WEBVTT

99:59:59.999 --> 99:59:59.999
- [Colin] We have a saying 
in neuroscience sometimes:

99:59:59.999 --> 99:59:59.999
don't ask the person,
ask the brain

99:59:59.999 --> 99:59:59.999
because the brain activity
maybe something that's less

99:59:59.999 --> 99:59:59.999
than fully conscious.

99:59:59.999 --> 99:59:59.999
♪ [music] ♪

99:59:59.999 --> 99:59:59.999
My research is about behavioral 
economics and neuroeconomics.

99:59:59.999 --> 99:59:59.999
And behavioral economics is using 
ideas from psychology

99:59:59.999 --> 99:59:59.999
and other social sciences
to make economics

99:59:59.999 --> 99:59:59.999
a little bit more lifelike 
and fit human behavior.

99:59:59.999 --> 99:59:59.999
The neuroeconomics part 
is that we actually try to see