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Fashion that celebrates African strength and spirit

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    It is often said that the stories
    of history are written by its victors,
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    but if this is true,
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    what becomes of the downtrodden,
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    and how can they ever hope
    to aspire for something greater
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    if they are never told the stories
    of their own glorious pasts?
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    Ostensibly, I stand before you
    as a mere maker of clothing,
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    but within the folds of ancient fabrics
    and modern textiles,
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    I have found a higher calling.
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    Through my work as a designer,
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    I've discovered the importance
    of providing representation
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    for the marginalized members
    of our society,
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    and the importance of telling
    the most vulnerable among us
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    that they no longer have
    to compromise themselves
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    just so they can fit in
    with an uncompromising majority.
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    It turns out that fashion,
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    a discipline many of us
    consider to be trivial,
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    can actually be a powerful tool
    for dismantling bias
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    and bolstering the self-images
    of underrepresented populations.
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    My interest in using design
    as a vehicle for social change
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    happens to be a personal one.
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    As a Nigerian American,
    I know how easily the term "African"
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    can slip from being
    an ordinary geographic descriptor
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    to becoming a pejorative.
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    For those of us
    from this beautiful continent,
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    to be African is to be inspired by culture
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    and to be filled with undying
    hope for the future.
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    So in an attempt to shift
    the misguided perceptions that many have
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    about the place of my birth,
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    I use design as a means to tell stories,
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    stories about joy,
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    stories about triumph,
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    stories about perseverance
    all throughout the African diaspora.
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    I tell these stories
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    as a concerted effort
    to correct the historical record,
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    because, no matter
    where any of us is from,
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    each of us has been touched
    by the complicated histories
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    that brought our families
    to a foreign land.
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    These histories shape
    the way we view the world,
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    and they mold the biases
    we carry around with us.
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    To combat these biases,
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    my work draws aesthetics
    from different parts of the globe
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    and crafts a narrative
    about the importance
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    of fighting for inclusivity.
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    By refashioning images
    from classic European art
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    and marrying them with African aesthetics,
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    I am able to recast people of color
    in roles of prominence,
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    providing them with a degree of dignity
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    they didn't have in earlier times.
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    This approach subverts the historically
    accepted narrative of African inferiority,
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    and it serves as inspiration
    for people of color
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    who have grown wary of seeing
    themselves depicted without sophistication
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    and without grace.
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    Each of these culture-bending tapestries
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    becomes a tailored garment
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    or a silk scarf, like the one I am
    very coincidentally wearing right now,
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    (Laughter)
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    and even when surrounded
    in a structure of European classicism,
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    these narratives boldly extoll
    the merits of African empowerment.
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    In this way, the tools of the masters
    become masterworks
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    to celebrate those
    who were once subservient.
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    This metaphor extends
    beyond the realm of art
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    and out into the real world.
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    Whether worn by refugees
    or world-changing entrepreneurs,
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    when people are allowed
    the freedom to present themselves
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    in a manner that celebrates
    their own unique identities,
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    a magical thing happens.
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    We stand taller.
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    We're more proudly self-aware
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    because we're presenting
    our true, authentic selves.
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    And those of us who are around them
    in turn become more educated,
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    more open, and more tolerant
    of their different points of view.
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    In this way, the clothes that we wear
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    can be a great illustration
    of diplomatic soft power.
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    The clothes that we wear
    can serve as bridges
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    between our seemingly disparate cultures.
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    And so, yeah, ostensibly I stand
    before you as a mere maker of clothing.
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    But my work has always
    been about more than fashion.
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    It has become my purpose
    to rewrite the cultural narratives
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    so that people of color can be seen
    in a new and nuanced light,
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    and so that we,
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    the proud children of sub-Saharan Africa,
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    can traverse the globe
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    while carrying ourselves with pride.
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    It was indeed true
    that the stories of history
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    were told by its old victors,
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    but I am of a new generation.
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    My work speaks for those
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    who will no longer let their futures
    be dictated by a troubled past.
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    Today, we stand ready
    to tell our own stories
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    without compromise, without apologies.
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    But the question still remains:
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    are you prepared
    for what you are about to hear?
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    I hope you are, because
    we are coming regardless.
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    (Applause)
Title:
Fashion that celebrates African strength and spirit
Speaker:
Wale Oyejide
Description:

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
04:54

English subtitles

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