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This is your brain on communication

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    Imagine that you invented a device
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    that can record my memories,
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    my dreams, my ideas,
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    and transmit them to your brain.
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    That would be a game-changing
    technology, right?
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    But in fact, we already
    possess this device,
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    and it's called human communication system
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    and effective storytelling.
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    To understand how this device works,
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    we have to look into our brains.
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    And we have to formulate the question
    in a slightly different manner.
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    Now we have to ask
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    how these neuron patterns in my brain
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    that are associated
    with my memories and ideas
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    are transmitted into your brains.
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    And we think there are two factors
    that enable us to communicate.
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    First, your brain is now
    physically coupled to the sound wave
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    that I'm transmitting to your brain.
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    And second, we developed
    a common neural protocol
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    that enabled us to communicate.
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    So how do we know that?
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    In my lab in Princeton,
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    we bring people to the fMRI scanner
    and we scan their brains
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    while they are either telling
    or listening to real-life stories.
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    And to give you a sense
    of the stimulus we are using,
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    let me play 20 seconds
    from a story that we used,
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    told by a very talented storyteller,
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    Jim O'Grady.
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    (Audio) Jim O'Grady: So I'm banging out
    my story and I know it's good,
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    and then I start to make it better --
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    (Laughter)
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    by adding an element of embellishment.
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    Reporters call this "making shit up."
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    (Laughter)
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    And they recommend
    against crossing that line.
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    But I had just seen the line crossed
    between a high-powered dean
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    and assault with a pastry.
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    And I kinda liked it."
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    Uri Hasson: OK, so now
    let's look into your brain
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    and see what's happening
    when you listen to these kinds of stories.
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    And let's start simple -- let's start
    with one listener and one brain area:
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    the auditory cortex that processes
    the sounds that come from the ear.
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    And as you can see,
    in this particular brain area,
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    the responses are going up and down
    as the story is unfolding.
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    Now we can take these responses
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    and compare them to the responses
    in other listeners
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    in the same brain area.
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    And we can ask:
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    How similar are the responses
    across all listeners?
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    So here you can see five listeners.
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    And we start to scan their brains
    before the story starts,
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    when they're simply lying in the dark
    and waiting for the story to begin.
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    As you can see,
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    the brain area is going up and down
    in each one of them,
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    but the responses are very different,
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    and not in sync.
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    However, immediately
    as the story is starting,
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    something amazing is happening.
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    (Audio) JO: So I'm banging out my story
    and I know it's good,
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    and then I start to make it --
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    UH: Suddenly, you can see
    that the responses in all of the subjects
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    lock to the story,
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    and now they are going up and down
    in a very similar way
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    across all listeners.
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    And in fact, this is exactly
    what is happening now in your brains
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    when you listen to my sound speaking.
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    We call this effect "neural entrainment."
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    And to explain to you
    what is neural entrainment,
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    let me first explain
    what is physical entrainment.
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    So, we'll look and see five metronomes.
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    Think of these five metronomes
    as five brains.
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    And similar to the listeners
    before the story starts,
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    these metronomes are going to click,
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    but they're going to click out of phase.
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    (Clicking)
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    Now see what will happen
    when I connect them together
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    by placing them on these two cylinders.
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    (Clicking)
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    Now these two cylinders start to rotate.
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    This rotation vibration
    is going through the wood
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    and is going to couple
    all the metronomes together.
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    And now listen to the click.
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    (Synchronized clicking)
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    This is what you call
    physical entrainment.
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    Now let's go back to the brain and ask:
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    What's driving this neural entrainment?
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    Is it simply the sounds
    that the speaker is producing?
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    Or maybe it's the words.
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    Or maybe it's the meaning
    that the speaker is trying to convey.
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    So to test it, we did
    the following experiment.
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    First, we took the story
    and played it backwards.
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    And that preserved many
    of the original auditory features,
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    but removed the meaning.
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    And it sounds something like that.
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    (Audio) JO: (Unintelligible)
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    And we flashed colors in the two brains
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    to indicate brain areas that respond
    very similarly across people.
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    And as you can see,
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    this incoming sound induced entrainment
    or alignment in all of the brains
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    in auditory cortices
    that process the sounds,
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    but it didn't spread
    deeper into the brain.
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    Now we can take these sounds
    and build words out of it.
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    So if we take Jim O'Grady
    and scramble the words,
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    we'll get a list of words.
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    (Audio) JO: ... an animal ...
    assorted facts ...
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    and right on ... pie man ...
    potentially ... my stories
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    UH: And you can see that these words
    start to induce alignment
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    in early language areas,
    but not more than that.
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    Now we can take the words
    and start to build sentences out of them.
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    (Audio) JO: And they recommend
    against crossing that line.
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    He says: "Dear Jim,
    Good story. Nice details.
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    Didn't she only know
    about him through me?"
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    UH: Now you can see that the responses
    in all the language areas
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    that process the incoming language
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    become aligned or similar
    across all listeners.
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    However, only when we use
    the full, engaging, coherent story
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    do the responses spread
    deeper into the brain
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    into higher-order areas,
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    which include the frontal cortex
    and the parietal cortex,
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    and make all of them
    respond very similarly.
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    And we believe that these responses
    in higher-order areas are induced
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    or become similar across listeners
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    because of the meaning
    conveyed by the speaker,
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    and not by words or sound.
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    And if we are right,
    there's a strong prediction over here
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    if I tell you the exact same ideas
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    using two very different sets of words,
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    your brain responses
    will still be similar.
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    And to test it, we did
    the following experiment in my lab.
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    We took the English story
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    and translated it to Russian.
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    Now you have two different sounds
    and linguistic systems
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    that convey the exact same meaning.
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    And you play the English story
    to the English listeners
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    and the Russian story
    to the Russian listeners,
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    and we can compare their responses
    across the groups.
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    And when we did that, we didn't see
    responses that are similar
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    in auditory cortices in language,
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    because the language
    and sound are very different.
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    However, you can see
    that the responses in high-order areas
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    were still similar
    across these two groups.
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    We believe this is because they understood
    the story in a very similar way,
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    as we confirmed, using a test
    after the story ended.
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    And we think that this alignment
    is necessary for communication.
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    For example, as you can tell,
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    I am not a native English speaker.
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    I grew up with another language,
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    and the same might be for many
    of you in the audience.
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    And still, we can communicate.
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    How come?
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    We think we can communicate
    because we have this common code
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    that presents meaning.
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    So far, I've only talked about
    what's happening in the listener's brain,
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    in your brain, when
    you're listening to talks.
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    But what's happening
    in the speaker's brain, in my brain,
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    when I'm speaking to you?
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    To look in the speaker's brain,
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    we asked the speaker
    to go into the scanner,
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    we scan his brain
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    and then compare his brain responses
    to the brain responses of the listeners
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    listening to the story.
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    You have to remember that producing speech
    and comprehending speech
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    are very different processes.
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    Here we're asking: How similar are they?
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    To our surprise,
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    we saw that all these complex
    patterns within the listeners
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    actually came from the speaker brain.
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    So production and comprehension
    rely on very similar processes.
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    And we also found
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    the stronger the similarity
    between the listener's brain
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    and the speaker's brain,
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    the better the communication.
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    So I know that if you
    are completely confused now,
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    and I do hope that this is not the case,
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    your brain responses
    are very different than mine.
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    But I also know that if you really
    understand me now,
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    then your brain ... and your brain
    ... and your brain
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    are really similar to mine.
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    Now, let's take all
    this information together and ask:
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    How can we use it to transmit
    a memory that I have
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    from my brain to your brains?
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    So we did the following experiment.
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    We let people watch,
    for the first time in their life,
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    a TV episode from the BBC series
    "Sherlock," while we scanned their brains.
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    And then we asked them
    to go back to the scanner
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    and tell the story to another person
    that never watched the movie.
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    So let's be specific.
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    Think about this exact scene,
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    when Sherlock is entering
    the cab in London
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    driven by the murderer he is looking for.
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    With me, as a viewer,
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    there is a specific brain pattern
    in my brain when I watch it.
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    Now, the exact same pattern,
    I can reactivate in my brain again
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    by telling the world:
    Sherlock, London, murderer.
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    And when I'm transmitting
    these words to your brains now,
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    you have to reconstruct it in your mind.
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    In fact, we see that pattern
    emerging now in your brains.
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    And we were really surprised to see
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    that the pattern you have
    now in your brains
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    when I'm describing to you these scenes
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    would be very similar to the pattern
    I had when I watched this movie
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    a few months ago in the scanner.
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    This starts to tell you
    about the mechanism
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    by which we can tell stories
    and transmit information.
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    Because, for example,
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    now you're listening really hard
    and trying to understand what I'm saying.
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    And I know that it's not easy.
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    But I hope that at one point
    in the talk we clicked, and you got me.
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    And I think that in a few hours,
    a few days, a few months,
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    you're going to meet someone at a party,
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    and you're going to tell him
    about this lecture,
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    and suddenly it will be as if
    he is standing now here with us.
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    Now you can see
    how we can take this mechanism
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    and try to transmit memories
    and knowledge across people,
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    which is wonderful, right?
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    But our ability to communicate
    relies on our ability
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    to have common ground.
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    Because, for example,
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    if I'm going to use the British synonym
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    "hackney carriage" instead of "cab,"
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    I know that I'm going to be misaligned
    with most of you in the audience.
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    This alignment depends
    not only on our ability
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    to understand the basic concept;
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    it also depends on our ability to develop
    common ground and understanding
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    and shared belief systems.
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    Because we know that in many cases,
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    people understand the exact
    same story in very different ways.
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    So to test it in the lab,
    we did the following experiment.
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    We took a story by J.D. Salinger,
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    in which a husband lost track
    of his wife in the middle of a party,
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    and he's calling his best friend, asking,
    "Did you see my wife?"
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    For half of the subjects,
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    we said that the wife was having
    an affair with the best friend.
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    For the other half,
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    we said that the wife is loyal
    and the husband is very jealous.
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    This one sentence before the story started
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    was enough to make the brain responses
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    of all the people that believed
    the wife was having an affair
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    be very similar in these high-order areas
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    and different than the other group.
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    And if one sentence is enough
    to make your brain similar
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    to people that think like you
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    and very different than people
    that think differently than you,
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    think how this effect is going
    to be amplified in real life,
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    when we are all listening
    to the exact same news item
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    after being exposed
    day after day after day
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    to different media channels,
    like Fox News or The New York Times,
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    that give us very different
    perspectives on reality.
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    So let me summarize.
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    If everything worked as planned tonight,
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    I used my ability to vocalize sound
    to be coupled to your brains.
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    And I used this coupling
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    to transmit my brain patterns associated
    with my memories and ideas
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    into your brains.
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    In this, I start to reveal
    the hidden neural mechanism
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    by which we communicate.
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    And we know that in the future
    it will enable us to improve
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    and facilitate communication.
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    But these studies also reveal
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    that communication relies
    on a common ground.
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    And we have to be
    really worried as a society
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    if we lose this common ground
    and our ability to speak with people
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    that are slightly different than us
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    because we let a few very strong
    media channels
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    take control of the mic,
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    and manipulate and control
    the way we all think.
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    And I'm not sure how to fix it
    because I'm only a scientist.
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    But maybe one way to do it
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    is to go back to the more
    natural way of communication,
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    which is a dialogue,
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    in which it's not only me
    speaking to you now,
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    but a more natural way of talking,
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    in which I am speaking and I am listening,
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    and together we are trying to come
    to a common ground and new ideas.
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    Because after all,
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    the people we are coupled to
    define who we are.
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    And our desire to be coupled
    to another brain
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    is something very basic
    that starts at a very early age.
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    So let me finish with an example
    from my own private life
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    that I think is a good example
    of how coupling to other people
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    is really going to define who we are.
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    This my son Jonathan at a very early age.
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    See how he developed
    a vocal game together with my wife,
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    only from the desire and pure joy
    of being coupled to another human being.
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    (Both vocalizing)
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    (Laughter)
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    Now, think how the ability of my son
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    to be coupled to us
    and other people in his life
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    is going to shape the man
    he is going to become.
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    And think how you change on a daily basis
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    from the interaction and coupling
    to other people in your life.
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    So keep being coupled to other people.
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    Keep spreading your ideas,
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    because the sum of all of us
    together, coupled,
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    is greater than our parts.
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    Thank you.
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    (Applause)
Title:
This is your brain on communication
Speaker:
Uri Hasson
Description:

Neuroscientist Uri Hasson researches the basis of human communication and storytelling, and experiments from his lab reveal that even across different languages, our brains show similar activity, or become "aligned," when we hear the same idea or story. This amazing neural mechanism allows us to transmit brain patterns, sharing memories and knowledge. "We can communicate because we have a common code that presents meaning," Hasson says.

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
14:51
  • This transcript was updated on 8/17/16.

    At 9:11, the phrase "by telling the world" was changed to "by telling the word."

English subtitles

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