[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.01,0:00:02.13,Default,,0000,0000,0000,,What is a sales pitch? Dialogue: 0,0:00:02.24,0:00:04.59,Default,,0000,0000,0000,,When most people hear the term sales pitch, Dialogue: 0,0:00:04.60,0:00:07.49,Default,,0000,0000,0000,,they imagine a room full of potential clients and a Dialogue: 0,0:00:07.50,0:00:12.02,Default,,0000,0000,0000,,salesperson or sales team going through a slide show or demonstration, Dialogue: 0,0:00:12.49,0:00:15.15,Default,,0000,0000,0000,,like Sharktank or Dragon's den. Dialogue: 0,0:00:16.43,0:00:17.39,Default,,0000,0000,0000,,In fact, Dialogue: 0,0:00:17.40,0:00:22.21,Default,,0000,0000,0000,,most sales people go through their sales pitch frequently, even on a daily basis. Dialogue: 0,0:00:22.43,0:00:25.74,Default,,0000,0000,0000,,Every time you talk about your product or your company Dialogue: 0,0:00:25.75,0:00:29.48,Default,,0000,0000,0000,,to a prospect, customer, or even a potential investor, Dialogue: 0,0:00:29.49,0:00:30.86,Default,,0000,0000,0000,,that's a sales pitch. Dialogue: 0,0:00:31.99,0:00:34.98,Default,,0000,0000,0000,,Whether you're on a cold call at a business mixer Dialogue: 0,0:00:34.99,0:00:38.10,Default,,0000,0000,0000,,or just reaching out via email or social media, Dialogue: 0,0:00:39.04,0:00:41.55,Default,,0000,0000,0000,,the focus of your sales pitch script shouldn't be Dialogue: 0,0:00:41.56,0:00:45.11,Default,,0000,0000,0000,,about your product features or your service capabilities, Dialogue: 0,0:00:45.12,0:00:50.04,Default,,0000,0000,0000,,instead it should cover the critical challenges you solve for your customers. Dialogue: 0,0:00:50.59,0:00:53.54,Default,,0000,0000,0000,,You need to figure out their pain points and then tailor Dialogue: 0,0:00:53.55,0:00:56.97,Default,,0000,0000,0000,,your sales pitch to show how you can help alleviate it. Dialogue: 0,0:00:56.99,0:01:00.92,Default,,0000,0000,0000,,To find out more and read a guide on perfecting your sales pitch, Dialogue: 0,0:01:00.93,0:01:02.90,Default,,0000,0000,0000,,click on the link at the end of the video.