- [Colin] We have a saying
in neuroscience sometimes:
don't ask the person,
ask the brain
because the brain activity
maybe something that's less
than fully conscious.
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My research is about behavioral
economics and neuroeconomics.
And behavioral economics is using
ideas from psychology
and other social sciences
to make economics
a little bit more lifelike
and fit human behavior.
The neuroeconomics part
is that we actually try to see