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Neuroeconomics and Shopping: Don’t Ask the Person, Ask the Brain

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    - [Colin] We have a saying
    in neuroscience sometimes:
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    don't ask the person,
    ask the brain
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    because the brain activity
    maybe something that's less
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    than fully conscious.
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    ♪ [music] ♪
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    My research is about behavioral
    economics and neuroeconomics.
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    And behavioral economics is using
    ideas from psychology
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    and other social sciences
    to make economics
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    a little bit more lifelike
    and fit human behavior.
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    The neuroeconomics part
    is that we actually try to see
Title:
Neuroeconomics and Shopping: Don’t Ask the Person, Ask the Brain
Description:

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Video Language:
English
Team:
Marginal Revolution University
Project:
Economists in the Wild
Duration:
04:18

English subtitles

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