Helio Mattar offers us a healthy vision of what humanity's tomorrows could be.

Helio Mattar has created a number of ground-breaking organizations in Brazil that foster individual consumer consciousness and corporate social responsibility. His approach recognizes that social organizations and governments are critical partners in the diffusion of social innovation. Mattar believes that each individual, as a citizen and consumer, plays a critical role in mobilizing support for initiatives with high social impact. Pursuing this conviction, he has dedicated himself full-time to his role as president of the Akatu Institute for Conscious Consumption.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx.