So my overall experience with this dental office is extremely poor.
I would prefer to choose a good doctor who actually cares about their patients.
it wasn't successful and it was very difficult for us.
office in Los Gatos.
Creative billing to assure you are totally confused and overbuilt.
I'm a dentist because I really want to help others, but
if no one's coming into the door, it becomes very difficult, very fast.
what number dentist am I?
it was very shocking.
I don't think I even made it to page five.
Taking over
practice is no easy feat, but taking over a struggling practice
now, that's a true test of leadership and vision.
Yet within a short span of three years, our partner doctor on the bar has managed
to turn things around and triple the collections of mountain Bay Dental.
So how exactly did he make it happen, and how did our partnership
change the course of his practice?
To get the full picture.
I toured doctor and his office and sat him down to hear the secrets firsthand.
There are
three important years to cover in this story.
2022, the year Doctor Anwar took over the struggling practice.
2023.
That year, he decided to start marketing and worked with another agency.
2024, the year he partnered with us
and revitalized the whole digital presence of mountain Bay Dental.
You're watching dental success blueprints by Hudak.
Doctor. Ha!
Imagine we are here in 2022.
You just took over the office.
I have a couple of bad reviews from that time.
Would you mind me reading them, please?
So my overall experience with this dental office is extremely poor.
I would prefer to choose a good doctor who actually cares about their patients.
The second one says new office in Los Gatos.
Creative billing to assure you are totally confused and overbuilt.
paint me a picture.
What, in 2022? What would I see here?
What was the office like?
What was happening that this office wasn't receiving these reviews?
What were the key challenges that you started with?
What was it like?
That's a wonderful question.
And I'll be honest, it was a very difficult challenge in the beginning
because when you start off an office, you're usually starting off at zero.
I feel like we're starting off at negative.
So we actually we're starting off at 2.4 stars on Google.
Two point something on Yelp.
I think it was about 2.8.
So it was a very tough to just paint a different image of mountain B dental.
So what I wanted to do, and thank thanks to your help as well, is just
just show everyone I want everyone to feel like they're family.
I want them to feel like they're like in a spa, like office,
and like this nice, beautiful office that I've actually personally redesigned.
And obviously that first start
with the patients, I want them to feel like they care.
So that took months and months and a lot of gray hairs.
Here we are today, very grateful to see that we have
4.8 stars and 4.4 on on Yelp.
Long journey, but thanks a lot for your help.
A big part of that, Michael.
So gentle, compassionate and informative.
Care is something we market a lot for you, actually.
So how does it translate into the actual practice and how it functions?
Can you talk about that while you show us the space?
Let's walk in this opportunity.
One of my favorite ones over here, a lot of greenery.
Like I mentioned, I feel like it brings inner peace.
So the big thing is for us, I really wanted patients to see what I'm seeing.
So one of the first things I did was install a TV.
Thanks a lot for this wonderful commercial for the patients, Michael.
And we want to show demonstrate artificial intelligence, x rays
or I x rays to have the patients understand what they're seeing.
We have added a intraoral camera.
We have a massage chair.
Now, a lot of different type of decorations.
3D scanner as well.
Just trying to make sure we're a state of the art facility,
and patients can feel comfortable
and welcome and also understand what's actually going on.
I feel like understanding dentistry sometimes,
especially with a lot of dental fear.
We want to pretty much eliminate that from the equation.
How many of her trees are we looking at here?
So we have five operators over here.
Can't forget the laser machines.
We have also that the almost forgot about that.
So we have five opportunities.
Nice and cozy office, just to make sure it's not a giant machine,
but instead more personalized care.
More family like care.
All right.
Ready? Three. Two. One. Action.
So the doctor on our.
We already covered 2022.
That's when you came in and you fixed everything.
We covered the essential issues.
And then in 2023, you decided to focus on marketing.
What made you seek out an agency?
Why did you think about marketing? Why did that start?
Well, I feel like everything starts with marketing, right?
There's a lot of dental offices.
Why should someone come to us?
How are they going to find us? So marketing plays a big role.
And I, like I mentioned, my big mantra was that
we want to treat everyone like family.
And I really wanted that to be expressed
online through Google, Facebook, Instagram, whatever it may be.
And then I found an ad agency that I thought could help us out with that.
And unfortunately didn't go as expected.
Like we didn't have the growth that we wanted or the growth that we expected.
And it gets really tough when that happens because then they really well,
I'm a dentist because I really want to help others,
but if no one's coming into the door, it becomes very difficult, very fast.
So what was that you're like with them in if you had to go
a little deeper in terms of communication results?
It's been it's been a long time.
But if you had to think back, well, what were some of the issues that made you
like change it towards the end of 2023?
Yeah.
So it might be a long time ago,
but I remembered vividly because it was a it was a very difficult time.
And in order to be successful, you want to see more patients.
And we really didn't have that. So communication wise.
Let's start off with that.
They were pretty responsive for the most part.
They get back to me within like 2 or 3 days, which is not bad.
Right? They saw like they ignored me or anything like that.
But I feel like the big pitfall and everything was the fact that
we really didn't have like a personalized approach.
It felt very generic.
It didn't feel like what I wanted to preach to others.
And so the online community kind of got that way.
Clutter.
Yeah, that's the best way to say it.
Very generic cookie cutter and
it wasn't successful and it was very difficult for us.
So did everything just pile up.
And at some point you were like, let's let's look at something else.
Yeah.
Yeah, I was always I'm always open
to seeing how we can be the best.
And I was always open to that.
I wanted to give them a chance
many months passed by and the results I tried changing everything.
The ad budget increase to do this. I'm very hands on guy.
It's so like I'd be like hey can we do some marketing for us?
Like I try to give a lot of ideas and it just didn't work out, unfortunately. So.
And I think the the number one reason I knew it wasn't going to work out
was I changed my VPN address to the my friend,
the front door here, here in Pollard Road.
And I was like, if I search for a dentist right here, what number dentist am I?
And if I search Invisalign, what number am I?
And it was very shocking.
I don't think I even made it to page five.
I was on page six and I don't think anyone on
Google is going to go search for the page six dentist.
Even though our reviews were going up at that time, it just it's hard.
You don't show up online.
So so towards the end of 2023, you decided to make a change.
And that change ended up being me and my team.
How did you
how did you hear about it?
How did you find out about us and that we exist?
That's funny, because when I searched up our office, the first office
that showed up with your guys office, I was actually pretty bad.
I was like, this isn't fair.
The selling well, one. Yeah.
A husband Sunnyvale office showing up when I'm searching for a dentist
in Los Gatos.
And if no one's familiar, it's not that close.
We're about 20 something minutes away.
If anything, no one from Sunnyvale is going to come to Los Gatos or vice versa.
So the traffic, everything else people wouldn't be closer.
And the number one off that showed was traded smiles.
And I was like let me look, see what they're doing. Right.
And I just go through the website.
I'm like, you know, it's actually a really nice, clean website.
It's very different.
And I just wanted to put myself as a patient.
Would I want to go to the office?
Yes I do. Why?
I just felt like a very welcoming office,
and I just felt like I understood what they stood for right away.
After a only, like, a minute on their website.
And then I look at their Google reviews. They're doing really well.
I look at, a few other things.
They're doing really well,
and then I'll scroll all the way to the bottom where it says with,
company is running their advertising, and it was your company.
So I reached out and then if you remember, we had a few calls.
It was just like, you know, one call. Let's get it done.
There's a lot of calls.
I have a business partner.
We all discussed it, and I'm really happy we did it.
A lot of work in the beginning, but
I really appreciate your responsiveness.
The fact that you're able to respond right away.
I think you've probably heard this a few times today, but, like, whenever
I text you, I hear back right away, and I text you more, and my own wife
jokes that, he's going to hate me.
Yeah. So tell me you was the guy.
I'm with my coach was like, oh, the person you would text.
I was like, yeah, but we get the job done.
I really love the advertising, the posters and the patients feel
that communication when they walk in the door,
and it actually helps me out as well as a dentist.
So first item, as you already mentioned on the list was a full rebrand.
The old brand was a little too dark.
For my taste, it was a little old fashioned as well.
It felt cookie cutter, as you mentioned, because the old agency built the website.
There was a lot of black,
and we wanted to make it more modern and more light, more uplifting.
I have a couple of pictures from, before it.
It's a business card on the website, so if you could just look at those.
Do you remember those? I definitely remember those.
Unfortunately, they didn't make my marketing.
So I am not the best.
And I had to make some new design designs as I was.
So don't worry, I'm not offended.
But I'm a dentist, not a marketing guy. Okay.
And so from here to here, he also agreed to be the hero of the practice.
So we started including you more
in all of the videos, you're in front of the camera and much more.
So what was that whole experience of changing the brand and becoming more of,
more of a face for the practice, like, I think it was a very positive experience.
We can see from our own white coat that Michael got me as a gift over here.
This rebrand really helped us out a lot.
It's still kept.
I feel like we have a really nice, unique name.
I've actually preserved that name previously.
Mountain. Bay dental, I just felt like was very unique.
You don't hear too many.
Too many mountain Bay dental anywhere around the country.
But the rebranding, I think, was very positive because,
for example, this would have been gold and black, a lot darker colors.
The fact with yellow was more noticeable.
We can see it almost like, mustard, for example.
Anything yellow like we see right away.
A lot of other companies we discussed there was a lot that went into that.
For example, I remember those we had a few Google messages to change that.
And, yeah, being the hero is obviously nice.
I feel like I do a lot for our patients.
I feel like I want to help them out
as much as possible, and a dentist really can be a hero.
That was a different perspective when I first heard it from, you know,
I really bought into that.
I feel like that helped us grow and where we are right now.
And I'm glad you agreed.
But outside of visuals, it all comes down to results and goals.
So before you met us, what were the the goals
that you were aiming for in 2020
for some of the KPIs that you were looking at for the year
that made you decide to change because you weren't achieving them
in terms of services or just general, collections?
Yeah. Of course.
Yeah, we can definitely dive into the numbers,
because numbers was the big deciding factor between us having that
meeting and not.
I didn't mention that when you bring an office start up
in a very competitive area like, Sunnyvale and you take it from 0
to $3 million collection in three years, that's an amazing feature.
I know there's you need a strong team to get to that point.
And when I saw the I don't want to compare myself and automatically do that.
At some point we're starting at a baseline, but
we were at about, $273,000 a year prior to myself coming here.
With our new marketing company,
we were able to increase that very little, probably three,
roughly $350,000 a year.
And I think this year, the year's closing closed it off.
But I think we're about, 750,000, which is pretty much double.
And we've got a new patient experience as well.
We have a lot more positive reviews.
We have. We're at 4.8.
We've got over 205 star reviews because we have some nice marketing
in the front to try to get patients to give us reviews and kind of explain.
We've had a lot of referrals as well
because we give patients the referral cards.
We get about 5 to 10 referrals a month, and internal referrals
are the best type of patients.
Invisalign.
We saw the graph Invisalign with the rep today.
You know, it was the number seven Invisalign rep in the country.
Seven out of 300.
And he was bragging about our office.
So that was a big
a big that's a big statement right there was thinking both of us.
Yeah.
So we were getting about four cases every quarter.
So that's what, about ten
a year, give or take because there was like a few bad months.
It was like 1 or 2 cases per month.
Yeah. Before you know.
Yeah.
So let's say even 12 or 15, but we're getting now
about 25 to 30 a quarter, which is night and day difference. And
it's just crazy how far we've grown.
And sometimes you just want to soak it in and just be happy
about how far we've gone.
And I feel like we're on a steady incline.
I feel like we can just keep doing better and better.
And all of this came to Doctor Brooks,
which is a new addition to the team, which was a goal of ours for a long time.
Yeah.
So we'll see. A dentist and she's amazing.
So that's a big happening, right?
A new associate dentist, new new days added to the schedule.
I met her. She's amazing.
So when we reach this. So what's next?
What's the next goal?
Yeah, yeah.
So, perspective wise, we were only open about
one day a week because we were busy enough.
And then we went to two days a week, which helps us get to our goals. Now
we're open three days a week with doctor books, and that's a huge help as well.
And we're hopefully my goal is obviously for us to be open
full time, 24 seven, not
only for all of you.
Help us out 24 seven. I'm just kidding.
So hopefully we're going to be open full time.
We already offer some Saturdays and
I really think we can definitely be $1 million soon.
I feel like we can just keep growing our orthodontics.
So my focus is definitely orthodontics.
I love Invisalign, I love braces.
We're going in those aspects.
Doctor Brooks pretty much prosthetic.
And just for a layman terms, that's pretty much the big cases
the veneers, the crowns, the implants, all the all in force.
So, I really hope we can start doing some big cases
and just keep going and we'll be happy to share their journey.
So, there's the last.
I want to go, a little deeper, and I want you,
you know, before we get the cameras.
What do you appreciate the most about working with, my team in my company?
Yeah, yeah. So
I, I like to
surround myself with a lot of, like minded or even better individuals
in terms of, dentistry and a lot of our practice owners.
So we have a lot of communication, especially myself,
since I've spent half my life on the East Coast, half on the West Coast.
And, recurring theme is the cookie cutter marketing.
Number two unresponsiveness.
So many people just don't get responded to. And,
as a dentist, we don't have that much time.
Like, we want to spend a lot of time in our business.
We want to have the nice technology, best patient experience.
And marketing is a huge, huge thing to just continue machine going.
And one thing that I really appreciate is the fact that you're always responsive,
you're always open to new ideas, and you have a lot of great ideas as well.
Some of the nice designs and artwork that we've gotten a lot of,
I've got a lot of compliments from patients and other doctors as well.
They're like, you know what?
I would hopefully I can reach out to Michael
and his group and hopefully we can try to make something work.
And I know you guys are going as well because quality work has a lot to say.
Yes, sir.
And let me add one more question to that.
So that was about the company, about my team.
But if, if, if I was to ask what
is, something specific to my character because I always ask
clients, you know, this is this was my team and this is the results.
But at the end of the day, the company is named after me.
So what would you say is something you appreciate
about working with me specifically that you've enjoyed for the past year?
Yeah.
We've communicated so much, I could definitely call you a really good friend.
And I just love to be around the hard working, like minded individuals.
Like I mentioned that I definitely see that in you.
That's why when I see your growth, it actually makes me very happy
and appreciative that I, as a friend and as now, pretty much like a
a partner with the Mountain B dental how we're trying to keep this growing.
So, honesty, integrity
and the hard, the hard work and the grit
that's like my, my new word for the late 2024 grit.
Just no matter what it takes, we get, we get the job done.
Yeah. difficult. Well,
yeah.
I mean, you'll hear it unless you want to just.
I don't think I even made it stage five.
I was up six. And I don't think anyone on
Google is going to go search for the piece of content.
Even though our reviews were going up at that time.
It just. Well, thank you very much for your time.
Thank you for showing us around.
And let's keep it going. Let's do it. Okay.