Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac
-
0:10 - 0:14"No latitude, your attitude
must be one of gratitude." -
0:15 - 0:17Dr. Seuss' Guide to Contentment.
-
0:17 - 0:21Well, like millions of others,
I am a big fan of Dr. Seuss. -
0:21 - 0:23And we all have our favorite books:
-
0:23 - 0:25"Green Eggs and Ham,"
"The Cat in the Hat," -
0:25 - 0:27"Oh, the Places You'll Go!"
-
0:27 - 0:30But I'm going to be talking about
one of his lesser known books today. -
0:31 - 0:32A book entitled:
-
0:32 - 0:34"Did I Ever Tell You How Lucky You Are?"
-
0:34 - 0:37It's a story about a young lad
who meets a guru in the desert, -
0:37 - 0:41who extols lessons
on gratitude and contentment -
0:41 - 0:43whilst sitting atop a prickly cactus.
-
0:43 - 0:45It provides wisdom
-
0:45 - 0:47about how not to feel sorry for oneself,
-
0:47 - 0:51how to look on the bright side of things,
even in the midst of crumminess, -
0:52 - 0:53and how to be content.
-
0:53 - 0:55And that's where I want to start today.
-
0:55 - 0:57I want to start
with this idea of contentment, -
0:57 - 1:01but I wanted to do it
in kind of a fun, creative way. -
1:01 - 1:04And I was unable to resist the temptation
-
1:04 - 1:07to provide for you
a Seussian introduction. -
1:07 - 1:11So I wrote an original poem
in the style of Seuss. -
1:12 - 1:14So without any further ado, here is:
-
1:14 - 1:18"Enough! Enough! Enough!
Enough! Enough ..." -
1:19 - 1:21We use it when we're gruff,
-
1:21 - 1:22"Enough!"
-
1:22 - 1:23We use it to rebuff,
-
1:23 - 1:25"That's enough out of you."
-
1:25 - 1:27We use it when we're in a huff,
-
1:27 - 1:28"Enough!"
-
1:28 - 1:30Or when we're acting tough,
-
1:30 - 1:31"You had enough?"
-
1:32 - 1:35But there is another nuance,
another meaning of "enough" to discover - -
1:35 - 1:38a positive, pleasant variant to uncover.
-
1:38 - 1:41"Enough" can describe
when we're gratified, -
1:41 - 1:44happy, peaceful, content and satisfied.
-
1:44 - 1:46We humans are interesting creatures,
-
1:46 - 1:49and we have a handful
of less than stellar features. -
1:49 - 1:51One of these blemishes we cannot ignore
-
1:51 - 1:54is our infinite, insatiable
desire for more. -
1:54 - 2:00Our pursuit of more often leads to lament,
thus it's critical to learn to be content. -
2:00 - 2:01Who should we study?
-
2:01 - 2:04Aristotle? Socrates? Zeus?
-
2:04 - 2:09Too lofty, no pictures,
I prefer Dr. Seuss. -
2:09 - 2:12Perhaps it takes someone
truly plucky to point out -
2:12 - 2:14that we're really quite lucky.
-
2:14 - 2:16I bet he would say in some zany way
-
2:16 - 2:18to avoid resentment
and attain contentment: -
2:19 - 2:23"No latitude, your attitude
must be one of gratitude." -
2:23 - 2:26My attempt at a Seussian introduction.
-
2:26 - 2:29(Applause) (Cheering)
-
2:31 - 2:35Now surprisingly, Dr. Seuss
was a bit of a recluse. -
2:35 - 2:37He had a couple of annoyances
-
2:37 - 2:40when interacting
with his fellow Homo sapiens. -
2:40 - 2:43One of the questions
he got asked all the time is, -
2:43 - 2:44"Where do you get your ideas from?"
-
2:44 - 2:46And finally, he came up with a response,
-
2:46 - 2:49and he delivered it
with deadpan sincerity. -
2:49 - 2:52He said, "I get my ideas from a small
Swiss hamlet called Uber Gletch, -
2:53 - 2:56where I go each summer to get
my cuckoo clock fixed." -
2:56 - 3:01It also annoyed him when journalists
would call his books whimsical. -
3:01 - 3:04He said, "Whimsical means
that the books mean nothing. -
3:04 - 3:08If you look it up in the dictionary,
it means capricious, without reason." -
3:08 - 3:12Okay, so strictly speaking
Dr. Seuss' books are not whimsical, -
3:12 - 3:17but he had an ingenious ability
to be silly and profound at the same time. -
3:17 - 3:22"Did I Ever Tell You How Lucky You Are?"
is no exception to that. -
3:22 - 3:25And I would be remiss
if I talked about the book, -
3:25 - 3:29but I didn't provide
just a few samples from its pages. -
3:29 - 3:30The book begins:
-
3:30 - 3:33"When I was quite young
and quite small for my size, -
3:33 - 3:35I met an old man in the Desert of Drize.
-
3:35 - 3:37He sat in a terribly prickly place.
-
3:37 - 3:40But he sang with a sunny,
sweet smile on his face. -
3:40 - 3:44He said, 'When you feel bad,
when you feel sour and blue, -
3:44 - 3:46when you start to get mad ...
just do as I do! -
3:47 - 3:50Just tell yourself, Duckie,
you're really quite lucky! -
3:50 - 3:53Some people are much more ...
oh, ever so much more ... -
3:53 - 3:56so muchly much-much more
unlucky than you!'" -
3:56 - 4:00And he goes on to give
various hilarious examples. -
4:00 - 4:02There's Ali Sard, who mows
"his uncle's back yard -
4:02 - 4:06and it's quick-growing grass
and it grows as he mows. -
4:06 - 4:09The faster he mows, the faster it grows."
-
4:09 - 4:12And there's Mr. Potter,
"T-crosser, I-dotter. -
4:12 - 4:16He crosses t's and dots i's
in an I-and-T factory out in Van Nuys." -
4:16 - 4:17(Laughter)
-
4:17 - 4:19But in this last example,
-
4:19 - 4:24Dr. Seuss proves to be a virtuoso
in an absolutely brilliant passage -
4:24 - 4:26as the old man explains to the young lad
-
4:26 - 4:30that he's fortunate that he's not
a Hawtch-Hawtcher bee watcher ... -
4:30 - 4:32watcher.
-
4:32 - 4:34Hold on, this is going to go fast:
-
4:34 - 4:37"Out west, near Hawtch-Hawtch,
there's a Hawtch-Hawtcher bee watcher. -
4:37 - 4:38His job is to watch.
-
4:38 - 4:40Is to keep both his eyes
on that lazy town bee. -
4:40 - 4:43For a bee that is watched
will work harder, you see. -
4:43 - 4:46Well, he watched and he watched,
but in spite of that watch, -
4:46 - 4:47the bee didn't work any harder.
-
4:47 - 4:48Not mawtch.
-
4:48 - 4:49So then somebody said,
-
4:49 - 4:52'Our old bee-watching man
just isn't bee watching as hard as he can. -
4:52 - 4:55He ought to be watched
by another Hawtch-Hawtcher. -
4:55 - 4:57The thing we need
is a bee-watcher-watcher!' -
4:57 - 4:59Well, the bee-watcher-watcher
watched the bee-watcher. -
4:59 - 5:00But he didn't watch well,
-
5:00 - 5:04so another Hawtch-Hawtcher had to come in
as a watch-watcher-watcher. -
5:04 - 5:06Today all the Hawtchers
who live in Hawtch-Hawtch -
5:06 - 5:08are watching on watch watcher
watchering watch, -
5:08 - 5:11watch watching the watcher
who's watching that bee. -
5:11 - 5:13You're not a Hawtch-Watcher.
You're lucky, you see!" -
5:13 - 5:16(Laughter) (Applause) (Cheering)
-
5:17 - 5:20So, isn't that fun?
-
5:20 - 5:24So what is Dr. Seuss' profound message
in the midst of all of this silliness? -
5:24 - 5:26Well, just as the old man describes
-
5:26 - 5:29those less fortunate
than he and the narrator, -
5:29 - 5:33we too fall victim to a never-ending
game of comparisons -
5:33 - 5:38that take our focus off of what we have,
instead we bemoan what we have not. -
5:38 - 5:41Contentment doesn't get
its due in our country. -
5:41 - 5:47We are living better than 99.9999%
of people in the history of mankind. -
5:47 - 5:50And yet we seem to be
grumbling about the fact -
5:50 - 5:53that we're fueled by this discontent,
-
5:53 - 5:57envy and fear of insecurity,
-
5:57 - 5:59and that we don't have enough stuff.
-
6:00 - 6:05There is a great economist, Tim Jackson,
who spoke at TEDGlobal 2010. -
6:05 - 6:07He uttered this great statement, he said:
-
6:07 - 6:11"We spend money we don't have
on things we don't need -
6:12 - 6:16to create impressions that won't last
on people we don't care about." -
6:16 - 6:17(Laughter)
-
6:17 - 6:20Doesn't that sound
like the antithesis of contentment? -
6:20 - 6:21Absolutely!
-
6:21 - 6:24J. R. R. Tolkien said it
like this, he said: -
6:24 - 6:28"If more of us valued food and cheer
and song above hoarded gold, -
6:28 - 6:30it would be a merrier world."
-
6:30 - 6:32I just like that sentiment.
-
6:32 - 6:34And often it is just
the little things in life, -
6:34 - 6:37it's the simple things
that bring us pleasure, -
6:37 - 6:39and we could be grateful for those things.
-
6:39 - 6:42And gratitude and contentment
have a lot in common, -
6:42 - 6:44and they go hand in hand.
-
6:44 - 6:47And those with a gift
of the gratitude attitude -
6:47 - 6:51have a unique ability to see
the bright side of things, -
6:51 - 6:55even in the midst
of the most dire of circumstances. -
6:55 - 6:57I grew up in a small town in Iowa.
-
6:57 - 6:59My graduating class was 32,
-
6:59 - 7:01and that included
two foreign exchange students, -
7:01 - 7:04so you get an idea of how small it is.
-
7:04 - 7:07But Parkersburg, Iowa,
gained some national recognition -
7:07 - 7:08for a couple reasons.
-
7:08 - 7:12First of all, we produced four players
from our high school -
7:12 - 7:14that went on to play in the NFL.
-
7:14 - 7:16Now, this next slide
has five pictures on it. -
7:16 - 7:18I want to see if you can tell
-
7:18 - 7:21which one didn't make it
to the big leagues. -
7:21 - 7:24Yes, that would probably ...
You got it? You figured it out? -
7:24 - 7:25I know you were wondering.
-
7:25 - 7:28(Laughter)
-
7:28 - 7:34But secondly, we made
national headlines more tragically -
7:34 - 7:38when an EF5 tornado came through
and decimated a third of the town, -
7:39 - 7:41and there was a handful
of casualties that went with it. -
7:41 - 7:43It was a Sunday of Memorial Day weekend,
-
7:43 - 7:46and my parents had just gotten
back from a vacation, -
7:46 - 7:4990 minutes before the tornado hit.
-
7:49 - 7:51And when they heard
the tornado siren going off, -
7:52 - 7:54they did what all good Midwesterners do,
-
7:55 - 7:56they went outside, right?
-
7:56 - 7:59(Laughter)
-
8:00 - 8:02So they went outside,
-
8:02 - 8:05and they saw a neighbor up the street
in a dead sprint into their house. -
8:06 - 8:08And they looked up to the sky
and they saw why. -
8:08 - 8:11The tornado was half a mile
wide at that point. -
8:11 - 8:13And there was no question
that it was going to hit, -
8:13 - 8:16so they dashed into the house,
went down the basement, -
8:16 - 8:19bathtub, blankets, and began praying.
-
8:19 - 8:21And the tornado hit the house
and then kept going. -
8:21 - 8:25And when they went upstairs
to open the basement door, -
8:25 - 8:27they looked up and they saw sky.
-
8:27 - 8:30That's the house I grew up in
on the left there. -
8:31 - 8:34But literally, before the dust
had a chance to settle, -
8:34 - 8:37my parents were already
counting their blessings. -
8:37 - 8:40First and foremost, they were alive,
they were uninjured, -
8:40 - 8:41they had a place to stay that night.
-
8:42 - 8:44My dad's keys, wallet, glasses and phone
-
8:44 - 8:47that he had put on the kitchen counter
and forgotten about, -
8:47 - 8:49miraculously hadn't moved an inch
-
8:49 - 8:52in the middle of 250 mph wind speeds.
-
8:52 - 8:55Now, their bedroom furniture,
that was in a different county. -
8:55 - 8:57I don't know ... (Laughter)
-
8:57 - 9:00But they were thankful,
very thankful for those things. -
9:00 - 9:04They had great insurance; they were able
to find a temporary place to stay. -
9:04 - 9:06My dad had a portable office,
-
9:06 - 9:09because his business
was destroyed as well. -
9:09 - 9:10And the list went on and on.
-
9:10 - 9:13Not just my parents
but everybody in town. -
9:13 - 9:17It was fortunate
that the tornado hit on a Sunday -
9:17 - 9:19because otherwise the kids
would have been in school, -
9:19 - 9:21and at the time when it hit,
-
9:21 - 9:25they would have been in the designated
tornado shelter within the school. -
9:25 - 9:28And as you can see here,
the high school was badly damaged, -
9:28 - 9:31and the place that they would have been
was completely destroyed. -
9:31 - 9:34And there could have been more
casualties and injuries. -
9:35 - 9:37The town rallied around the football team.
-
9:37 - 9:40They said, "We're still going to play
our first game 3 months later, -
9:40 - 9:41at the end of August."
-
9:41 - 9:44And with the help of many people
in the communities around them, -
9:44 - 9:48counties, even states, many, many people,
they were able to pull that off. -
9:49 - 9:53And 15 months later,
they built a brand new high school. -
9:53 - 9:55And disaster experts were wondering,
-
9:55 - 9:59"How in the world did this small town
recover so quickly?" -
9:59 - 10:01But if you ask the people
of the community, -
10:01 - 10:03they would say they made
a conscious effort -
10:03 - 10:07to concentrate on the good things,
on the positive things, -
10:07 - 10:12and then they got busy rebuilding
their homes and rebuilding their lives. -
10:12 - 10:14There's tangible benefits,
-
10:14 - 10:16there's some tangible
health benefits as well -
10:16 - 10:18to expressing gratitude.
-
10:18 - 10:20People who express gratitude
get better sleep, -
10:21 - 10:24they have lower blood pressure,
they have stronger immune systems, -
10:24 - 10:26they're more likely
to experience positive emotions, -
10:26 - 10:29such as hope and optimism and happiness.
-
10:29 - 10:31They're giving, they're compassionate,
-
10:32 - 10:35they're less likely
to be lonely and isolated. -
10:35 - 10:39And gratitude promotes
forgiveness and resiliency. -
10:39 - 10:41The American Psychological Association
-
10:41 - 10:45published a study showing evidence
that expressing gratitude -
10:45 - 10:50resulted in greater mental and ultimately
physical health in patients -
10:50 - 10:52with asymptomatic heart failure.
-
10:52 - 10:56In a very literal sense,
a grateful heart is a healthy heart. -
10:57 - 10:59So you're sitting here going,
"Okay, that's nice Neil, -
10:59 - 11:02but I'm a bit of a curmudgeon,
I'm a bit of a pessimist. -
11:02 - 11:03(Laughter)
-
11:03 - 11:06I can't be accused of spreading
any joy around. -
11:06 - 11:07(Laughter)
-
11:07 - 11:09How do I grow my gratitude?"
-
11:09 - 11:12Well, I'm so glad you asked.
That's very nice of you. -
11:12 - 11:13(Laughter)
-
11:13 - 11:15It's actually very easy,
and like most things in life, -
11:15 - 11:19it just takes a little practice
and discipline until it becomes a habit. -
11:19 - 11:22But it's something
that you can begin today. -
11:22 - 11:23So one of the first things you do
-
11:23 - 11:26is simply list three things
you're grateful for, -
11:26 - 11:28three positive things in your life.
-
11:28 - 11:32If you want to expand on that,
you can go and write a gratitude journal. -
11:32 - 11:34You can write letters of gratitude
-
11:34 - 11:38for those in your circle
that you are thankful for. -
11:38 - 11:41And then there's this mental exercise
which is kind of cool. -
11:41 - 11:45It's called the mental subtraction
of positive events or positive things. -
11:45 - 11:47We learn to appreciate what we have
-
11:48 - 11:51by imagining our life
without those things. -
11:51 - 11:55I think the 1980s hair band
Cinderella had a hit song: -
11:55 - 11:56(Laughter)
-
11:56 - 11:58"You don't know
what you've got till it's gone." -
11:58 - 12:01I appreciate some of you recognizing that.
(Laughter) -
12:01 - 12:03That would be along the same vein there.
-
12:04 - 12:06And it applies to relationships as well.
-
12:07 - 12:09When you think about those people
that are important to you, -
12:09 - 12:12if you imagine your life without them,
would you miss them? -
12:12 - 12:13Absolutely.
-
12:13 - 12:16So make sure you take some time
to let them know that. -
12:16 - 12:19A couple of years ago, I was having dinner
with one of my mentors, -
12:19 - 12:21and I hadn't seen him for 20 years,
-
12:21 - 12:24and I was trying to explain to him
how much I appreciated him, -
12:24 - 12:26but he is a master of deflection.
-
12:26 - 12:28He was swatting away compliments.
-
12:29 - 12:31So I had to get
a little aggressive with him. -
12:31 - 12:35"Enough!" I gruffly rebuffed, in a huff,
acting a little tough. -
12:35 - 12:36(Laughter)
-
12:36 - 12:37"Enough," I said,
-
12:37 - 12:39"Gary, you need to listen to me
and I need to be heard. -
12:39 - 12:43You had a significant impact
on who I am today, -
12:43 - 12:46and some of the lessons you taught me
at a formative time in my career, -
12:46 - 12:48I haven't forgotten to this day.
-
12:48 - 12:50So for that, I want to thank you."
-
12:51 - 12:55And as I wrap things up, I want to revisit
this idea of contentment and gratitude. -
12:55 - 12:57And while they have a lot in common,
-
12:57 - 13:00there's one subtle but important
difference between the two. -
13:00 - 13:04An author and blogger Natasha Crain
put it quite eloquently. -
13:05 - 13:06She said this:
-
13:06 - 13:07"While gratitude is a measure
-
13:07 - 13:11of our perspective
of the things we already have, -
13:11 - 13:13contentment is a measure of perspective
-
13:13 - 13:15of the things we don't have."
-
13:16 - 13:19And I want to end with a beautiful
example of this sentiment -
13:19 - 13:24in a letter written to Dr. Seuss by a girl
who found strength in his book, -
13:24 - 13:26"Did I Ever Tell You How Lucky You Are?"
-
13:27 - 13:30Each year the letters
about literature writing contests -
13:30 - 13:33ask grade school, middle school
and high school students -
13:33 - 13:35to pick out a favorite
piece of literature, -
13:36 - 13:39connect with it, reflect on it,
and report on it, -
13:39 - 13:42and the result is a letter
written to the author, -
13:42 - 13:46describing his or her impact
on that student's life. -
13:46 - 13:51In 2012, 11th grader Victoria Gray
from Germantown, Tennessee, -
13:51 - 13:53submitted a piece to that contest.
-
13:53 - 13:56She won third prize
and received 25 dollars. -
13:57 - 14:00In her letter, she brings us back
to her sixth grade graduation, -
14:00 - 14:05and the fact that she couldn't engage
in any of the joy in celebration. -
14:05 - 14:08The announcement that her parents
were getting a divorce -
14:08 - 14:11was both shocking
and not shocking at the same time. -
14:12 - 14:14It was a culmination
of a crescendo of arguments -
14:14 - 14:16that had been going on for months,
-
14:16 - 14:20and it left Victoria feeling
very self-conscious, unsure of herself -
14:20 - 14:24and totally overwhelmed
with her new reality. -
14:24 - 14:26And I'll let Victoria's words
to Dr. Seuss pick it up -
14:26 - 14:30as she comes back from the ceremony
still wiping tears from her eyes, -
14:30 - 14:33and she sees her mom
sitting in her bedroom. -
14:34 - 14:35"I walked into my room
-
14:35 - 14:39and I immediately noticed the yellow book
sitting in my mother's lap. -
14:40 - 14:41The cover read,
-
14:41 - 14:43"Did I Ever Tell You How Lucky You Are?"
-
14:43 - 14:45In an attempt to raise my spirits,
-
14:45 - 14:47my mother began singing
the words to the song -
14:47 - 14:50the old man in the Desert
of Drize sang to Duckie. -
14:50 - 14:52And as she went through
some of those first pages, -
14:52 - 14:54I was convinced you knew me,
-
14:54 - 14:57and knew everything
about my family situation. -
14:57 - 15:00And as the old man described
the various characters and situations, -
15:00 - 15:03I too began making comparisons.
-
15:03 - 15:07I immediately thought of the family
whose home had burnt down -
15:07 - 15:09just around the corner from my house.
-
15:10 - 15:16And I suddenly felt guilty for confusing
my challenges with that calamity. -
15:16 - 15:17Your book helped remind me
-
15:17 - 15:20that even though my family
was in a difficult spot, -
15:20 - 15:23we still were blessed with life
and with each other. -
15:24 - 15:26And before my mom had finished
the last sentence, -
15:26 - 15:29I realized that growing up
in a single-parent household -
15:29 - 15:32did not mean that my life was over.
-
15:32 - 15:36The next few years were spent adjusting
to an absent parent. -
15:37 - 15:39But even when I couldn't help but crying,
-
15:39 - 15:41the optimism of your book reminded me
-
15:41 - 15:44that my dad was just
a phone call or a visit away. -
15:44 - 15:46And when I wanted to throw a pity party,
-
15:46 - 15:48Duckie and the old man
would show up to crash it, -
15:48 - 15:51even before it had a chance to begin.
-
15:51 - 15:54Years later, my mom began packing up
some of her old things -
15:54 - 15:56and putting them away
in boxes to be sold, -
15:56 - 15:58but I refused to part with your book.
-
15:58 - 16:00It was a gift that has continued to give,
-
16:00 - 16:04and for that, the only appropriate
response is thank you." -
16:04 - 16:09Victoria expressed gratitude to one
who taught the importance of gratitude. -
16:10 - 16:12Did I ever tell you how lucky you are?
-
16:12 - 16:15Have you told yourself how lucky you are?
-
16:15 - 16:19Did you need reminding today
of how lucky you are? -
16:19 - 16:22"So Duckie! Don't grumble! Don't stew!
Some critters are much more, -
16:22 - 16:23oh, ever so much more,
-
16:23 - 16:27so muchly much-much more
unlucky than you!" -
16:27 - 16:29Thank you for your attention
and not being rude. -
16:29 - 16:32For that, you have my undying gratitude.
-
16:32 - 16:35(Laughter) (Applause) (Cheering)
- Title:
- Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac
- Description:
-
A Seussian-style adventure through a life being content with what you have. While still in college, Neil’s fiancée (now wife of 23 years) asked him what he wanted to be. “I think I want to be a professional speaker.” It took him a few years to figure out how one does that and what exactly he was going to talk about, but in 2006 he formed his speaking company called Life IQ, where he helps groups and individuals work, play, relate, and live intelligently. Fast forward 12 years and he has worked with 25 Fortune 500 companies including GE, Merrill Lynch, PepsiCo, and AT&T among others. Neil has also consulted internationally with clients from a dozen countries. After turning 45 last year, his five-year goal is to speak in all 50 states by the time he is 50. 50 by 50! He is thrilled to be a part of TEDxFondduLac!
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- Video Language:
- English
- Team:
closed TED
- Project:
- TEDxTalks
- Duration:
- 16:46
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Rhonda Jacobs approved English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Rhonda Jacobs edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Rhonda Jacobs edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Rhonda Jacobs edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Zsófia Herczeg accepted English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Zsófia Herczeg edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Zsófia Herczeg edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac | |
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Zsófia Herczeg edited English subtitles for Dr. Seuss' guide to contentment | Neil Ihde | TEDxFondduLac |