
-
4:49 - 4:53in the 50s, to Woodlawn
on the South Side of Chicago. -
4:53 - 4:55And it was odd, because he was skinny,
-
4:55 - 4:58semi-literate at best,
-
4:58 - 4:59but he was magical.
-
4:59 - 5:01He was a leader.
-
5:01 - 5:05He led thousands of followers
in the 60s and 70s, -
5:05 - 5:07and they called him "Angel."
-
5:07 - 5:11And in the Lyndon Johnson
War on Poverty's years, -
5:11 - 5:14Jeff Fort got some of that federal money,
about a million dollars, -
5:14 - 5:19that went to community organizations
and people with natural leadership. -
5:19 - 5:23And he scammed the government,
stole the money, went to federal prison. -
5:24 - 5:28But smart enough to realize
in federal prison -
5:28 - 5:34that religious organizations experience
a level of constitutional protection. -
5:34 - 5:37So he went: "Aha! I will form
a religion, not a gang!" -
5:38 - 5:43It came to be known as the El Rukns,
a Muslim religious organization. -
5:43 - 5:47And out of prison Jeff came back
to the streets of Chicago -
5:47 - 5:49with his El Rukns.
-
5:49 - 5:55The Rukns were not just deadly,
they were small, they were secretive. -
5:55 - 6:00And the government had a hell of time
penetrating them and tried for many years. -
6:00 - 6:04Jeff quickly went back to prison
on a different charge, -
6:04 - 6:06it was was a drug charge.
-
6:06 - 6:10And besides being a religious leader,
he was very good on a pay phone. -
6:10 - 6:14And so, from the pay phone
in another joint, -
6:14 - 6:17for 3500 hours of wire taps,
the feds were listening in, -
6:18 - 6:22as he instructed his followers
to make a deal with Muammar Gaddafi. -
6:22 - 6:23And they go to Libya.
-
6:23 - 6:27Because they are Muslims
and will get to know Gaddafi. -
6:27 - 6:31And for 2.5 million dollars,
Jeff's group promises -
6:31 - 6:35promises that they will commit
acts of domestic terrorism -
6:35 - 6:37and shoot airliners out of the sky.
-
6:37 - 6:40And the feds got him.
-
6:40 - 6:44And he was in terrible trouble
in that trial. -
6:44 - 6:46In the meantime,
I'm doing a documentary on him, -
6:46 - 6:48it's called "Angel of Fear."
-
6:48 - 6:49And the phone rings at home,
-
6:49 - 6:51and it's an El Rukn hitman
named Billy Doyle -
6:51 - 6:54and El Rukn hitmen
don't call reporters at home, -
6:54 - 6:56so I knew I was in trouble.
-
6:57 - 7:00I called NBC, I called the feds
and I called the police. -
7:00 - 7:03I didn't want to call anybody,
because as a reporter, -
7:03 - 7:04you belong to nobody's club.
-
7:04 - 7:06NBC sent in security,
-
7:06 - 7:09the feds and police
were watching the house. -
7:09 - 7:12The security system that was installed
came with a panic button -
7:13 - 7:15that looks like a garage door opener,
-
7:15 - 7:17and if you punch it with your finger,
-
7:17 - 7:20it creates a class-one emergency
and cops come to your house. -
7:20 - 7:24One morning, I am in the tub,
with my six month old son, -
7:24 - 7:27and my two-year-old comes
into the bathroom and goes: "Look, mom!" -
7:27 - 7:28(Laughter)
-
7:28 - 7:31I knew I had 30 seconds
-
7:31 - 7:35to either take my mascara out
from under my eyes or put on a robe, -
7:35 - 7:40because in 30 seconds the cops were
at the door, the doorbell was ringing. -
7:40 - 7:44When I opened the door, there were
two men in firing position, -
7:44 - 7:49they had run through the wet
cement next door, -
7:49 - 7:52where they were relaying sidewalks,
cement was on their shoes... -
7:52 - 7:56And I said: "I'm so sorry!
I'm so sorry! I really am sorry!" -
7:56 - 7:58Next day, I called Jeff's lawyer,
and I said: -
7:58 - 8:01"Tell him he made
a really bad mistake in doing this." -
8:01 - 8:03The lawyer said: "Jeff says he's sorry."
-
8:03 - 8:06But I knew I had
to say sorry to somebody else. -
8:06 - 8:07Early the next morning,
-
8:07 - 8:12I packed up the kids, baby on my back,
Josh next to me. -
8:12 - 8:16We get a cab, we go to Dunkin' Donuts,
get 12 dozen donuts, -
8:16 - 8:18put them in the cab,
drive to the 18th district. -
8:18 - 8:22A hooker and a drunk hold open the door
as they've been let out of the tank. -
8:22 - 8:26We go into the 18th district
I put Josh up on the desk, -
8:26 - 8:29and I said: "Josh, tell the sergeant
that we are sorry." -
8:29 - 8:30(Laughter)
-
8:30 - 8:33And the cop, who had
an Irish brogue, of course, -
8:33 - 8:35goes "Oh ma'am, don't be
so hard on the boy!" -
8:35 - 8:36(Laughter)
-
8:36 - 8:39Lesson number three:
prepare to be unpopular. -
8:39 - 8:42Over the years, we've done stories
on the most popular people in our midst. -
8:42 - 8:46That would include Michael Jordan
at the pinnacle of his career, -
8:46 - 8:50Barrack Obama at the beginning of his
historic ascendancy to the presidency. -
8:50 - 8:53And we are currently at The Sun-Times
engaged in yet another story -
8:53 - 8:55about the nephew of the Daley clan
-
8:55 - 8:57and whether he got special consideration
-
8:57 - 9:00in an altercation resulting in the death
of a young man in 2004 -
9:00 - 9:02for which he had not been charged.
-
9:03 - 9:06All three of those stories have generated
great controversy for us. -
9:06 - 9:11Jordan's charity was designed really
as a public relations thing for him; -
9:11 - 9:16giving money to the needy
was only a tiny percentage of it. -
9:16 - 9:19Obama had a well-connected fundraiser
named Tony Rezko -
9:19 - 9:22whom he didn't want talk about
during that first campaign, -
9:22 - 9:24and we did.
-
9:24 - 9:28It took 18 months to persuade him to come
to our editorial board and explain it. -
9:29 - 9:34There's been a special prosecutor
appointed in the case of the Daley nephew -
9:34 - 9:37and the young man who died,
David Koschman. -
9:37 - 9:40There has been push-back
on all of these stories, -
9:40 - 9:44from all kinds of people,
but we did the stories anyway, -
9:44 - 9:48because it is a privilege
to be a reporter. -
9:48 - 9:52In exchange for that privilege,
I always tell journalism students, -
9:52 - 9:54that you give up some
of your normal rights as a citizen. -
9:54 - 9:57Which means you don't belong
to a political party, -
9:57 - 10:00you don't belong
to a special interest group, -
10:00 - 10:03and sometimes, you don't get invited
very many places to dinner, -
10:03 - 10:05because people don't want talk to you.
-
10:05 - 10:06And you know what?
-
10:06 - 10:07That's OK.
-
10:08 - 10:10Lesson number [four]:
-
10:10 - 10:12prepare to get more credit
than you deserve. -
10:12 - 10:16In 1997, I quit my job at NBC
-
10:16 - 10:19and so did my co-anchor, Ron Magers.
-
10:19 - 10:23At that time, NBC was under quite
a different management, they're gone now. -
10:23 - 10:27But they had decided
to jazz up our newscast, -
10:27 - 10:31and they believed that doing that
would be best accomplished -
10:31 - 10:33by hiring Jerry Springer as a commentator
-
10:33 - 10:35whom we would introduce
on the 10 o'clock news. -
10:35 - 10:41Ron and I felt it would forever wreck
the integrity and credibility we'd built. -
10:43 - 10:46We protested that it would be a mistake.
-
10:46 - 10:49We lost, they won.
-
10:49 - 10:50We quit.
-
10:50 - 10:51Our audience went on revolt,
-
10:51 - 10:54called in so many calls,
they melted down the switchboard. -
10:54 - 10:56ten thousand calls came in, and voom.
-
10:56 - 10:58Ron and I got a lot of attention.
-
10:58 - 11:00National new stories were done about us,
-
11:01 - 11:03we're given credit, praise and all that.
-
11:03 - 11:05The fact of the matter
-
11:05 - 11:09is that people quit their jobs
every day on principle. -
11:09 - 11:12I got 2000 letters, easily,
-
11:12 - 11:15one of them from the wife of a DCFS,
-
11:15 - 11:17Department of Children
and Family Services worker, -
11:17 - 11:23a guy who refused to relocate
battered children in a shelter in Chicago -
11:23 - 11:26because he believed
they would be sexually prayed upon there. -
11:26 - 11:27He was fired.
-
11:28 - 11:32I went to the grocery store one day,
and the butcher there, his name was Bruno, -
11:32 - 11:35told me how he, the sole support
of a wife and kids, -
11:35 - 11:38refused, at another store he worked at,
to short-weigh meat, -
11:38 - 11:42put his thumb on the scale.
-
11:43 - 11:45And he was fired.
-
11:45 - 11:50The social worker and the butcher
didn't got all that press that we got, -
11:50 - 11:53didn't get the attention,
nobody wrote a story about them. -
11:53 - 11:58And they took risks
that were far greater than we did, -
11:58 - 12:02for rewards that were far less
than Ron and I experienced. -
12:03 - 12:08The day after I quit NBC,
there was a letter left for me at home. -
12:08 - 12:11No post mark, no real return address.
-
12:11 - 12:14It was from B.J. Jahoda,
who picked it up on the news. -
12:14 - 12:18He was somewhere in witness protection,
and the letter read: -
12:18 - 12:24"Dear Doll, sometimes, we just have
to walk away. Love, B." -
12:26 - 12:29Lesson five...
-
12:29 - 12:33be prepared for what
you cannot prepare for. -
12:34 - 12:40There's a sense of mission for most of us
in my business, a sense or purpose. -
12:40 - 12:45Like an emergency room nurse
that runs in when something happens, -
12:45 - 12:49or a firefighter who hears
the fire call and goes. -
12:50 - 12:53It's not just because
you're supposed to do it, -
12:53 - 12:54because you trained to do it.
-
12:54 - 12:58It's because you want to do it,
because you believe in doing it. -
12:58 - 13:01On 9/11, I was in New York,
-
13:01 - 13:04working for "60 Minutes,"
and "60 Minutes II." -
13:04 - 13:06Like a classic Midwesterner,
I'm in there way early, -
13:06 - 13:08because New Yorkers come in later.
-
13:08 - 13:12And there are monitors, of course,
everywhere in those places. -
13:12 - 13:14And there are only of couple of us there,
-
13:14 - 13:16and someone screamed out "Oh my God!"
-
13:16 - 13:20as they saw on TV
the first plane hit the first tower. -
13:21 - 13:27I'd been a reporter long enough
to know when something big happens, -
13:27 - 13:30you get there, you get there
as fast as you can, -
13:30 - 13:33because police lines will close around it
-
13:33 - 13:37and you won't get close enough
to see as much as you need to see. -
13:37 - 13:42I headed down to the WTC
armed with my trusty phone. -
13:42 - 13:45By that time,
the second tower had been hit. -
13:45 - 13:51And I'm on the West Side highway,
as thousands are streaming this way, -
13:51 - 13:53I remember one of them said:
"Stop, turn around!" -
13:53 - 13:57In this crazy sense of invincibility
you have when you do the work you do, -
13:57 - 14:01I said: "CBS news, don't worry!"
-
14:01 - 14:02(Laughter)
-
14:02 - 14:04And I kept going.
-
14:04 - 14:06I assumed my cell phone would work,
-
14:06 - 14:13but thousands of cell phones
frantically calling jammed every system. -
14:13 - 14:18I was on the West Side highway
when I saw the first tower -
14:18 - 14:20fall to the ground.
-
14:21 - 14:23And I kept going.
-
14:23 - 14:28I got around by West street
and there is ash on the ground -
14:28 - 14:31and there are firefighters,
and I showed them my ID, -
14:31 - 14:33and one of the firefighters said:
-
14:33 - 14:37"Just walk down the middle of the road,
because there is falling stuff." -
14:37 - 14:39And there were stretchers,
but nobody was on them -
14:39 - 14:40and paramedics were waiting.
-
14:40 - 14:46And that's when, as I'm walking down,
I feel the ground rumble. -
14:46 - 14:51And the firefighter ahead of me
turns around, screams "Run!" -
14:51 - 14:55I could see a fireball come out
of the base of the building, -
14:55 - 14:57probably the ignition of jet fuel,
-
14:57 - 15:00as the building began to collapse.
-
15:00 - 15:02But you don't have time to look
at those things. -
15:02 - 15:04I turned, I fell,
-
15:04 - 15:08he grabbed me by my waist,
threw me on my feet. -
15:08 - 15:12And we ran, and he had the foresight
-
15:12 - 15:16to spot another building
that had a marble overhang, -
15:16 - 15:21and he slammed me against it,
and he covered my body with his. -
15:21 - 15:26I could feel his heart banging
against my backbone, -
15:26 - 15:28because it was pounding so hard.
-
15:30 - 15:34The morning light had turned
completely black in a second. -
15:34 - 15:36There were particles everywhere.
-
15:37 - 15:40You know, there were particles of people,
-
15:40 - 15:44and desks, and buildings,
-
15:44 - 15:47and pens and things, and we couldn't see.
-
15:47 - 15:51Couldn't see your hand in front
of your face, because it was so black. -
15:51 - 15:55I thought to myself,
this is really how firefighters die. -
15:55 - 15:59It isn't the flames, it is the smoke,
because you can't breathe. -
15:59 - 16:03The firefighter, once we felt
that the building was down, -
16:03 - 16:07handed me off
to a New York City police officer, -
16:07 - 16:12who literally, held my hand,
as we put our hands over our faces -
16:12 - 16:16to try to keep going, try to find
more and more light, to find our way out. -
16:17 - 16:22I didn't think to ask
the firefighter's name. -
16:22 - 16:26I did not ask the firefighter
to tell me who he was. -
16:26 - 16:29And that haunts me to this day.
-
16:30 - 16:34What kind of reporter was I, you know,
that I didn't think to get his name! -
16:34 - 16:36I got everybody else's after that.
-
16:36 - 16:37I got the police officer's,
-
16:37 - 16:40I got the people
who put the oxygen on me. -
16:40 - 16:45I got some paramedics who got me
half way down the street. -
16:45 - 16:47I got the name of the bus driver
-
16:47 - 16:53who let me hijack his bus
to take me to the CBS broadcast center. -
16:54 - 16:57Just not the firefighter's name, not his.
-
16:57 - 16:58I don't know if he survived.
-
16:58 - 17:03He turned back, and went back
to the site of the second fall. -
17:03 - 17:06I've looked for him,
I've written letters to authorities, -
17:06 - 17:10I've told this story like this often
in hopes that someday, somewhere, -
17:10 - 17:11someone will know who he is.
-
17:13 - 17:16I got on the set, at CBS,
sat down next to Dan Rather, -
17:16 - 17:21covered in dust,
and I reported what I'd seen. -
17:22 - 17:25The biggest lesson I have learned of all,
-
17:25 - 17:29every story, every day,
every year that I do this... -
17:30 - 17:34Is that it is a privilege
to be a reporter. -
17:35 - 17:36To do this work.
-
17:37 - 17:38Thank you very much.
-
17:38 - 17:39(Applause)
- Title:
- Lessons in Investigative Journalism | Carol Marin | TEDxMidwest
- Description:
-
Carol Marin, a Veteran Investigative Journalist, taps into her audience's deeply rooted interest in bad guys and catastrophic events. She is completely captivating as she recounts thrilling tales of organized crime and political corruption in Chicago as well as the fear and chaos of the day she spent rushing toward the falling Twin Towers in New York City.
- Video Language:
- English
- Team:
closed TED
- Project:
- TEDxTalks
- Duration:
- 17:47
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janet dragojevic edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta approved English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta commented on English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest | |
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Krystian Aparta edited English subtitles for Lessons in Investigative Journalism | Carol Marin | TEDxMidwest |
Krystian Aparta
Multiple edits are necessary (line length/breaking, subtitle length, sentences split up into several subtitles, grammar, spelling, punctuation, missed words and phrases, subtitles not synchronized with what is being said, subtitles overlapping other subtitles).
TED Translators admin
Sending task back to transcriber.
Denise RQ
I have it in my dashboard, I'd like to work on this one, but for some strange reason the sound of the talk is not working. The running text bar either. At least in my new editor; any suggestions? Should I file a ticket? Thanks
Krystian Aparta
Thanks so much for these additional edits! Now, there are no more technical errors!
However, I'm sending this transcript back again, because there are a lot of misheard words. Please watch the talk again with the subtitles on and carefully check whether each subtitle is correct in terms of content. I made some changes like that here and there, some examples are: there is stretchers --> there were stretchers, fallen --> falling, 1990 --> 1980. Very often, these involve grammar, e.g. the present is used where the speaker used a past verb. Please correct these misheard words and send the transcript back again. Sorry about the additional work!
While you're at it, you can also fix the punctuation to be consistent with the rules of American English, i.e. periods and commas should be placed before, not after the closing quotation mark (so, ." not ".). This has not been consistently followed in these subtitles. You can learn more at http://translations.ted.org/wiki/English_Style_Guide#Punctuation
Please do not use any formatting tags (like the asterisk) to introduce rich formatting like italics. These characters will not consistently display across all the players where the subtitles will be used. You can learn more at http://translations.ted.org/wiki/How_to_Tackle_a_Transcript#Avoiding_character_display_errors:_simple_quotes.2C_apostrophes_and_dashes
Do not use text in parentheses to represent gestures. Text in parentheses is used to represent sound information for the Deaf. Do not represent gestures in your transcripts. To learn more, see http://translations.ted.org/wiki/How_to_use_sound_representation
I also recommend watching this new tutorial on reviewing https://www.youtube.com/watch?v=kQ2CZonFYgA&index=7&list=PLuvL0OYxuPwxQbdq4W7TCQ7TBnW39cDRC as well as using these browser extensions to highlight subtitles in need of technical improvements (in your future review work): http://archifabrika.hu/tools/
Krystian Aparta
Fixed misheard words, synchronization errors (many subtitles began too late; this is OK if needed for a good reading speed, but otherwise, the subtitles should be synchronized with what the speaker is saying). Fixed some reading speed issues. Split and merged subtitles to keep "fuller" parts of sentences together (see http://translations.ted.org/wiki/English_Style_Guide#How_to_make_your_subtitles_a_good_source_for_translations).