Guy Kawasaki: Endure Like The Grateful Dead
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0:03 - 0:06The next step is to make something endure
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0:06 - 0:09A great example of a brand that is endure
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0:09 - 0:15is the Grateful Dead. There are on the third and fourth generation fun.
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0:15 - 0:20One of the things that the Grateful Dead does to ensure that it is enduring,
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0:20 - 0:28is it has completely contrary policy, towards ripping off its music.
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0:28 - 0:32The Grateful Dead supports what is called Tapers, although nobody use tape anymore.
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0:32 - 0:39Tapers have a special section at every Grateful Dead concert. The Grateful Dead create a special area with great acoustics,...
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0:39 - 0:49for amateurs to tape the concert, and as long you don't use that music for commercial purposes, it lets you spread it as far as wide as possible.
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0:49 - 0:58Have you ever heard of any other group that would encourage you to tape the music at a concert and spread it around?
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0:58 - 1:02This is one of the reasons why the Grateful Dead is enduring.
- Title:
- Guy Kawasaki: Endure Like The Grateful Dead
- Description:
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Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as a popular musical act. The legendary band encourages access for fans to record the group's music at concerts and to then share the music with others. This seemingly counter-intuitive idea, according to Kawasaki, is an important key to the group's enduring popularity.
View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2677
- Video Language:
- English
- Team:
- Stanford Entrepreneurship Corner
- Duration:
- 01:08
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead | ||
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead | ||
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead | ||
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead | ||
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead | ||
Panagiotis Ts... edited English subtitles for Guy Kawasaki: Endure Like The Grateful Dead |