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What is a sales pitch?
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When most people hear the term sales pitch,
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they imagine a room full of potential clients and a
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salesperson or sales team going through a slide show or demonstration,
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like Sharktank or Dragon's den.
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In fact,
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most sales people go through their sales pitch frequently, even on a daily basis.
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Every time you talk about your product or your company
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to a prospect, customer, or even a potential investor,
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that's a sales pitch.
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Whether you're on a cold call at a business mixer
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or just reaching out via email or social media,
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the focus of your sales pitch script shouldn't be
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about your product features or your service capabilities,
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instead it should cover the critical challenges you solve for your customers.
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You need to figure out their pain points and then tailor
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your sales pitch to show how you can help alleviate it.
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To find out more and read a guide on perfecting your sales pitch,
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click on the link at the end of the video.
BYU Continuing Education
