LOWRES FOR CAPTIONS

So my overall experience
with this dental office is extremely poor.

I would prefer to choose a good doctor
who actually cares about their patients.

it wasn't successful
and it was very difficult for us.

office in Los Gatos.

Creative billing to assure
you are totally confused and overbuilt.

I'm a dentist
because I really want to help others, but

if no one's coming into the door,
it becomes very difficult, very fast.

what number dentist am I?

it was very shocking.

I don't think I even made it to page five.

Taking over

practice is no easy feat,
but taking over a struggling practice

now, that's a true test of leadership
and vision.

Yet within a short span of three years,
our partner doctor on the bar has managed

to turn things around and triple
the collections of mountain Bay Dental.

So how exactly did he make it happen,
and how did our partnership

change the course of his practice?

To get the full picture.

I toured doctor and his office and sat him
down to hear the secrets firsthand.

There are

three important years
to cover in this story.

2022, the year Doctor Anwar took over
the struggling practice.

2023.

That year, he decided to start marketing
and worked with another agency.

2024, the year he partnered with us

and revitalized the whole digital presence
of mountain Bay Dental.

You're watching dental success blueprints
by Hudak.

Doctor. Ha!

Imagine we are here in 2022.

You just took over the office.

I have a couple of bad
reviews from that time.

Would you mind me reading them, please?

So my overall experience
with this dental office is extremely poor.

I would prefer to choose a good doctor
who actually cares about their patients.

The second one says new office
in Los Gatos.

Creative billing to assure
you are totally confused and overbuilt.

paint me a picture.

What, in 2022? What would I see here?

What was the office like?

What was happening that this office
wasn't receiving these reviews?

What were the key challenges
that you started with?

What was it like?

That's a wonderful question.

And I'll be honest, it was a very
difficult challenge in the beginning

because when you start off an office,
you're usually starting off at zero.

I feel like
we're starting off at negative.

So we actually we're starting off
at 2.4 stars on Google.

Two point something on Yelp.

I think it was about 2.8.

So it was a very tough to just paint
a different image of mountain B dental.

So what I wanted to do, and thank
thanks to your help as well, is just

just show everyone I want everyone
to feel like they're family.

I want them to feel like
they're like in a spa, like office,

and like this nice, beautiful office
that I've actually personally redesigned.

And obviously that first start

with the patients,
I want them to feel like they care.

So that took months and months
and a lot of gray hairs.

Here we are
today, very grateful to see that we have

4.8 stars and 4.4 on on Yelp.

Long journey,
but thanks a lot for your help.

A big part of that, Michael.

So gentle, compassionate and informative.

Care is something
we market a lot for you, actually.

So how does it translate into
the actual practice and how it functions?

Can you talk about that
while you show us the space?

Let's walk in this opportunity.

One of my favorite ones over here,
a lot of greenery.

Like I mentioned,
I feel like it brings inner peace.

So the big thing is for us, I really
wanted patients to see what I'm seeing.

So one of the first things I did
was install a TV.

Thanks a lot for this wonderful commercial
for the patients, Michael.

And we want to show demonstrate
artificial intelligence, x rays

or I x rays to have the patients
understand what they're seeing.

We have added a intraoral camera.

We have a massage chair.

Now, a lot of different type
of decorations.

3D scanner as well.

Just trying to make sure
we're a state of the art facility,

and patients can feel comfortable

and welcome and also understand
what's actually going on.

I feel like understanding dentistry
sometimes,

especially with a lot of dental fear.

We want to pretty much eliminate
that from the equation.

How many of her trees
are we looking at here?

So we have five operators over here.

Can't forget the laser machines.

We have
also that the almost forgot about that.

So we have five opportunities.

Nice and cozy office, just to make sure
it's not a giant machine,

but instead more personalized care.

More family like care.

All right.

Ready? Three. Two. One. Action.

So the doctor on our.

We already covered 2022.

That's when you came in
and you fixed everything.

We covered the essential issues.

And then in 2023,
you decided to focus on marketing.

What made you seek out an agency?

Why did you think about marketing?
Why did that start?

Well, I feel like everything starts
with marketing, right?

There's a lot of dental offices.

Why should someone come to us?

How are they going to find us? So
marketing plays a big role.

And I, like I mentioned, my big mantra
was that

we want to treat everyone like family.

And I really wanted that to be expressed

online through Google,
Facebook, Instagram, whatever it may be.

And then I found an ad agency that
I thought could help us out with that.

And unfortunately didn't go as expected.

Like we didn't have the growth that
we wanted or the growth that we expected.

And it gets really tough when that happens
because then they really well,

I'm a dentist
because I really want to help others,

but if no one's coming into the door,
it becomes very difficult, very fast.

So what was that
you're like with them in if you had to go

a little deeper
in terms of communication results?

It's been it's been a long time.

But if you had to think back, well,
what were some of the issues that made you

like change it towards the end of 2023?

Yeah.

So it might be a long time ago,

but I remembered vividly because it was a
it was a very difficult time.

And in order to be successful,
you want to see more patients.

And we really didn't have that.
So communication wise.

Let's start off with that.

They were pretty responsive
for the most part.

They get back to me
within like 2 or 3 days, which is not bad.

Right? They saw like they ignored me
or anything like that.

But I feel like the big pitfall
and everything was the fact that

we really didn't
have like a personalized approach.

It felt very generic.

It didn't feel like what
I wanted to preach to others.

And so the online community
kind of got that way.

Clutter.

Yeah, that's the best way to say it.

Very generic cookie cutter and

it wasn't successful
and it was very difficult for us.

So did everything just pile up.

And at some point you were like,
let's let's look at something else.

Yeah.

Yeah, I was always I'm always open

to seeing how we can be the best.

And I was always open to that.

I wanted to give them a chance

many months passed by and the results
I tried changing everything.

The ad budget increase to do this. I'm
very hands on guy.

It's so like I'd be like
hey can we do some marketing for us?

Like I try to give a lot of ideas and it
just didn't work out, unfortunately. So.

And I think the the number one reason
I knew it wasn't going to work out

was I changed my VPN address to the
my friend,

the front door
here, here in Pollard Road.

And I was like, if I search for a dentist
right here, what number dentist am I?

And if I search Invisalign,
what number am I?

And it was very shocking.

I don't think I even made it to page five.

I was on page six
and I don't think anyone on

Google is going to go search for the page
six dentist.

Even though our reviews were going up
at that time, it just it's hard.

You don't show up online.

So so towards the end of 2023,
you decided to make a change.

And that change ended up
being me and my team.

How did you

how did you hear about it?

How did you find out about us
and that we exist?

That's funny, because when I searched up
our office, the first office

that showed up with your guys office,
I was actually pretty bad.

I was like, this isn't fair.

The selling well, one. Yeah.

A husband Sunnyvale office showing up
when I'm searching for a dentist

in Los Gatos.

And if no one's familiar, it's
not that close.

We're about 20 something minutes away.

If anything, no one from Sunnyvale is
going to come to Los Gatos or vice versa.

So the traffic, everything else
people wouldn't be closer.

And the number one off
that showed was traded smiles.

And I was like let me look,
see what they're doing. Right.

And I just go through the website.

I'm like, you know, it's
actually a really nice, clean website.

It's very different.

And I just wanted
to put myself as a patient.

Would I want to go to the office?

Yes I do. Why?

I just felt like a very welcoming office,

and I just felt like I understood
what they stood for right away.

After a only, like,
a minute on their website.

And then I look at their Google reviews.
They're doing really well.

I look at, a few other things.

They're doing really well,

and then I'll scroll all the way
to the bottom where it says with,

company is running their advertising,
and it was your company.

So I reached out and then if you remember,
we had a few calls.

It was just like,
you know, one call. Let's get it done.

There's a lot of calls.

I have a business partner.

We all discussed it, and I'm really happy
we did it.

A lot of work in the beginning, but

I really appreciate your responsiveness.

The fact that you're able to respond
right away.

I think you've probably heard this
a few times today, but, like, whenever

I text you, I hear back right away,
and I text you more, and my own wife

jokes that, he's going to hate me.

Yeah. So tell me you was the guy.

I'm with my coach was like,
oh, the person you would text.

I was like, yeah, but we get the job done.

I really love the advertising,
the posters and the patients feel

that communication
when they walk in the door,

and it actually helps me out
as well as a dentist.

So first item, as you already mentioned on
the list was a full rebrand.

The old brand was a little too dark.

For my taste,
it was a little old fashioned as well.

It felt cookie cutter, as you mentioned,
because the old agency built the website.

There was a lot of black,

and we wanted to make it more modern
and more light, more uplifting.

I have a couple of pictures from,
before it.

It's a business card on the website,
so if you could just look at those.

Do you remember those?
I definitely remember those.

Unfortunately,
they didn't make my marketing.

So I am not the best.

And I had to make some new design designs
as I was.

So don't worry, I'm not offended.

But I'm a dentist,
not a marketing guy. Okay.

And so from here to here, he also agreed
to be the hero of the practice.

So we started including you more

in all of the videos, you're
in front of the camera and much more.

So what was that whole experience of
changing the brand and becoming more of,

more of a face for the practice, like,
I think it was a very positive experience.

We can see from our own white coat
that Michael got me as a gift over here.

This rebrand really helped us out a lot.

It's still kept.

I feel like we have a really nice,
unique name.

I've actually preserved that name
previously.

Mountain. Bay dental,
I just felt like was very unique.

You don't hear too many.

Too many mountain Bay dental
anywhere around the country.

But the rebranding,
I think, was very positive because,

for example, this would have been gold
and black, a lot darker colors.

The fact with yellow was more noticeable.

We can see
it almost like, mustard, for example.

Anything yellow like we see right away.

A lot of other companies we discussed
there was a lot that went into that.

For example, I remember those we had
a few Google messages to change that.

And, yeah,
being the hero is obviously nice.

I feel like I do a lot for our patients.

I feel like I want to help them out

as much as possible,
and a dentist really can be a hero.

That was a different perspective
when I first heard it from, you know,

I really bought into that.

I feel like that helped us grow
and where we are right now.

And I'm glad you agreed.

But outside of visuals,
it all comes down to results and goals.

So before you met us,
what were the the goals

that you were aiming for in 2020

for some of the KPIs
that you were looking at for the year

that made you decide to change
because you weren't achieving them

in terms of services
or just general, collections?

Yeah. Of course.

Yeah,
we can definitely dive into the numbers,

because numbers was the big
deciding factor between us having that

meeting and not.

I didn't mention that
when you bring an office start up

in a very competitive area
like, Sunnyvale and you take it from 0

to $3 million collection in three years,
that's an amazing feature.

I know there's you need a strong team
to get to that point.

And when I saw the I don't want to
compare myself and automatically do that.

At some point
we're starting at a baseline, but

we were at about, $273,000 a year
prior to myself coming here.

With our new marketing company,

we were able to increase that
very little, probably three,

roughly $350,000 a year.

And I think this year, the year's closing
closed it off.

But I think we're about, 750,000,
which is pretty much double.

And we've got a new patient
experience as well.

We have a lot more positive reviews.

We have. We're at 4.8.

We've got over 205 star reviews
because we have some nice marketing

in the front to try to get patients
to give us reviews and kind of explain.

We've had a lot of referrals as well

because we give patients
the referral cards.

We get about 5 to 10 referrals
a month, and internal referrals

are the best type of patients.

Invisalign.

We saw the graph Invisalign
with the rep today.

You know, it was the number
seven Invisalign rep in the country.

Seven out of 300.

And he was bragging about our office.

So that was a big

a big that's a big statement right
there was thinking both of us.

Yeah.

So we were getting about four cases
every quarter.

So that's what, about ten

a year, give or take
because there was like a few bad months.

It was like 1 or 2 cases per month.

Yeah. Before you know.

Yeah.

So let's say even 12 or 15,
but we're getting now

about 25 to 30 a quarter,
which is night and day difference. And

it's just crazy how far we've grown.

And sometimes you just want to soak it in
and just be happy

about how far we've gone.

And I feel like we're on a steady incline.

I feel like we can just keep doing
better and better.

And all of this came to Doctor Brooks,

which is a new addition to the team,
which was a goal of ours for a long time.

Yeah.

So we'll see. A dentist and she's amazing.

So that's a big happening, right?

A new associate dentist,
new new days added to the schedule.

I met her. She's amazing.

So when we reach this. So what's next?

What's the next goal?

Yeah, yeah.

So, perspective wise,
we were only open about

one day a week
because we were busy enough.

And then we went to two days a week,
which helps us get to our goals. Now

we're open three days a week with doctor
books, and that's a huge help as well.

And we're hopefully my goal is obviously
for us to be open

full time, 24 seven, not

only for all of you.

Help us out 24 seven. I'm just kidding.

So hopefully we're going to be open
full time.

We already offer some Saturdays and

I really think we can definitely be
$1 million soon.

I feel like
we can just keep growing our orthodontics.

So my focus is definitely orthodontics.

I love Invisalign, I love braces.

We're going in those aspects.

Doctor Brooks pretty much prosthetic.

And just for a layman terms,
that's pretty much the big cases

the veneers, the crowns,
the implants, all the all in force.

So, I really hope
we can start doing some big cases

and just keep going
and we'll be happy to share their journey.

So, there's the last.

I want to go, a little deeper,
and I want you,

you know, before we get the cameras.

What do you appreciate the most about
working with, my team in my company?

Yeah, yeah. So

I, I like to

surround myself with a lot of,
like minded or even better individuals

in terms of, dentistry
and a lot of our practice owners.

So we have a lot of communication,
especially myself,

since I've spent half my life
on the East Coast, half on the West Coast.

And, recurring
theme is the cookie cutter marketing.

Number two unresponsiveness.

So many people just don't get responded
to. And,

as a dentist,
we don't have that much time.

Like, we want to spend a lot of time
in our business.

We want to have the nice technology,
best patient experience.

And marketing is a huge, huge thing
to just continue machine going.

And one thing that I really appreciate
is the fact that you're always responsive,

you're always open to new ideas,
and you have a lot of great ideas as well.

Some of the nice designs and artwork
that we've gotten a lot of,

I've got a lot of compliments
from patients and other doctors as well.

They're like, you know what?

I would
hopefully I can reach out to Michael

and his group and hopefully
we can try to make something work.

And I know you guys are going as well
because quality work has a lot to say.

Yes, sir.

And let me add one more question to that.

So that was about the company,
about my team.

But if, if, if I was to ask what

is, something specific to my character
because I always ask

clients, you know, this is
this was my team and this is the results.

But at the end of the day,
the company is named after me.

So what would you say
is something you appreciate

about working with me specifically
that you've enjoyed for the past year?

Yeah.

We've communicated so much, I could
definitely call you a really good friend.

And I just love to be around the hard
working, like minded individuals.

Like I mentioned
that I definitely see that in you.

That's why when I see your growth,
it actually makes me very happy

and appreciative that I, as a friend
and as now, pretty much like a

a partner with the Mountain B dental
how we're trying to keep this growing.

So, honesty, integrity

and the hard, the hard work and the grit

that's like my,
my new word for the late 2024 grit.

Just no matter what it takes, we get,
we get the job done.

Yeah. difficult. Well,

yeah.

I mean,
you'll hear it unless you want to just.

I don't think I even made it stage five.

I was up six. And I don't think anyone on

Google is going to go search
for the piece of content.

Even though our reviews
were going up at that time.

It just. Well,
thank you very much for your time.

Thank you for showing us around.

And let's keep
it going. Let's do it. Okay.